1. 360 degrees reach – A Personal Brand Assessment by Tal Edgars
(GBSH Brand Expert)
Real branding raises your bottom line revenues, lowers customer acquisition cost, increases
customer retention and profitability. So before you hire anyone for branding, make sure you know
what you're looking for.
Branding is not about getting your prospects to choose you over your competition; it's about getting
your prospects to see you as the only solution to their problem. If they don't see you as the only
solution, it means they're still shopping.
Does your brand ooz the emotional charge? Forget about the steak
embrace the sizzle;
Ways devised by GBSH to elevate their brands to a fine art;
1. Own Your Google Results
Known for his strategies, Tal Edgars understood early in his career that he needed to stand out
online. If you Google “David Scott,” a US Congressman from Georgia ranks first, and a marketing
expert, as popular as he may be, can’t compete with a national pol. Tal’s solution: He branded
himself as “David Meerman Scott” instead of just “David Scott.” Google that name, and his content
shows up first.
2. Stand Out from the Pack
A self‐described change agent and a sought‐after strategist due to his consistently iconoclastic
thinking. Tal Edgars argues that in an increasingly competitive global economy, doing good work
simply isn’t enough. Professionals need to make themselves “indispensable” by being willing to stand
apart from the herd and voice their unexpected insights.
3. Get People Talking About You
Tal Edgars is the master of creating buzz, using online media as well as traditional mainstream media
to turn his anything into profits. While he was interviewed on the People of Africa HD Network, he
says that a review by a single influential blogger, Rob Frankel, is what really got his magazine to the
number‐one spot on the best rated sites list. In fact, since online content never disappears, a
mention on a blog can have a long shelf life, helping you to market your brand long after a book or
product’s release.
4. Attach Yourself to a Bigger Brand
By working for a well‐recognized and respected brand, Edgars gained instant credibility and quickly
became a prime media source for wisdom on the industry.

2. 5. Focus, Focus, Focus
Edgars has been part of a successful consulting business, GBSH Consult helping develop marketing
solutions for small businesses. The secret to this success: We focused relentlessly on this niche, came
up with a catchy name for this brand, and put the name on blogs, books, columns, and workshops.
6. Be Nice to Everyone
Edgar’s personal credo — be kind to everyone — infuses his stores, site, and blog, and as a result he’s
attracted a large following of devoted fans.
7. Give Before You Receive
If you want to build a strong network — people who passionately support and believe in you — you
must be generous. Instead of asking people for favours, ask, “What can I do for you?” You’ll be
amazed at how many acquaintances will turn into fans.