The document discusses trends in email, mobile, and social media marketing. It introduces Blue Sky Factory, a company that provides email marketing services. Key points made include that email is still the dominant online application, mobile internet usage is growing rapidly, and social media grew 752% in 2008. The document recommends leveraging these different channels, including email, social media platforms, mobile apps, and more to regularly communicate with customers and prospects.

1. Email, Mobile & Social Media: Collision Course

2. Today’s Agenda. Goal: Leave with a broad understanding of these new mediums and how they can be applied to your organization. - Macro trends. - 3 core mediums (Email, Mobile, Social Web). - The low lying fruit (marketing in action). - Questions .

4. It's an EXCITING time to be a marketer .

5. Macro Trends.

6. Marketers "Get it" Media really is two way now. In so many ways, through so many different mediums .

7. The digital experience now goes with you everywhere you go . It is integrated into the fiber of our daily lives. Everything is Connected.

8. The emerging metric is engagement. Email, mobile, social media offer the most interactive ways for people to engage your brand. Uber Metric: Engagement

9. Publishing is Marketing 2.0 Content is Marketing Currency

10. Email .

11. Email is THE dominant online application.

12. Social. Marketing. Transactional.

13. "48% of marketers are increasing their email marketing efforts in 2009 , according to MarketingSherpa’s September 2008 Marketing and the Economy Survey."

14. Email is a key driver of social content... ...now more than ever before.

15. Email is the "digital glue" of the new web

16. Email is the currency of all accounts. The only commonality in a web 2.0 world

17. The Mobile Revolution.

18. Over 85% of people 18-49 have a mobile phone. (Pew Internet & American Life Project, August 2008) In two years, the average number of text messages we send every month has grown nearly 500%. (Nielsen Mobile, September 2008) source: eMarketer

19. 39% of teens believe the mobile is the only type of phone they will own. (CTIA, Harris Interactive, September 2008) 68% of consumers say the mobile Internet is an important factor in their next mobile phone purchase. (AKQA/dotMobi, June 2008)

20. Mobile is a brand extension.

23. The iPhone is a game changer.

24. Types of Mobile Marketing Interactive Text-Messaging - Auto-reply channel - Text Alerts - Voting/Polling - Mobile coupons - Text-to-Win Interactive Mobile Multimedia - Music - Pictures - Video Mobile Web - Advertising - Display - Banners, etc.

25. Email Marketing with Text-Messaging Cross Promotion Brand: MGM Grand Hotel LLC Category: Data Acquisition Campaign for SMS Vendors: Cellit Mobile Marketing Runtime: January 9-13, 2009 Summary: The primary objective behind adding an SMS call to action to e-mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database. Results: o Total opt-ins via SMS call to action on e-mail blasts: 6,192 o Total Room Bookings: 404 o Estimated Revenue Generated: $49,632

26. Social Media.

27. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded.

30. Converting Community to Subscribers .

31. Converting Subscribers to Community .

33. The low lying fruit. (Put your marketing into action.)

34. - Send professional, timely, relevant and targeted communication. - Reach out and touch customers (and prospects) regularly via voice, text, mobile, email, and in person. - Provide a platform that allows your customers to let you know their preferred communication channel.

35. 1. Monitor and listen to the conversation. 2. Send regular, timely communications via email. 3. Start a blog for your organization. 4. Develop a facebook presence (group and fan). 5. Start a group on LinkedIn. 6. Use twitter as a distribution / engagement channel. 7. Leverage new media as often as possible. Low lying fruit hit list:

36. Thank You! Q&A Doug Broujos Connect. 410.230.0061 x116 - phone dbroujos@blueskyfactory.com - email www.blueskyfactory.com - web www.twitter.com/dbroujos - twitter www.twitter.com/blueskyfactory - brand twitter