This annual survey of travel buyers in Spain takes a detailed look at their economic expectations for the business travel industry. Topics covered include general business conditions, average company travel spend, change in travel spend for 2013, and anticipated changes in the cost of airfare, lodging, and car rentals. This study also looks at outbound international travel spend, including the anticipated changes in total spend, cost for international coach and business class airfare, and lodging. The full report is available for purchase for non-members and at no cost for GBTA members. To learn more about the Global Business Travel Association please visit www.gbta.org.

1. 1
Source: GBTA 2013 Industry Pulse: Business Travel Buyers Sentiment
© 2013 GBTA and its affiliates. All rights reserved. Members may
copy this publication in its entirety for internal company use. 1
2013 Industry Pulse:
Business Travel Buyers Sentiment
Spain
© 2013 GBTA and its affiliates. All rights reserved. Members may
copy this publication in its entirety for internal company use.

2. 13
Source: GBTA 2013 Industry Pulse: Business Travel Buyers Sentiment
© 2013 GBTA and its affiliates. All rights reserved. Members may
copy this publication in its entirety for internal company use.
2012 and 2013 Travel Spend (Estimated)
• Supporting Travel Buyers’ overall beliefs that business travel conditions in
their country will not improve through 2013, they estimate their travel
budgets decreased by -1.1% in 2012 compared to 2011.
• Travel Buyers project their travel budgets will decrease minimally (-0.6%)
in 2013.
Q8: And thinking about your total 2012 budgeted travel spend, how does that compare to your actual 2011
spend?
Q9: Looking ahead to your 2013 budgeted travel spend, how does that compare to your budgeted 2012 spend?
2012 -1.1%
(n=56)
= €5.3 million
2013 -0.6%
(n=54)
= €5.3 million

3. 20
Source: GBTA 2013 Industry Pulse: Business Travel Buyers Sentiment
© 2013 GBTA and its affiliates. All rights reserved. Members may
copy this publication in its entirety for internal company use.
Average Domestic Car Rates
€47.38
€46.39 €46.20
2011 (actual) 2012
(estimated)
2013
(projected)
Average Daily Rate
n=36-40• Travel Buyers in Spain
report their average
domestic car rate was
€47.38 in 2011.
• They estimate their 2012
average car rate fell
2.08% to €46.34.
• Buyers expect car rental
costs to decrease
minimally (-0.42%) in
2013.
-2.08% -0.42%
Q15: Please select the average rate/fare for each category for all of 2011. Please provide all answers in Euros. Include all taxes
and fees. Include transborder with domestic.
Q16: Thinking about the average rates/fares you expect for all of 2012, how do they compare to the average rates/fares for 2011?
Include transborder with domestic.
Q17: Thinking about the average rates/fares you expect for 2013, how do they compare to the average rates/fares for 2012?
Include transborder with domestic.