SlideShare una empresa de Scribd logo
1 de 65
Bringing the virtual world to a screen near you December 12 th  2008 www.asiatvforum.com
2 hats Source picture: http://www.flickr.com/photos/germkanoodle/962555987/
Change ,[object Object],[object Object],[object Object],[object Object],[object Object],Picture source: http://www.boston.com/bigpicture/2008/11/the_next_president_of_the_unit.html
Picture source: http://www.freelanceadvisor.co.uk/wp-content/uploads/2008/11/jump-on-the-social-media-bandwagon.jpg
Yesterday the BBC decided what you watched, today you decide, tomorrow your friends will decide! Anthony Rose, Head of Digital at the BBC
When did we start trusting strangers? Volume of Recommendation PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Church, state, monarchy dictate the agenda Professional media dictate Consumers  dictate Universal McCann: September 2008
When did we start trusting strangers? PRE MEDIA AGE MASS MEDIA AGE SOCIAL MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker  Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site  Comments on blogs Comments on websites Viral emails  Wish lists Ratings on retail sites Reviews on retail sites Auction websites  Social Bookmarking Chat room Price comparison sites Social shopping sites Talk face to face Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker  Phone call Talk face to face Phone call SMS Email Instant Messenger  Talk face to face Talk to shop worker  Consumer influence channels Universal McCann: September 2008
“ Your digital life is growing out of control. Focus on what you care for” Tariq Krim, CEO Netvibes Picture source: http://www.flickr.com/photos/lisamac/213744007/
 
 
Web gadgets
Most popular
Mobile widgets
Most popular
Physical widget station
CONVERGENCE OF DEVICES
Convergence of devices
 
 
 
 
 
Convergence of media formats
Is it a newspaper? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
Is it a blog? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
Is it a magazine? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
Is it radio? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
Is it TV? Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation
[object Object],[object Object],Source: http://www.slideshare.net/rhyndman/the-future-of-media-presentation Picture: http://www.flickr.com/photos/ecstaticist/1456404353/
LET’S LOOK AT ONLINE VIDEO
It’s getting crowded
 
IPTV
Similar models
Aggregators of streaming video
Picture source: http://www.flickr.com/photos/10509725@N06/2647520133/
BBC iPlayer Reaches 75 Million Downloads, Video On Demand Service Still Growing
even though with only 6 million hits in September, Hulu is expected to generate to $70m.
 
 
 
 
Messenger TV
 
Netflix on Xbox
 
WHAT ARE PEOPLE  WATCHING? Picture source: http://www.flickr.com/photos/eqqman/76159452/
TV Viewership is From Mars, Social Interactions are From Venus  ,[object Object],Source: http://mashable.com/2008/10/28/tv-viewership-vs-online/
Measuring the social http://www.socialsights.com/post/56628872/measuring-the-social-tv
Picture: http://www.flickr.com/photos/cv47al/189316598/
[object Object],[object Object],http://www.slideshare.net/tomhimpe/the-new-roles-for-digital-presentation/ Picture: http://www.flickr.com/photos/paleishmael/2069947240/
WHERE IS THE MONEY? Picture Source: http://www.flickr.com/photos/minchki/2811335149/
[object Object]
Where is the money?
 
Youngster ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Surveying the Digital Future” A Project of Center for the Digital Future-USC Annenberg School, 2007
Screens and Teens ,[object Object],[object Object],[object Object],http://www.ypulse.com/ypulse-marketing-mashup-east-engaging-viewers-through-multiple-screens/
 
 
 
 
Picture: http://www.flickr.com/photos/18318824@N00/99805321/
Piracy  ,[object Object]
Picture: http://www.hiyaablog.com/uploaded_images/lessig-754481.jpg
THANK YOU ,[object Object],[object Object]

Más contenido relacionado

La actualidad más candente

Liaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social mediaLiaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social media
Melissa Cheater
 
Effects of technology and media on our generation
Effects of technology and media on our generationEffects of technology and media on our generation
Effects of technology and media on our generation
erutt
 

La actualidad más candente (19)

Liaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social mediaLiaison AGM powerpoint presenation on social media
Liaison AGM powerpoint presenation on social media
 
Media influence on contemporary socities
Media influence on contemporary socitiesMedia influence on contemporary socities
Media influence on contemporary socities
 
Trendwatching & Libraries
Trendwatching & LibrariesTrendwatching & Libraries
Trendwatching & Libraries
 
Tortured by Technology #CNMAC13
Tortured by Technology #CNMAC13Tortured by Technology #CNMAC13
Tortured by Technology #CNMAC13
 
Gillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in MarketingGillian Muessig Game Changers in Marketing
Gillian Muessig Game Changers in Marketing
 
Public engagement. Public empowerment.
Public engagement. Public empowerment.Public engagement. Public empowerment.
Public engagement. Public empowerment.
 
The Death of Print Journalism and Rise of Digital Media
The Death of Print Journalism and Rise of Digital MediaThe Death of Print Journalism and Rise of Digital Media
The Death of Print Journalism and Rise of Digital Media
 
Flipbook
FlipbookFlipbook
Flipbook
 
Fostering Community With Social Media - Midwest Newspaper Summit 2010
Fostering Community With Social Media - Midwest Newspaper Summit 2010Fostering Community With Social Media - Midwest Newspaper Summit 2010
Fostering Community With Social Media - Midwest Newspaper Summit 2010
 
Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09Using Social Media In The Workplace Rev 8.22.09
Using Social Media In The Workplace Rev 8.22.09
 
The Future of Media
The Future of MediaThe Future of Media
The Future of Media
 
Leveraging Social Media - Some new stuff…thinking differently.
Leveraging Social Media - Some new stuff…thinking differently.Leveraging Social Media - Some new stuff…thinking differently.
Leveraging Social Media - Some new stuff…thinking differently.
 
Social Responsibility: A Digital Dimension
Social Responsibility: A Digital DimensionSocial Responsibility: A Digital Dimension
Social Responsibility: A Digital Dimension
 
Next Generation Social Marketing 23120[1]
Next Generation Social Marketing 23120[1]Next Generation Social Marketing 23120[1]
Next Generation Social Marketing 23120[1]
 
Effects of technology and media on our generation
Effects of technology and media on our generationEffects of technology and media on our generation
Effects of technology and media on our generation
 
Death of the Newspaper
Death of the NewspaperDeath of the Newspaper
Death of the Newspaper
 
Film 240 Media Consumption
Film 240 Media ConsumptionFilm 240 Media Consumption
Film 240 Media Consumption
 
The Influence of Social Media on our Ever-Evolving Society
The Influence of Social Media on our Ever-Evolving SocietyThe Influence of Social Media on our Ever-Evolving Society
The Influence of Social Media on our Ever-Evolving Society
 
Building multimedia files soc 4853 fannie escalante 2
Building multimedia files soc 4853 fannie escalante 2Building multimedia files soc 4853 fannie escalante 2
Building multimedia files soc 4853 fannie escalante 2
 

Destacado (12)

Synchronizing TV and Social Media - Alan Osetek
Synchronizing TV and Social Media - Alan OsetekSynchronizing TV and Social Media - Alan Osetek
Synchronizing TV and Social Media - Alan Osetek
 
La Social TV: caratteristiche ed evoluzione sul second screen
La Social TV: caratteristiche ed evoluzione sul second screenLa Social TV: caratteristiche ed evoluzione sul second screen
La Social TV: caratteristiche ed evoluzione sul second screen
 
Social TV
Social TVSocial TV
Social TV
 
Media convergence presenation
Media convergence presenationMedia convergence presenation
Media convergence presenation
 
Social TV: making TV a social & participative experience
Social TV: making TV a social & participative experienceSocial TV: making TV a social & participative experience
Social TV: making TV a social & participative experience
 
Social TV Presentation
Social TV PresentationSocial TV Presentation
Social TV Presentation
 
Smart TV content converged service & social media
Smart TV content converged service & social mediaSmart TV content converged service & social media
Smart TV content converged service & social media
 
Synergy video games
Synergy video gamesSynergy video games
Synergy video games
 
Social media on tv survey
Social media on tv surveySocial media on tv survey
Social media on tv survey
 
Media convergence video games
Media convergence video gamesMedia convergence video games
Media convergence video games
 
What is convergence culture
What is convergence cultureWhat is convergence culture
What is convergence culture
 
media convergence
media convergencemedia convergence
media convergence
 

Similar a Social Media and the future of television

Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Larry Jennings
 
ASNE/Gannett Minority Leadership Program @ UNITY
ASNE/Gannett Minority Leadership Program @ UNITYASNE/Gannett Minority Leadership Program @ UNITY
ASNE/Gannett Minority Leadership Program @ UNITY
Victor Hernandez
 
How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age
Ayelet Baron
 

Similar a Social Media and the future of television (20)

Temasek Polytechnic January 2009
Temasek Polytechnic January 2009Temasek Polytechnic January 2009
Temasek Polytechnic January 2009
 
Social Media & Prevention
Social Media & PreventionSocial Media & Prevention
Social Media & Prevention
 
Know Your Wikis From Your Blogs - CIPR West of England
Know Your Wikis From Your Blogs  - CIPR West of EnglandKnow Your Wikis From Your Blogs  - CIPR West of England
Know Your Wikis From Your Blogs - CIPR West of England
 
What is Social Media
What is Social MediaWhat is Social Media
What is Social Media
 
Trends in internet use - how public radio fits in
Trends in internet use - how public radio fits inTrends in internet use - how public radio fits in
Trends in internet use - how public radio fits in
 
introduction to social media for the film industry
introduction to social media for the film industryintroduction to social media for the film industry
introduction to social media for the film industry
 
DigiMarketing Seminar AsiaSoft
DigiMarketing Seminar AsiaSoftDigiMarketing Seminar AsiaSoft
DigiMarketing Seminar AsiaSoft
 
Using the web to promote positive activities for young people
Using the web to promote positive activities for young peopleUsing the web to promote positive activities for young people
Using the web to promote positive activities for young people
 
Using the web to promote positive activities for young people
Using the web to promote positive activities for young peopleUsing the web to promote positive activities for young people
Using the web to promote positive activities for young people
 
Social Media in Prevention - Oregon Prevention Conference
Social Media in Prevention - Oregon Prevention ConferenceSocial Media in Prevention - Oregon Prevention Conference
Social Media in Prevention - Oregon Prevention Conference
 
Changing the way we communicate
Changing the way we communicateChanging the way we communicate
Changing the way we communicate
 
Media Shmedia: Be your own Newsroom
Media Shmedia: Be your own NewsroomMedia Shmedia: Be your own Newsroom
Media Shmedia: Be your own Newsroom
 
The Role Of Digital Marketing
The Role Of Digital MarketingThe Role Of Digital Marketing
The Role Of Digital Marketing
 
2017 new media
2017 new media2017 new media
2017 new media
 
The New Information Ecology
The New Information EcologyThe New Information Ecology
The New Information Ecology
 
karlo boras - new technologies in hiv prevention
karlo boras - new technologies in hiv preventionkarlo boras - new technologies in hiv prevention
karlo boras - new technologies in hiv prevention
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
ASNE/Gannett Minority Leadership Program @ UNITY
ASNE/Gannett Minority Leadership Program @ UNITYASNE/Gannett Minority Leadership Program @ UNITY
ASNE/Gannett Minority Leadership Program @ UNITY
 
How collaboration technologies can change the world
How collaboration technologies can change the worldHow collaboration technologies can change the world
How collaboration technologies can change the world
 
How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age How Collaboration Can Change the World: Getting Networked in the Networking Age
How Collaboration Can Change the World: Getting Networked in the Networking Age
 

Último

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 

Último (20)

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 

Social Media and the future of television