2. About Us
• Aimed at achieving SEWA’s objective of strengthening farmers based
on Gandhian phylosophy on strengthening village econony.
• RUDI Multi Trading Company was established with an objective to
strengthening small women farmers by setting up Rural Distribution
Network
• Ensuring the food security of rural women and thier house holds of
production through the use of better technology on .
• Creating multiple employment opportunities by way of bulk
procurement directly from the farmers and a well organized sales and
distribution network.
• Share profits amongst the members of the rural self-help groups,
which will bring a positive change in the economic condition of the

3. Products

4. SOCIAL IMPACT
• Rural women and House Hold’s migration level
has been reduced due to employment security
through Rural Distribution Network.
• Health has been improved the women and
children due to consuming Good quality of
‘RUDI’ products.
• Rural women able to provide quality education
to their children.
• Due to increase in income the women able to
save money.

5. Social Impact
Farmers Distribution
Processing Units Accountants
Quality Control Warehousing
Marketing (sales)

6. Our Vision
Strengthen the rural economy
&
Help villages become Self Sustaining
By creating a company that helps scarce rural resources
circulate within the village
Market Access Quality Goods Employment Self
Provide direct Make high quality Provide multiple Sustainability
market access for daily goods more employment Help RUDI,
small rural available and opportunities to District
agricultural affordable for the members of Associations, and
product producers rural consumers SEWA Self Help Groups
become
financially self
sustaining

7. Our Business Structure
RUDI MULTI TRADING COMPANY LTD
(MARKETING)
Processing
Centre Warehouses cum Non RUDI
cum retail stores Products
retail stores
Distribution Hubs cum retail outlets
(SALES )
RUDI WOMEN
(RURAL SALES)

8. The JOURNEY Till Now
Achieved
Achieved a a turnover
turnover of of Rs.4
Two more Rs.3.5 crores in
processing crores in 2010-11.
centres, one 2008-09.
Second RUDI each in Anand
Processing and Patan
Centre started districts,
in Surendra- inaugurated in
nagar district March 2008. 2.5
December 8, cr.
2004:First RUDI on August 24,
Processing 2007 1.5 crore
Centre in
Sabarkantha
district on a
pilot basis

9. THE JOURNEY TILL NOW
• Total Turnover: Year 2007-11 is Rs.14.00crore
• Total number of farmers covered: 10, 000
• Total number of Rudibens: 3000
• Average monthly income of Rudibens: Rs.3,000- 15,000
• Total number of processing centers:
– There are 4 processing centers
• 1. Dhrangadhra - Surendranagar
• 2. Pij – Anand
• 3. Radhanpur – Patan
• 4. Aniyor - Sabarkantha

10. The Journey CONTINUES

11. Marketing Approach
• Collective Marketing
• MLM Marketing
• Mobile Marketing- I T and Money transfer
• Door to door Marketing

12. Our Supply Chain Small rural
Note: Process varies slightly by district shops
RUDIbens &
Rural
Aagewan
consumers
RUDI Small Bens Door to door
Local rural
Rural sales, sales
farmers
Distribution from home,
Hub etc.
Rural farmers District
Government
from other Association
Mid-Day Meal
SEWA Districts purchasers
Plan
District RUDI Large
Wholesale Retail Shops
Association Rural
agricultural
Processing Distribution
markets Urban
Center Hub
consumers
SEWA Sister
Operations:
Arogyasewa
Household Bens, Etc.
RUDI
goods
purchasers SEWA Special
manufacturers
Initiatives
(Anapoorna
RUDI Urban Scheme)
Distribution
Hub Hotels,
Canteens,
Hostels, &
Restaurants
Production Purchasing Processing Distribution Consumption

13. Sustainability
• Farmers and women producers groups
become economically independent through
regular employment & income.
• The processing centers will be sustain through
high volume production and making profit,
• The district Association and the RMTCL will
become economically independent py
providing financial service and marketing
service.

14. RUDI SCALING UP
• RUDI expanding at national level to reach
Rs.100 cr
• Livelihood security of 9,30,000 farmers and
rural women
• Food security of farmers and rural
communities.
• Capacity building for farmers and rural women
become owners and managers of their
business.

17. RUDI MULTI TRADING COMPANY LIMITED
Marketing Company For The Rural Producer Groups
Promoted By
SEWA GRAM MAHILA HAAT
8, Navarang Colony, Nr. Kashmira Chamber,
B/H. Mount Carmel School,
Opp. Navarangpura Railway Crossing, Navarangpura,
Ahmedabad – 380 009.
Tel.: 079 – 26589729, 26574880
Fax: 079- 26574678
www.sewarudi.com
E-mail: sgmh1@dataone.in