This document discusses blogging for business purposes. It covers topics like the evolution of the web from Web 2.0 to Web 4.0, choosing a blogging platform like WordPress, when and what to blog about, key tips for effective blogging, and examples of good, bad, and ugly blogs. The goal is to provide guidance on using blogging as a tool for business and social media strategies.

1. Blogging for Business With Gavin Whittaker & Adam Harris Gavin is a social marketing expert, IT author and trainer Adam is a renowned ‘Technologist’ and social media specialist

2. What’s the BIG Deal? Blogging in Plain English 3 Minute Video http://www.youtube.com/watch?v=NN2I1pWXjXI&feature=fvw

4. Web 2.0 – The Social Web

5. Web 3.0 – The Semantic Web

6. Web 4.0 – The Intelligent Web

8. What’s Your Niche?

9. Have a Social Media Strategy

10. List Building

12. Google Blogger

13. and Many More.........

14. WordPressTo Cloud or Not to Cloud? www.speeddemonit.co.uk

16. Statistics

17. Comments

18. Good for SEO

19. Social Media Links

20. Lots of Templates - WYSIWYG

22. Schedule Posts

23. Consistent

24. Subscriber Emails

25. Add Value

26. Twitter (>LinkedIn/Facebook)

28. Litter with Keywords & Links

29. Keep it Simple

30. Use Bullet Point Lists

31. Snappy Headlines

32. Easy to Scan Read

34. Comments – Embrace & Reply Nicely

35. 8 Seconds – Be Clear

36. Don’t Sell – Givers Gain

37. Lots of Links, Keywords & Media

38. Blog Footer – Call to Action

41. http://www.webdesignerdepot.com/

42. Personable, Faces, Names, Great Brand

43. http://www.fiskateers.com/blog/

44. Social Media – All Bases Covered

45. http://mashable.com/