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ACHIEVING FINANCIAL SUSTAINABILITY
A Discussion about BHL Fundraising
Grace Costantino
2013 BHL Institutional Council Meeting
May 6, 2013 | Woods Hole, Massachusetts
Let’s Talk
FUNDRAISING
$238,272.60
$228,066DUES
$10,206.60DONATIONS
TOTAL RAISED: DONATIONS + DUES
*INCLUDES 2014 MCZ DUES
LOC & USGS RATE LESS IDC
DONATIONS & DUES PROCESSED
THROUGH SMITHSONIAN
LIBRARIES’FINANCIAL
SYSTEM
THE ROLE OF
FUNDS RAISED FROM 13 COUNTRIES
2011 FUNDRAISING
CAMPAIGN
2012 FUNDRAISING
CAMPAIGN
$110.00
$666.36
505%
RAISED DURING CAMPAIGN PERIOD. FUTURE
DONATIONS POSSIBLY INFLUENCED
BY CAMPAIGN.
RAISED
OVER PREVIOUS
CAMPAIGN
DECEMBER 2011 DECEMBER 2012
WHAT CHANGED?
•	 3 EMAIL APPEALS.
•	 FACEBOOK ADVERTISING CAMPAIGN
“I am using BHL very frequently and it is very useful resources to us. I
wish to appreciate your effort on behalf of our country.”
						~ UGAI Sirisena, Sri Lanka
“Since being made redundant by my Higher Education institution,
I no longer have access to academic libraries, inter-library loans or
subscription journals, whether physical or digital; I therefore rely on
organisations like the BHL to find my sources, and for this I am pro-
foundly grateful.
						~ Francis Mudge, UK
Let’s Talk
FUNDRAISING
Brainstorming
POSSIBILITIES
NOTE: DISCUSSION FOR COORDINATED BHL FUNDRAISING EFFORTS
Themed online fundraising campaigns.
Could use Project Nomination Form.
Adopt a Book with Virtual Bookplates
BHL Products as Thank Yous
Brainstorming
POSSIBILITIES
NOTE: DISCUSSION FOR COORDINATED BHL FUNDRAISING EFFORTS
Print on Demand
Create a BHL Product Store
iBooks for Incentives & Attribution
Brainstorming
POSSIBILITIES
1) Themed online fundraising campaigns
2) Adopt a Book with Virtual Bookplates
3) BHL Products as Thank Yous
4) Print on Demand
5) Create BHL Product Store
6) iBooks for Incentives and Attribution
7) Funding Opportunities from Projects and
Initiatves List
8) Others?
FUNDRAISING
IDEAS

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Achieving Financial Sustainability: A Discussion about BHL Fundraising

  • 1. ACHIEVING FINANCIAL SUSTAINABILITY A Discussion about BHL Fundraising Grace Costantino 2013 BHL Institutional Council Meeting May 6, 2013 | Woods Hole, Massachusetts
  • 2. Let’s Talk FUNDRAISING $238,272.60 $228,066DUES $10,206.60DONATIONS TOTAL RAISED: DONATIONS + DUES *INCLUDES 2014 MCZ DUES LOC & USGS RATE LESS IDC DONATIONS & DUES PROCESSED THROUGH SMITHSONIAN LIBRARIES’FINANCIAL SYSTEM THE ROLE OF FUNDS RAISED FROM 13 COUNTRIES
  • 3. 2011 FUNDRAISING CAMPAIGN 2012 FUNDRAISING CAMPAIGN $110.00 $666.36 505% RAISED DURING CAMPAIGN PERIOD. FUTURE DONATIONS POSSIBLY INFLUENCED BY CAMPAIGN. RAISED OVER PREVIOUS CAMPAIGN DECEMBER 2011 DECEMBER 2012 WHAT CHANGED? • 3 EMAIL APPEALS. • FACEBOOK ADVERTISING CAMPAIGN “I am using BHL very frequently and it is very useful resources to us. I wish to appreciate your effort on behalf of our country.” ~ UGAI Sirisena, Sri Lanka “Since being made redundant by my Higher Education institution, I no longer have access to academic libraries, inter-library loans or subscription journals, whether physical or digital; I therefore rely on organisations like the BHL to find my sources, and for this I am pro- foundly grateful. ~ Francis Mudge, UK Let’s Talk FUNDRAISING
  • 4. Brainstorming POSSIBILITIES NOTE: DISCUSSION FOR COORDINATED BHL FUNDRAISING EFFORTS Themed online fundraising campaigns. Could use Project Nomination Form. Adopt a Book with Virtual Bookplates BHL Products as Thank Yous
  • 5. Brainstorming POSSIBILITIES NOTE: DISCUSSION FOR COORDINATED BHL FUNDRAISING EFFORTS Print on Demand Create a BHL Product Store iBooks for Incentives & Attribution
  • 6. Brainstorming POSSIBILITIES 1) Themed online fundraising campaigns 2) Adopt a Book with Virtual Bookplates 3) BHL Products as Thank Yous 4) Print on Demand 5) Create BHL Product Store 6) iBooks for Incentives and Attribution 7) Funding Opportunities from Projects and Initiatves List 8) Others? FUNDRAISING IDEAS