The 5 Core Concepts of Media Literacy

1. CML’s Five Core Concepts

2. Core Concept #1 All media messages are “constructed.” Keyword: Authorship

3. Core Concept #2 Media messages are constructed using a creative language with its own rules. Keyword: Format

4. Core Concept #3 Different people experience the same media message differently. Keyword: Audience

5. Core Concept #4 Media have embedded values and points of view. Keyword: Content

6. Core Concept #5 Most media are organized to gain profit and/or power. Keyword: Purpose