2. Geert Conard – Premiere The Social Network 2
• Born in St-Truiden (B), 1968
• Active in Social Media since 2004
• Writer of 3 books on Social Media &
Social Networking
• Public Speaker, Writer, Trainer and
Consultant
Who ?
3. Facebook
3
• Facebook is the Nr.1 Social Network worldwide.
• Founded in 2004 by Mark Zuckerberg (CEO) and
his friends as the Students Facebook of Harvard
University.
• In sept. 2006 Facebook opened the door for everyone.
• +500.000.000 Active users (+3,55 Million in Belgium)
• Predictions : 1 Billion users by 2012 !!!
• Largest online photo database in the world !
• No official activities in Belgium, but users are organizing
their own local Facebook gatherings
Geert Conard – Premiere The Social Network
6. 6
Mark Zuckerberg
(14/05/1984)
At age 26
Mark Zuckerberg
is nr.35 on the
Forbes list of
“worlds richest
people” rated
6,9 Billion dollars.
http://blogs.forbes.com/stevenbertoni/2010/09/22/fac
ebooks-zuckerberg-now-richer-than-apples-steve-jobs/
Title on his first businesscard
I’m CEO … B*tch !
Geert Conard – Premiere The Social Network
7. 7
Movie ‘The Social Network’
• Based on the bestselling book ‘The
Accidental Billionaires’ by Ben Mezrich.
• Describes Mark Zuckerman as a greedy
student who steals ideas, brings them to
live and earns a lot of money.
• If Bill Gates was the man who brought the
PC to every home … Zuckerman brought
us all online on Social Networks !
Geert Conard – Premiere The Social Network
8. 8
More about the movie …
• Movie budget : $50.000.000 (est.)
• Opening weekend USA : $22.445.653
• Directed by David Fincher, known from
hit movies as Se7en, The Game, Panic
room, …
• Screenplay by Aaron Sorkin, creator of
the hit TV series ‘The West Wing’
Geert Conard – Premiere The Social Network
10. 10
Collaboration
• Building virtual teams
• Sharing resources
• Sharing knowledge
• Sharing risk
• New generation has no
problem with this
Geert Conard – Premiere The Social Network
11. 11
Generations in Social Networking
18 - 25 / 25 - 50 / 50+
Geert Conard – Premiere The Social Network
12. Online Social Business Networks
12
1. Time independent: 24/7
2. Place independent: from you pc – stay at home
3. Local & Global
4. Targeted: use keywords, companies, names to find the right people
5. Inbound: Passive presence - While you sleep people will search you.
Make it easy for everyone. Put your picture up. Give them information.
Tell them everything, because they really do not know. Blog.
6. Competitive: Stand out as you have competition. Visit others in your
field and see what they have. Copy from the best!
7. New: start now, then you are ahead of most of the universe. Memory-
proof: you can keep track of your network. Social Networks have
online profiles so you don’t forget, some keep track of your message
exchange.
8. Efficient: you can connect online with far more people than you could
ever meet face to face on a daily basis.
Geert Conard – Premiere The Social Network
21. 21
Use Facebook to build credibility
• Constant effort 7/7
• Sharing valuable info
• Sharing links on YOUR
industry or expertise
• You will be matched with
the expertise
Geert Conard – Premiere The Social Network
22. Drunk & crazy pictures, privacy, ….
• Always THINK before you post
• If your boss visits your profile, make
sure he will like what he sees
• Config & Tweak the privacy settings
and decide who can see which
content
22Geert Conard – Premiere The Social Network
23. Facebook Pages
• Build a
community
around your
company,
organisation or
product
• Share extra’s
• Communicate
with your
customers
23Geert Conard – Premiere The Social Network
25. ENJOY THE MOVIE !!!
25
Geert CONARD VOF
Public Speaker, Writer, Trainer and Consultant
Researcher on Social Media & Social Networking
Management Consultant
info@geertconard.com
www.geertconard.com
Books available onPresentation
available on
Geert Conard – Premiere The Social Network