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In the Business of Growing Business,[object Object]
A small overhead agency that is effective in saving you money while,[object Object],achieving your goals. We are a full service company with a tremendous,[object Object],passion for the product. We love what we do; are committed to give 110 ,[object Object],percent; and strive toward creating unique experiences for our customers.,[object Object],It is our goal to provide superior customer service and simple, yet effective,[object Object],marketing solutions for every project with financial responsibility and ,[object Object],passion for achieving the goal.,[object Object],(c) 2010 Magoo Marketing,[object Object]
Magoo Marketing will help bring your current plans to life or work with you to,[object Object],establish the most targeted marketing program to suit your needs.,[object Object],We will use our expertise to develop a plan using some or all of the following,[object Object],disciplines.,[object Object],(c) 2010 Magoo Marketing,[object Object]
New Business Development,[object Object],Have an idea, but just don’t know how to move it forward; looking to take the next step with your,[object Object],business; or just seeking ideas to start a business. We can take your vision and bring it to life.,[object Object],Brand Management,[object Object],Don’t have the time or the resources to effectively manage your brand. We will oversee the day to day,[object Object],activity of your product or service.,[object Object],Integrated Marketing,[object Object],Looking to go from good to great. We can take assets that already exist and create unique ways to further,[object Object],grow your business.,[object Object],In-house Event Management,[object Object],From creation to execution, we can work with you to build a trouble free, easily executable production.,[object Object],(c) 2010 Magoo Marketing,[object Object]
Mobile Marketing,[object Object],From determining site locations to staffing, mapping routes and event promotion; we can assist you in,[object Object],building a successful mobile marketing program.,[object Object],Sponsorship Management,[object Object],Working with an advertiser and struggling on how to activate. We can provide unique solutions in,[object Object],attaining a high return on investment and will insure that once you have committed to a sponsorship you,[object Object],are maximizing your investment.,[object Object],Project Consulting,[object Object],Seeking guidance on a particular project or situation. We can provide one on one professional consulting,[object Object],services.,[object Object],Destination Travel Management,[object Object],From weddings to corporate meetings we will manage your event from start to event. Our detailed,[object Object],planning allows for a stress free event for you.,[object Object],(c) 2010 Magoo Marketing,[object Object]
Multicultural Marketing,[object Object],Your audience is diverse and you need to determine the best way to reach them. We have many programs,[object Object],which speak directly to your multicultural needs.,[object Object],Social Media Marketing,[object Object],Looking to stay current and involved in the most modern ways to market. We can place you in front of,[object Object],your specific audience through the newest and best social media sites  that meet your demographic.,[object Object],Wireless Communications,[object Object],Want to instantaneously reach your public. We can create instant messaging and promotions that grab,[object Object],attention and raises the interest in your product.,[object Object],(c) 2010 Magoo Marketing,[object Object]
Sponsorship ManagementToyota / BASS ,[object Object],Overview:,[object Object],Twelve BASS Elite Series events  had sponsor activation opportunities. Toyota Tundra wanted to take their involvement to the next level and make a difference in each community that was visited. In one market, Toyota Tundra sponsored the parking meters in the downtown area for  three days over the event. In another market, Toyota engaged local Toyota employees to build picnic tables at their event display and donate them to charity.,[object Object],Who Was Involved: ,[object Object],BASS Marketing, The Convention and Visitor’s Bureau in each market, The Chamber of Commerce’s in each market and Toyota. ,[object Object],Results:,[object Object],[object Object],	programs  and the unique way they touched the,[object Object],	audience in the local community.,[object Object],[object Object],	Outdoors by 50%.,[object Object],In the Business of Growing Business,[object Object],(c) 2010 Magoo Marketing,[object Object]
Multicultural Marketing Miami Speedway / Ford,[object Object],Overview:,[object Object],The automotive sponsor of the Miami Speedway was looking for additional opportunities to reach out to the multicultural community. Because dance is a popular activity in the multicultural community, dance competitions were held throughout Miami over a three month period. Finals were hosted the day of the Ford 100 Race. Ford surveyed people attending the competition as well as spectators of the race.,[object Object],Who Was Involved:,[object Object],Miami Speedway Marketing, Ford, Latin Dance Schools throughout the Miami area.,[object Object],Results:,[object Object],[object Object],	from the dance competitions was very worthwhile and,[object Object],	utilized the data collected to further build their,[object Object],	multicultural marketing programs.,[object Object],[object Object],	increased financial backing) for multiple years.,[object Object],In the Business of Growing Business,[object Object],(c) 2010 Magoo Marketing,[object Object]
Mobile MarketingESPN the Truck ,[object Object],Overview:,[object Object],ESPN the Truck was an expanding, 73 foot long, 18-wheel mobile unit.  The Truck visited various affiliate events, industry events, major sporting events and ESPN owned events. ,[object Object],ESPN the Truck offered its sponsors (NFL FLAG Football, Sirius Satellite Radio, Mazda) the opportunity to promote their brand on a mobile marketing exhibition.  ,[object Object],Who Was Involved:,[object Object],ESPN, NFL FLAG, Sirius Satellite Radio, Mazda.,[object Object],Results:,[object Object],[object Object]
Sirius Satellite Radio utilized their partnership to increase their subscriber base. The Truck provided sampling opportunities for Sirius and over the course of the partnership, over 500,000 people were able to experience Satellite Radio.
A local cable affiliate was able to sell The Truck to a client who had stopped advertising with them. The “truck stop” was promoted over a 2-week period. Attendance at the client’s business (surf shop) increased 125%. The shop continued as an advertiser.In the Business of Growing Business,[object Object],(c) 2010 Magoo Marketing,[object Object]
New Business Development2 Minute Drill / Cox Communications,[object Object],Overview:,[object Object],ESPN and Coca-Cola designed 32oz plastic cups that were used in 87 McDonald’s stores in the Las Vegas market. The cups were designed to include 2 Minute Drill trivia, the ESPN 2 Minute Drill logo and Cox Communications logo. ,[object Object],McDonald’s ran a 3-week promotion highlighting the trivia cups. The locations also received 50 copies of ESPN the Magazine and 2 ESPN premiums per store.,[object Object],Additionally, the store with the highest sales had the 2 Minute Drill set at their location. A local radio promotion ran to obtain competitors for the game. Todd Wright of ESPN Radio hosted the competition. Winner received an all expense paid trip for 2 to Walt Disney World.,[object Object],Who Was Involved:,[object Object],ESPN, Coca-Cola, McDonald’s, Walt Disney World and Cox,[object Object],Communications.,[object Object],Results: ,[object Object],[object Object],	All were distributed well with-in the 3-week flight. Many,[object Object],	McDonald’s stores supply ran out within the first week this,[object Object],	creating a high demand for more product.,[object Object],[object Object],	promotion. The promotion far exceeded their goals and added,[object Object],	thousands to their sales bottom line.,[object Object],[object Object],	opportunity within other McDonald’s markets.,[object Object],[object Object],	resulted in millions of incremental ad dollars.,[object Object],In the Business of Growing Business,[object Object],(c) 2010 Magoo Marketing,[object Object]
Multicultural Marketing / NFL,[object Object],Overview:,[object Object],ESPN Deportes and the NFL (corporate and local teams) partnered to execute local market NFL en Espanol Clinics. The clinics took place in California, Denver, Phoenix, Houston, Chicago, Miami and New York. Clinics were hosted by NFL talent and included local team players, coaches and city officials. The clinics (held in Spanish) consisted of football 101 training, athlete meet and greet, tour of the stadium and VIP hospitality. The clinics took place at the local stadium, one week prior to a local game. ,[object Object],Who Was Involved:,[object Object],ESPN Deportes, NFL, local NFL teams, local cable affiliate, local ad sales sponsors.,[object Object],Results:,[object Object],[object Object]
NFL met and exceeded one of their yearly initiatives : increasing the number of Hispanic viewers to the NFL.
The Clinics became  a one of a kind, greatly in demand fan	experience.,[object Object],[object Object],In the Business of Growing Business,[object Object],(c) 2010 Magoo Marketing,[object Object]
Integrated MarketingDisney’s  Miracle / NHL All –Star Weekend,[object Object],Overview:,[object Object],For the first time ever, ESPN and Disney partnered together to bring their affiliates an integrated, revenue generated opportunity.  The Walt Disney Company and the NHL teamed up to celebrate, Miracle, about the 1980 US Olympic Gold Medal Hockey Team. A consumer promotion was held with the winner attending the,[object Object],NHL All Star Weekend, including a special screening of the movie, a meet and greet with the star of Miracle, Kurt Russell, and VIP access to all the weekend’s events.,[object Object],Who was Involved:,[object Object],ESPN, Disney, NHL, local cable affiliates.,[object Object],Results:,[object Object],[object Object]
Affiliates saw an increase in ad sales of 60%.
Disney was very pleased with the promotion of the movie and the execution of the promotion that they continued to partner with ESPN and local cable affiliates on more and more Disney movies and events.In the Business of Growing Business,[object Object],(c) 2010 Magoo Marketing,[object Object]

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Magoo Marketing

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  • 20. Bill Walton and Robert Parrish hosted the basketball camp and indicated that they would be interested in hosting the event again.
  • 21. The NBA and WNBA were pleased with the promotion (both on-air and on-site) the league received.
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