Gear6 introduced the first commercial Memcached service for cloud platforms on Dec. 8, 2009. The deck provides an overview of the new offering. More info at http://www.gear6.com/memcached-product/cloud-aws.

1. Scalable Memcached-as-a-Service
Memcached for Cloud Deployments featuring Amazon Ec2
8 Dec 2009

2. Gear6 at a Glance
• Focused on Web Scale Architectures
» Dynamic sites require DYNAMIC DATA SERVICES
» Memcached is the “linchpin”
• Gear6 Web Cache: Leading mission critical Memcached distribution
» Enables sites to reliably and efficiently scale, cut costs and increase transactions
• Company is serving a broadening market:
» More dynamic applications
» Geographically distributed
» Platform diverse: sites and users
• Expanding sales and customer base
» Sales talent from Rackable, Hyperic, Red Hat, and Akamai
» Strong customer growth: Glam, Bowker, Answers, myYearbook, etc.
» #1 commercial distro for Memcached
2: Copyright 2009 Gear6 Inc., 8 Dec 2009

3. Truism
“Everything runs from
Memory in Web 2.0”
» Evan Weaver, Twitter, March 2009
3: Copyright 2009 Gear6 Inc., 8 Dec 2009

4. The Shift to Dynamic Content
Facts:
➜ Web 2.0 driving user traffic and growth
➜ Mobile, Broadband, Population and Content are web accelerators
➜ Shift to Dynamic Content puts strain on origin sites (CDN not the Answer)
➜ Most sites (over 65%) based on LAMP or JAVA
Web Stack Net
Interface
Storage Clients
PHP, Java, Rails, C,
Database
Internet
Apache, Nginx,
Servers
Servers
Perl, Python
PostgreSQL
Lighttpd
MySQL,
Web
App
Proxy
CDN
Load client cache
Storage cache Balancer
Cache Services
memcached
4: Copyright 2009 Gear6 Inc., 8 Dec 2009

5. Truism II
“Everything in the Cloud
runs in Memory”
5: Copyright 2009 Gear6 Inc., 8 Dec 2009

6. How Do I Run More from Memory?
Memcached
6: Copyright 2009 Gear6 Inc., 8 Dec 2009

7. Memcached Significance
In General:
• Web 2.0 overwhelmingly depends on it
» Can’t use a CDN for Dynamic Apps & Personalized Content
For the Cloud:
• Dynamic sites in the Cloud depend on it
» Speeds up “rendering time” by 50-200x
» Significant cost advantages over adding more application
and data base cloud images
• Lower cost
• Lower complexity
• Better utility
7: Copyright 2009 Gear6 Inc., 8 Dec 2009

8. Today’s News

9. Gear6 Web Cache Server for the Cloud
• Gear6 Web Cache: Memcached-as-a-Service
» First commercial Memcached service for cloud platforms
» Free and paid image sizes available
• 32 bit free
• 64 bit paid
» Available on EC2:
• First Memcached service to use High-Memory Instances on EC2
» First to leverage block storage interface
• Benefit: More high performance cache capacity per AMI
» Community and commercial support for Memcached
9: Copyright 2009 Gear6 Inc., 8 Dec 2009

10. Benefits of Gear6 Web Cache Server
Higher Utility; Ease-of-Use
• No code changes - 100% Memcapable
» Full Memcached protocol compliance
• Up to 50% more use of AMI RAM
» Memory optimization via Gear6 “Slab Manager”
» Fewer instances needed
• Cache depth amplification
» Unique to G6 offering: Transparent use of block storage
» Leverages Gear6 Media Allocator
» Balances DRAM and storage while maintaining high performance
• Easy to manage and monitor
» Memcached Web GUI Interface
• Memcached Commercial Support
» Clients and Gear6 Web Cache Server
» 24x7 customer support for Commercial
10: Copyright 2009 Gear6 Inc., 8 Dec 2009

11. Gear6 Web Cache Server for EC2
Higher Utility; Ease-of-Use
+ =
Higher
+ = +
Utility:
Ease-of-Use server
» Web interface for monitoring
• Graphical & Text
• 24 hour historical data
» Auto-configurator for EC2
» REST API
• Support URL style queries
• Benefit : Easy integration for
web deployments
11: Copyright 2009 Gear6 Inc., 8 Dec 2009

12. Gear6 Web Cache Server
Increasing Cloud Utility: “2B or not 2B”
Deploy in Cloud Speed Apps Scale with
with AWS with Memcached Gear6 Web Cache
» On-demand
» Offload apps and DB
» Increase efficiency of
» Low cost of entry
» Decrease latency
every image
» Scale by “replication”
» Consolidate images
» Image management » Decrease costs
becomes issue
12: Copyright 2009 Gear6 Inc., 8 Dec 2009

13. Education: Amazon EC2 Images
Linux, USA
Standard
Memory
High-
13: Copyright 2009 Gear6 Inc., 8 Dec 2009

14. Gear6 Web Cache Server Pricing
EC2 (USA)
+
Standard
Memory
High-
* Note: AWS charges still apply for 32 bit offering
14: Copyright 2009 Gear6 Inc., 8 Dec 2009

15. DIY vs Gear6 Web Cache Server
Linux, USA
Higher
Utility: + = +
* Note: AWS charges still apply for 32 bit offering
** Note: Gear6 priced offerings include 24x7 support
15: Copyright 2009 Gear6 Inc., 8 Dec 2009

16. Gear6 Web Cache Server AMI Support
Linux, USA
Standard
High-Memory
16: Copyright 2009 Gear6 Inc., 8 Dec 2009

17. Internet
AWS
EC2 – Web / Application Servers
-Auto Scaling to meet demand
EC2 – Gear6 Web Cache
-Auto Scaling to meet demand
S3 – Large object store
RDS – Dynamic data SimpleDB– Static data
(eg video)
(profile information)
(eg Credentials)
17: Copyright 2009 Gear6 Inc., 8 Dec 2009

18. Use Case 2 - Hybrid
App / Web Tier
Load Balancer
MySQL
(Spike in traffic directs to AWS)
Gear6 Web Cache
Data Centre
Internet
AWS
EC2 – Web / Application Servers
-Auto Scaling to meet demand
EC2 – Gear6 Web Cache Server
-Auto Scaling to meet demand
RDS – Dynamic data
(profile information)
18: Copyright 2009 Gear6 Inc., 8 Dec 2009

19. Web Cache Product Packaging
Full Spectrum Deployment Options: Dedicated & On-Demand
Q2 2009 2H 2009
Gear6 Web Cache 2.2 Gear 6 Web Cache 2.3 Gear 6 Web Cache 2.3.5 Gear 6 Web Cache Server
General Availability MHP Services Universal Distro Cloud AMI & Framework
Key Innovations: Key Innovations: Key Innovations: Key Innovations:
• Flash support • Rich programmatic • Performance • Multi size offering
• Memory optimization interface/API for Improvements: IO, • Efficient server
• Failover platform management threading, locking • Media Allocator
• Replication • Multi-tenancy • Statistics Improvements • Web reporting
• Non-disruptive • IP consolidation mechanism
upgrades • Enhanced management • Free and paid versions
• Advanced Memcached interface
reporting • Secure memcached
“zones”
• Gear6 Cloud Offering priced for standard and high-memory instances
• Gear6 offers free images on 32 bit platforms
• Gear6 offers all major deployment options (data centre, MHP and cloud)
19: Copyright 2009 Gear6 Inc., 8 Dec 2009

20. Summary
• Gear6 provides #1 commercial distro of Memcached
» Leading customers in social networking, ecommerce, gaming web
segments
» Several top 10 fastest growing sites run on Gear6
» Seeing customers migrate from closed and niche distributed caching
systems
• Gear6 go-to-market rapidly expanding
» Delivery to more geographies and more platforms
» Early lead in customer deployment (GA) is paying dividends in terms of
sales process, use cases, customer requirements and roadmap
• Cloud is the next mass platform!
» Gear6 delivers advanced cloud-based memcached solutions to users
» Gear6 Web Cache Server provides cloud customers higher performance,
better utility and ease-of-use
20: Copyright 2009 Gear6 Inc., 8 Dec 2009

21. 21: Copyright 2009 Gear6 Inc., 8 Dec 2009