An evaluation of microblogging as a marketing communication platform
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The presentation I made at the International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets. Chennai, December 22- 23, 2008 More at twistedfunnel.blogspot.com
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An evaluation of microblogging as a marketing communication platform
- 1. An evaluation of microblogging as a marketing communication platform Gautam Ramdurai [email_address] http://twistedfunnel.blogspot.com International Marketing Conference on Creating, Communicating, and Delivering Value in Growing Markets Chennai, December 22- 23, 2008
- 2. Small is good! Time Attention Expression Tools Files Intervals The World!
- 4. twitter.com – in its own words
- 5. So, what are you doing? *Source: Commoncraft.com
- 9. They are early adopters of technology
- 11. They are more receptive towards advertising
- 12. They are interested in fostering comm.
- 13. Let’s talk business…within 140 chars
- 14. The numbers
- 15. What can you do with twitter? Listen Inform Relate Passive Active Promotion Responding Updation Syndication Serving
- 21. Thank You! Gautam Ramdurai [email_address] http://twistedfunnel.blogspot.com