Online Communities

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The why and how to participate in online communities.

Tecnología Empresariales

Online Communities

Dawn Foster

dawn@dawnfoster.com
http://FastWonderBlog.com

What is this thing we call Community?

07/01/08 FastWonderBlog.com 2

Online Communities

Online Communities

Online Communities

Online Communities

Online Communities

Online Communities

Online Communities

Online Communities

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Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

The unbridled success of Kubernetes can be attributed in part to being in the CNCF. Putting Kubernetes under a neutral foundation provided a level playing field where each of us could contribute, collaborate, and innovate as equals to create a widely adopted solution that we can all use. Open source projects that are controlled by a single company are at a greater risk of changes that are not aligned with community interests, whereas projects that are under neutral foundations have a lower risk both for end users and software vendors. With advantages that include community building, innovation, and wider adoption, we should consider contributing more of our open source projects to neutral foundations, like the CNCF. The audience will get practical advice about whether they should contribute their projects to neutral foundations along with how and when to do it.

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Is this Open Source Project Healthy or Lifeless?

Is this Open Source Project Healthy or Lifeless?

Is this Open Source Project Healthy or Lifeless?

While there is quite a bit of data about the people and companies who commit Linux kernel code, there isn’t much data about how people work together on the kernel mailing lists where they decide what patches will be accepted. Using a few of the top subsystem mailing lists as examples, Dawn Foster will share her PhD research into how people collaborate on the kernel mailing lists, including network visualizations of mailing list interactions between contributors. You can expect to learn more about the people, their employers, and other data that impacts how people participate on the mailing lists. For example, do timezones influence collaboration? How about source code contributions? Dawn will also give a brief overview of her 20+ year career both before and after going back to school to get her PhD along with some information about her involvement in OpenUK.

Collaboration in Linux Kernel Mailing Lists

Collaboration in Linux Kernel Mailing Lists

Collaboration in Linux Kernel Mailing Lists

As an employee, it can be difficult to strike the right balance between the needs of the company and the needs of the open source Kubernetes project. This can create friction and put significant pressure on employees who participate in Kubernetes on behalf of their company when the needs of the individual, the company, and the community are not aligned. This talk will focus on ways to create this alignment between individuals, companies, and the community required to be successful participants in Kubernetes.

Be a Good Corporate Citizen in Kubernetes

Be a Good Corporate Citizen in Kubernetes

Be a Good Corporate Citizen in Kubernetes

Being a Good Corporate Citizen in Open Source

Being a Good Corporate Citizen in Open Source

Being a Good Corporate Citizen in Open Source

Your company has just started an open source project, but where is the community? This talk provides practical tips and suggestions along with what not to do when building a community around your company’s open source project. Building a community around your company’s open source project is no easy task, and there is no magic bullet or one size fits all solution. However, there are some things that you can do (or not do) to increase the chances of successfully building a community for your project. A few of the dos and don’ts covered in this talk include: * Planning and product management: Do use a transparent process in the open with tools that allow anyone to participate. Don’t use your internal tools and private meetings to make all of the decisions. * Encourage participation: Do be proactive about helping community members contribute in meaningful ways. Don’t inadvertently set the expectation that employees will be the ones always answering questions and making decisions. * Be honest: Do be honest with yourselves about where and how you prefer to have community members contribute. Don’t encourage people to contribute in areas where you are less likely to accept outside contributions. * Managing contributions: Do have enough people trained in how to provide constructive feedback to manage the flow of incoming community contributions. Don’t assume that your existing developers have the time and skills to magically perform this difficult function. The audience will walk away with practical advice about building communities for corporate open source projects.

Building Community for your Company’s OSS Projects

Building Community for your Company’s OSS Projects

Building Community for your Company’s OSS Projects

Your company has just started an open source project, but where is the community? This talk provides practical tips and suggestions along with what not to do when building a community around your company’s open source project. Building a community around your company’s open source project is no easy task, and there is no magic bullet or one size fits all solution. However, there are some things that you can do (or not do) to increase the chances of successfully building a community for your project. A few of the dos and don’ts covered in this talk include: Planning and product management: Do use a transparent process in the open with tools that allow anyone to participate. Don’t use your internal tools and private meetings to make all of the decisions. Encourage participation: Do be proactive about helping community members contribute in meaningful ways. Don’t inadvertently set the expectation that employees will be the ones always answering questions and making decisions. Be honest: Do be honest with yourselves about where and how you prefer to have community members contribute. Don’t encourage people to contribute in areas where you are less likely to accept outside contributions. Managing contributions: Do have enough people trained in how to provide constructive feedback to manage the flow of incoming community contributions. Don’t assume that your existing developers have the time and skills to magically perform this difficult function. The audience will walk away with practical advice about building communities for corporate open source projects.

Building Community for your Company’s OSS Project

Building Community for your Company’s OSS Project

Building Community for your Company’s OSS Project

Bad hiring managers refer to massive lists of nice-to-haves as requirements, which encourages incompetent blowhards to apply. They hire ninjas who sneak around and rock stars with huge egos. Over Dawn’s 20+ year career in technology and OSS, she has seen many terrible hiring practices at various tech companies. This Ignite talk is a slightly snarky view into what it takes to be a terrible hiring manager.

How to be a terrible hiring manager

How to be a terrible hiring manager

How to be a terrible hiring manager

Joint talk at KubeCon San Diego 2019 with Jorge Castro. You’re new to Kubernetes and interested in contributing, but when you start poking through the community pages, you find a bunch of SIGs and so many meetings. What’s a SIG? Where should you start? Which meetings should you attend? How can you participate? In this talk, Jorge and Dawn from SIG Contributor Experience will live out a week within the Kubernetes community by walking the audience through what happens in this busy community. As part of the day by day tour of the community, we will cover: * Getting started and locating meeting calendars * Finding and participating in SIGs * Attending meetings and what to expect * How to get involved * Where to get help New contributors, users interested in contributing, engineering managers whose teams are contributing, and anyone interested in learning about new ways to get involved in the Kubernetes community will benefit from attending.

A week in the Life of Kubernetes

A week in the Life of Kubernetes

A week in the Life of Kubernetes

Más de Dawn Foster (20)

CHAOSS Metrics Overview and Examples

CHAOSS Metrics Overview and Examples

CHAOSS Metrics Overview and Examples

Be a Good Corporate Citizen in Kubernetes

Be a Good Corporate Citizen in Kubernetes

Be a Good Corporate Citizen in Kubernetes

Overcoming Imposter Syndrome to Become a Conference Speaker!

Overcoming Imposter Syndrome to Become a Conference Speaker!

Overcoming Imposter Syndrome to Become a Conference Speaker!

How to Be a Good Corporate Citizen in Open Source

How to Be a Good Corporate Citizen in Open Source

How to Be a Good Corporate Citizen in Open Source

Open Source Collaboration and Companies: Finding the Right Balance

Open Source Collaboration and Companies: Finding the Right Balance

Open Source Collaboration and Companies: Finding the Right Balance

Navigating Open Source Risk

Navigating Open Source Risk

Navigating Open Source Risk

Measuring Project Health at VMware

Measuring Project Health at VMware

Measuring Project Health at VMware

Navigating Open Source Risk

Navigating Open Source Risk

Navigating Open Source Risk

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Collaborative Leadership: Governance Beyond Company Affiliation

Is this Open Source Project Healthy or Lifeless?

Is this Open Source Project Healthy or Lifeless?

Is this Open Source Project Healthy or Lifeless?

Collaboration in Linux Kernel Mailing Lists

Collaboration in Linux Kernel Mailing Lists

Collaboration in Linux Kernel Mailing Lists

Be a Good Corporate Citizen in Kubernetes

Be a Good Corporate Citizen in Kubernetes

Be a Good Corporate Citizen in Kubernetes

Being a Good Corporate Citizen in Open Source

Being a Good Corporate Citizen in Open Source

Being a Good Corporate Citizen in Open Source

Building Community for your Company’s OSS Projects

Building Community for your Company’s OSS Projects

Building Community for your Company’s OSS Projects

Building Community for your Company’s OSS Project

Building Community for your Company’s OSS Project

Building Community for your Company’s OSS Project

How to be a terrible hiring manager

How to be a terrible hiring manager

How to be a terrible hiring manager

A week in the Life of Kubernetes

A week in the Life of Kubernetes

A week in the Life of Kubernetes

Último

Angeliki Cooney has spent over twenty years at the forefront of the life sciences industry, working out of Wynantskill, NY. She is highly regarded for her dedication to advancing the development and accessibility of innovative treatments for chronic diseases, rare disorders, and cancer. Her professional journey has centered on strategic consulting for biopharmaceutical companies, facilitating digital transformation, enhancing omnichannel engagement, and refining strategic commercial practices. Angeliki's innovative contributions include pioneering several software-as-a-service (SaaS) products for the life sciences sector, earning her three patents. As the Senior Vice President of Life Sciences at Avenga, Angeliki orchestrated the firm's strategic entry into the U.S. market. Avenga, a renowned digital engineering and consulting firm, partners with significant entities in the pharmaceutical and biotechnology fields. Her leadership was instrumental in expanding Avenga's client base and establishing its presence in the competitive U.S. market.

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Angeliki Cooney

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

CNIC Information System with Pakdata Cf In Pakistan

CNIC Information System with Pakdata Cf In Pakistan

CNIC Information System with Pakdata Cf In Pakistan

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In this keynote, Asanka Abeysinghe, CTO,WSO2 will explore the shift towards platformless technology ecosystems and their importance in driving digital adaptability and innovation. We will discuss strategies for leveraging decentralized architectures and integrating diverse technologies, with a focus on building resilient, flexible, and future-ready IT infrastructures. We will also highlight WSO2's roadmap, emphasizing our commitment to supporting this transformative journey with our evolving product suite.

Platformless Horizons for Digital Adaptability

Platformless Horizons for Digital Adaptability

Platformless Horizons for Digital Adaptability

MS Copilot expands with MS Graph connectors

MS Copilot expands with MS Graph connectors

MS Copilot expands with MS Graph connectors

Nanddeep Nachan

The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Corporate and higher education May webinar.pptx

Corporate and higher education May webinar.pptx

Rustici Software

The microservices honeymoon is over. When starting a new project or revamping a legacy monolith, teams started looking for alternatives to microservices. The Modular Monolith, or 'Modulith', is an architecture that reaps the benefits of (vertical) functional decoupling without the high costs associated with separate deployments. This talk will delve into the advantages and challenges of this progressive architecture, beginning with exploring the concept of a 'module', its internal structure, public API, and inter-module communication patterns. Supported by spring-modulith, the talk provides practical guidance on addressing the main challenges of a Modultith Architecture: finding and guarding module boundaries, data decoupling, and integration module-testing. You should not miss this talk if you are a software architect or tech lead seeking practical, scalable solutions. About the author With two decades of experience, Victor is a Java Champion working as a trainer for top companies in Europe. Five thousands developers in 120 companies attended his workshops, so he gets to debate every week the challenges that various projects struggle with. In return, Victor summarizes key points from these workshops in conference talks and online meetups for the European Software Crafters, the world’s largest developer community around architecture, refactoring, and testing. Discover how Victor can help you on victorrentea.ro : company training catalog, consultancy and YouTube playlists.

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Retrieval augmented generation (RAG) is the most popular style of large language model application to emerge from 2023. The most basic style of RAG works by vectorizing your data and injecting it into a vector database like Milvus for retrieval to augment the text output generated by an LLM. This is just the beginning. One of the ways that we can extend RAG, and extend AI, is through multilingual use cases. Typical RAG is done in English using embedding models that are trained in English. In this talk, we’ll explore how RAG could work in languages other than English. We’ll explore French, Chinese, and Polish.

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Introduction to Multilingual Retrieval Augmented Generation (RAG)

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

💥 You’re lucky! We’ve found two different (lead) developers that are willing to share their valuable lessons learned about using UiPath Document Understanding! Based on recent implementations in appealing use cases at Partou and SPIE. Don’t expect fancy videos or slide decks, but real and practical experiences that will help you with your own implementations. 📕 Topics that will be addressed: • Training the ML-model by humans: do or don't? • Rule-based versus AI extractors • Tips for finding use cases • How to start 👨‍🏫👨‍💻 Speakers: o Dion Morskieft, RPA Product Owner @Partou o Jack Klein-Schiphorst, Automation Developer @Tacstone Technology

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

UiPathCommunity

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Bhuvaneswari Subramani

Passkeys: Developing APIs to enable passwordless authentication Cody Salas, Sr Developer Advocate | Solutions Architect - Yubico Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

Último (20)

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

CNIC Information System with Pakdata Cf In Pakistan

CNIC Information System with Pakdata Cf In Pakistan

CNIC Information System with Pakdata Cf In Pakistan

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Platformless Horizons for Digital Adaptability

Platformless Horizons for Digital Adaptability

Platformless Horizons for Digital Adaptability

MS Copilot expands with MS Graph connectors

MS Copilot expands with MS Graph connectors

MS Copilot expands with MS Graph connectors

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

MINDCTI Revenue Release Quarter One 2024

Corporate and higher education May webinar.pptx

Corporate and higher education May webinar.pptx

Corporate and higher education May webinar.pptx

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Why Teams call analytics are critical to your entire business

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Introduction to Multilingual Retrieval Augmented Generation (RAG)

Introduction to Multilingual Retrieval Augmented Generation (RAG)

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

Apidays New York 2024 - The value of a flexible API Management solution for O...

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

FWD Group - Insurer Innovation Award 2024

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Elevate Developer Efficiency & build GenAI Application with Amazon Q

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

Online Communities

1. Online Communities Dawn Foster dawn@dawnfoster.com http://FastWonderBlog.com

2. What is this thing we call Community? 07/01/08 FastWonderBlog.com 2

3. Why Have an Online Community People: gives people a place to engage with ● your company Product Innovation: get product feedback ● Evangelism: help you grow evangelists for ● your products from outside of your company. Brand Loyalty: engagement can drive a ● tremendous amount of loyalty for your products. 07/01/08 FastWonderBlog.com 3