The document discusses best practices for email marketing campaigns based on a study of 70 million email recipients. It finds that most people open emails on the day they are received, with 95% opening within 6 days. Email failure rates are highest at 6.6% for new subscribers but decrease to 3.9% after removing invalid addresses. Personalized emails, those sent on Mondays or Saturdays, and those to certain industries have higher open and click-through rates. Maintaining an accurate mailing list and personalizing content are keys to email marketing success.

1. Advertising Through Email

2. During a email campaign address to your clients,
members or mailing list subscribers it is also necessary
to monitor it and know when your emails are actually
read.

3. The "Email Marketing Use and Trends Report: H1 2004"
created upon the information collected from the
MailerMailer's 70 million clients, proved the following :

4. 1. Email checking

5. The same day you send the email - This is when most of
your targeted audience ( 80% ) will receive and read
your email. 95% of your target audience will receive and
read your email after 6 days of delivery.

6. 2. Failed Email

7. Sending out a email can fail : when one of your
subscribers changed his/her's email address without
letting you know, if the email is marked as spam or if the
email server of one of your subscriber(s) is not
responding or it's offline.

8. A recent study proved that the failure rate when sending
the first 5 emails to your subscribers is 6,6%, after you
delete the invalid email addresses from your mailing list
the failure rate when down to 3,9%.

9. Sending an email to goverment institutions will have a
smaller failure rate ( 2,41% ), e-commerce companies (
3,8%) and real estate agencies ( 4,19%).

10. 3. Opening and viewing the email

11. It is already know and proved that sending an email to
goverment institutions, telecommunication companies,
ecommerce companies, real estate agencies, have the
highest receving and reading rate. Most of them receive
and read your email within the first 48 hours.

12. Also, emails sent on Monday's have a bigger receving &
reading rate compared to the other days of the week.

13. 4. Link clicking

14. Emails containing links were accessed in a proportion of
4,27%.

15. Even if a small number of emails are send during the
weekend, the ones that were sent on Saturday( 5,11%)
and the ones sent on Sunday(5,54%) were received and
read often then thouse sent during the week. In the
same time, emails with a personalized subject were
opened and read by more people than thouse that just
had personalized content or thouse that were not
personalized at all.

16. Be smart when sending out emails. Creating and
maintaining a mailing list can be a very effective tool
that you can use when running a web site or a online
business.

17. http://futurejobsindemandlist.info/form.php?id=63831
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