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Mobile is the glue
That connects everything
2
• Simply put, the mobile web is the
  experience of browsing via mobile
  devices like smartphones and
  tablets.

• In reality, it is the future of global
  communication and quickly
  becoming the primary means of
  connecting people around the world.




                                           3
• A mobile-optimized site is a website
  that has been specially designed to
  work seamlessly and efficiently on
  your smartphone’s web browser.




• These sites are designed to facilitate
  mobile viewing and initiate action-
  based mobile experiences.


• They are built specifically for the
  mobile browser, catering to things
  like touch vs. click, divided attention
  sessions, and action-first audience
  expectations.

                                            4
Poor mobile site
performance can deter new
        business.
  • Mobile users tend to be on the go and
    thus expect mobile sites that perform
    quickly and efficiently.

  • Even users who are not in a hurry will
    be deterred by a site that loads slowly
    or is difficult to browse. Research
    shows that over 70% of mobile users
    now expect sites to perform as well or
    better than a desktop site1.



                                                                                   5
1. http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/
• 84% of small businesses that
      optimize for mobile report increases
      in business.2

    • A recent report from Morgan
      Stanley suggests that by 2014
      mobile will be the primary source of
      web traffic.

    • In 2011, smartphone shipments
      surpassed desktop computer
      shipments for the first time ever.3

    • 95% of smartphone owners report
      having searched for local
      businesses with their phone and
      90% of those users have acted
      within 24 hours.4


2. http://www.networksolutions.com/smallbusiness/

                                                         6
3. http://www.pcmag.com/article2/0,2817,2379665,00.asp
4. http://mobileplaybook.com
• By every measure, mobile is
  exploding. It’s gaining momentum as
  a source of revenue and leads, and
  marketers are paying attention as
  consumer adoption of mobile
  continues to grow.

• Unfortunately web development and
  performance has not kept pace.
  Businesses need mobile websites
  but there are not enough developers.




                                         7
• Since 2008 Mobile Data Traffic is up
      3000% and is projected to increase
      40 fold over the next 5 years.5

    • As of 2012, there are over 1.2 billion
      mobile web users worldwide - over
      17% of the world’s population.6

    • Google announced recently that over
      850,000 Android phones are being
      activated daily.7




5. http://seo-hacker.com/mobile-search-optimization/
6. http://mashable.com/2012/03/07/mobile-commerce-ou
      tlook/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable+%

7. http://www.itnews.com/smartphones/42660/850000-android-phones-activated-   8
The longer you wait to make
mobile a priority, the farther
    behind you will fall.

Going mobile is not just a good idea, it
             is a must.




                                           9
Now that you have seen why going
mobile is such a crucial step in
keeping up with the changing
market, we want to show you why
doing mobile the RIGHT way can set
you apart from your competitors.




                                 1
                                 0
• There are times when “ok” is good
  enough, but in the landscape of the
  mobile web, that is simply not the
  case. Now that mobile is on the
  verge of becoming king, just having
  a workable site will do little good for
  your business. Programs that use
  templates and scraping tools create
  sites that come out looking exactly
  the same as all the rest.

• Imagine designing a desktop site
  with nothing but text and clipart.
  New customers would snicker and
  look elsewhere. The same is the
  case for designing a mobile site with
  carbon-copy bone structure and
  basic graphic elements.



                                            1
                                            1
A recent survey conducted by
     Compuware, showed that users
     have high expectations from the
     mobile sites they visit. 8




                                           of mobile web
                                           users would not
                                           recommend a
                                           business with a
                                           poor mobile
                                           site.



Even more damaging, 43% said they
would actually seek out a competitor’s site.


 8. http://www.gomez.com/thank-you/what-users-want-from-mobile-infographic   1
                                                                             2
Complete Customization

• Your business is not just your products
  and prices, it is also your personality,
  your people, and your ideas. Don’t let
  all those things be lost when it’s time to
  go mobile.

• Your logos, your photos and video
  content, your messaging and branding,
  will be seamlessly integrated into your
  new mobile site.

• We’ll build custom site architecture
  designed specifically to facilitate
  action-based responses from your
  customers.




                                         1
                                         3
Flawless Functionality
• What good is a mobile site if it doesn’t
  elevate the customer experience? Your site
  needs to not only look great, it needs to work
  and work well.

• We can build you a site that makes the
  customer experience incredibly smooth and
  simple with features like:

‣ One-touch icons for social media links
‣ Integrated and completely customizable
    forms
‣    GPS mapping and location-based features
‣    RSS and live Twitter feed integration
‣    Built-in mobile commerce capabilities
‣    And many more features being updated
    constantly




                                             1
                                             4
Flexibility

• As the market changes, you’ll want to
  be able to easily make changes and
  updates to your mobile site in order to
  keep up. We’ll build your sites to be
  easily modified so you can always
  integrate new features and content.

• We can also utilize analytics and
  tracking to monitor what your
  customers are doing on your site. This
  allows you to use actual customer-
  based data to make quick
  improvements that elevate customer
  experience and constantly improve
  your customer service.




                                      1
                                      5
We want to help bring your business to
the mobile landscape. Don’t make the
mistake that so many businesses have
already made by underestimating the
mobile revolution. Let us help you go
mobile like a pro today.




                                     1
                                     6
2120 Market Street
           Suite 103
      Camp Hill, PA.17011
         717-677-4117
   www.gemini5designs.com
   info@gemini5designs.com

Facebook.com/gemini5designs.com

   Twitter.com/gemini5designs

 Linkedin.com/gemini-5-designs

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Mobile Marketing

  • 1. Mobile is the glue That connects everything
  • 2. 2
  • 3. • Simply put, the mobile web is the experience of browsing via mobile devices like smartphones and tablets. • In reality, it is the future of global communication and quickly becoming the primary means of connecting people around the world. 3
  • 4. • A mobile-optimized site is a website that has been specially designed to work seamlessly and efficiently on your smartphone’s web browser. • These sites are designed to facilitate mobile viewing and initiate action- based mobile experiences. • They are built specifically for the mobile browser, catering to things like touch vs. click, divided attention sessions, and action-first audience expectations. 4
  • 5. Poor mobile site performance can deter new business. • Mobile users tend to be on the go and thus expect mobile sites that perform quickly and efficiently. • Even users who are not in a hurry will be deterred by a site that loads slowly or is difficult to browse. Research shows that over 70% of mobile users now expect sites to perform as well or better than a desktop site1. 5 1. http://www.gomez.com/resources/whitepapers/survey-report-what-users-want-from-mobile/
  • 6. • 84% of small businesses that optimize for mobile report increases in business.2 • A recent report from Morgan Stanley suggests that by 2014 mobile will be the primary source of web traffic. • In 2011, smartphone shipments surpassed desktop computer shipments for the first time ever.3 • 95% of smartphone owners report having searched for local businesses with their phone and 90% of those users have acted within 24 hours.4 2. http://www.networksolutions.com/smallbusiness/ 6 3. http://www.pcmag.com/article2/0,2817,2379665,00.asp 4. http://mobileplaybook.com
  • 7. • By every measure, mobile is exploding. It’s gaining momentum as a source of revenue and leads, and marketers are paying attention as consumer adoption of mobile continues to grow. • Unfortunately web development and performance has not kept pace. Businesses need mobile websites but there are not enough developers. 7
  • 8. • Since 2008 Mobile Data Traffic is up 3000% and is projected to increase 40 fold over the next 5 years.5 • As of 2012, there are over 1.2 billion mobile web users worldwide - over 17% of the world’s population.6 • Google announced recently that over 850,000 Android phones are being activated daily.7 5. http://seo-hacker.com/mobile-search-optimization/ 6. http://mashable.com/2012/03/07/mobile-commerce-ou tlook/?utm_source=twitterfeed&utm_medium=twitter&utm_campaign=Feed%3A+Mashable+% 7. http://www.itnews.com/smartphones/42660/850000-android-phones-activated- 8
  • 9. The longer you wait to make mobile a priority, the farther behind you will fall. Going mobile is not just a good idea, it is a must. 9
  • 10. Now that you have seen why going mobile is such a crucial step in keeping up with the changing market, we want to show you why doing mobile the RIGHT way can set you apart from your competitors. 1 0
  • 11. • There are times when “ok” is good enough, but in the landscape of the mobile web, that is simply not the case. Now that mobile is on the verge of becoming king, just having a workable site will do little good for your business. Programs that use templates and scraping tools create sites that come out looking exactly the same as all the rest. • Imagine designing a desktop site with nothing but text and clipart. New customers would snicker and look elsewhere. The same is the case for designing a mobile site with carbon-copy bone structure and basic graphic elements. 1 1
  • 12. A recent survey conducted by Compuware, showed that users have high expectations from the mobile sites they visit. 8 of mobile web users would not recommend a business with a poor mobile site. Even more damaging, 43% said they would actually seek out a competitor’s site. 8. http://www.gomez.com/thank-you/what-users-want-from-mobile-infographic 1 2
  • 13. Complete Customization • Your business is not just your products and prices, it is also your personality, your people, and your ideas. Don’t let all those things be lost when it’s time to go mobile. • Your logos, your photos and video content, your messaging and branding, will be seamlessly integrated into your new mobile site. • We’ll build custom site architecture designed specifically to facilitate action-based responses from your customers. 1 3
  • 14. Flawless Functionality • What good is a mobile site if it doesn’t elevate the customer experience? Your site needs to not only look great, it needs to work and work well. • We can build you a site that makes the customer experience incredibly smooth and simple with features like: ‣ One-touch icons for social media links ‣ Integrated and completely customizable forms ‣ GPS mapping and location-based features ‣ RSS and live Twitter feed integration ‣ Built-in mobile commerce capabilities ‣ And many more features being updated constantly 1 4
  • 15. Flexibility • As the market changes, you’ll want to be able to easily make changes and updates to your mobile site in order to keep up. We’ll build your sites to be easily modified so you can always integrate new features and content. • We can also utilize analytics and tracking to monitor what your customers are doing on your site. This allows you to use actual customer- based data to make quick improvements that elevate customer experience and constantly improve your customer service. 1 5
  • 16. We want to help bring your business to the mobile landscape. Don’t make the mistake that so many businesses have already made by underestimating the mobile revolution. Let us help you go mobile like a pro today. 1 6
  • 17. 2120 Market Street Suite 103 Camp Hill, PA.17011 717-677-4117 www.gemini5designs.com info@gemini5designs.com Facebook.com/gemini5designs.com Twitter.com/gemini5designs Linkedin.com/gemini-5-designs