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CLUB
SPEAKEASY
FURNITURE
creating a gum society in Singapore
pamela dewolf ● jacqueline harden ● fleur holohan ● gareth cj. wee ● wendy winslow
Singapore banned chewing gum in January
1992. It cannot be imported for the purpose of
trade or personal use.
Certain kinds of gum can be bought from a
pharmacy, but they must be prescribed.
Identification will be required and recorded to
complete a transaction.
SINGAPORE
Our Idea
Table Tennis
Table Tennis is one of the most played sports
in Singapore. Singaporeans are amongst the
world's finest ping pong players - Olympic
calibre in fact, but not always medalists!
Given the the little known medicinal value of
gum, we believed we could put them on the
medal podium in short order - if only they had
access to it.
A table tennis club that secretly functions as
a speakeasy bar is a perfect venue to get
more people in while serving gum discreetly
to its members for a good price. It will be an
invite-only venue to avoid unwanted attention
from the government.
Speakeasy bars were “underground”
venues where Americans could
avail of liquor in the 1920s during
the Prohibition period, when it was
banned to produce, transport, or
sell alcoholic beverages.
They charged people to see a show
with a complimentary alcoholic drink.
Speakeasy
21 Club was formerly known as
speakeasy called Red Head in
New York City.
Furniture in the
“Table Tennis Club”
Furniture in the club will be covered with whole, unused
chewing gum to entice the people to order gum while
spending time in the premises. The menu will also
feature items with names that allude to chewing gum.
Value
Value
Value
The average person chews 168 pieces of gum a
year. There are 12 pieces of gum per pack.
168 ÷ 12 = 14 packs of gum
Population of Singapore (2011) = 5,183,700
5,183,700 X 14 = 72,571,800
Average price of a pack of gum = $1.20
72,571,800 X $1.20 = 87,086,160
$87,000,000 per year
*some factors not taken into account
Other Ideas
Setting a new fad that big jaws are in while introducing the idea that
chewing gum for about 5 hours a day can help you get a jaw workout that
will give you that defined jaw
Chewing gum mixed with asphalt as road and pavement repairs as a
cheaper additive or as rubber shoe glue (have to be left to dry for
polymer hyrdocarbons to bond properly)
•
•
Images by:
Audrey Yang from
http://pbmo.files.wordpress.com/2012/08/chewing-by-audrey-yang.jpg
Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/
4912476650/sizes/l/in/photostream/
Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/
4916417632/sizes/l/in/photostream/
David Shankbone from http://en.wikipedia.org/wiki/File:21Club.JPG
Images_of_Money from http://www.flickr.com/photos/59937401@N07/5474825330/sizes/
t/in/photostream/
Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/
4912440039/sizes/l/in/photostream/

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Week 3 venture

  • 1. CLUB SPEAKEASY FURNITURE creating a gum society in Singapore pamela dewolf ● jacqueline harden ● fleur holohan ● gareth cj. wee ● wendy winslow
  • 2. Singapore banned chewing gum in January 1992. It cannot be imported for the purpose of trade or personal use. Certain kinds of gum can be bought from a pharmacy, but they must be prescribed. Identification will be required and recorded to complete a transaction. SINGAPORE
  • 4. Table Tennis Table Tennis is one of the most played sports in Singapore. Singaporeans are amongst the world's finest ping pong players - Olympic calibre in fact, but not always medalists! Given the the little known medicinal value of gum, we believed we could put them on the medal podium in short order - if only they had access to it. A table tennis club that secretly functions as a speakeasy bar is a perfect venue to get more people in while serving gum discreetly to its members for a good price. It will be an invite-only venue to avoid unwanted attention from the government.
  • 5. Speakeasy bars were “underground” venues where Americans could avail of liquor in the 1920s during the Prohibition period, when it was banned to produce, transport, or sell alcoholic beverages. They charged people to see a show with a complimentary alcoholic drink. Speakeasy 21 Club was formerly known as speakeasy called Red Head in New York City.
  • 6. Furniture in the “Table Tennis Club” Furniture in the club will be covered with whole, unused chewing gum to entice the people to order gum while spending time in the premises. The menu will also feature items with names that allude to chewing gum.
  • 9. Value The average person chews 168 pieces of gum a year. There are 12 pieces of gum per pack. 168 ÷ 12 = 14 packs of gum Population of Singapore (2011) = 5,183,700 5,183,700 X 14 = 72,571,800 Average price of a pack of gum = $1.20 72,571,800 X $1.20 = 87,086,160 $87,000,000 per year *some factors not taken into account
  • 10. Other Ideas Setting a new fad that big jaws are in while introducing the idea that chewing gum for about 5 hours a day can help you get a jaw workout that will give you that defined jaw Chewing gum mixed with asphalt as road and pavement repairs as a cheaper additive or as rubber shoe glue (have to be left to dry for polymer hyrdocarbons to bond properly) • •
  • 11. Images by: Audrey Yang from http://pbmo.files.wordpress.com/2012/08/chewing-by-audrey-yang.jpg Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/ 4912476650/sizes/l/in/photostream/ Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/ 4916417632/sizes/l/in/photostream/ David Shankbone from http://en.wikipedia.org/wiki/File:21Club.JPG Images_of_Money from http://www.flickr.com/photos/59937401@N07/5474825330/sizes/ t/in/photostream/ Singapore 2010 Youth Olypic Games from http://www.flickr.com/photos/singapore2010/ 4912440039/sizes/l/in/photostream/