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Twitter in the Government
1. Twitter in the Government
Directorate General of Citizen Attention
Generalitat of Catalonia
Barcelona, 30th March 2010
This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a
derivative work, without any restriction providing that the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not
contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at
1 http://creativecommons.org/licenses/by/3.0/es/legalcode.ca.
2. What is Twitter?
Twitter is a social networking platform for publishing short
text messages (up to 140 characters) and communicating
with users via web browsers and mobile telephones.
The communication is open on the Internet and there are
social networks arising from the users that follow it.
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6. Structure of a tweet
Text + shortened link + #hashtag
Twitter Accounts of the Catalan Parliament http://ow.ly/1nfaU #ogov
Music in Creative Commons http://ow.ly/1qF9h #cc
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9. Elements: hashtag
The hashtag denotes the tweet’s topic and it must be short. It is
preferable to use those that already exist on Twitter
(check which are in use via Twitter’s search engine
http://search.twitter.com, for example, ‘administració’).
The hashtags are used to recover
information quickly. We can search
and filter content using the hashtags,
collaborate and share information.
They are also an indicator of the
most important topics currently on
Twitter.
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10. Retweets RT
Retweets are tweets from other people or organisations that are
published again. They encourage conversation. We can retweet in two
ways. The first is to use the initials RT and the tweets have a maximum
length of 125-130 characters (according to how many characters in the
profile name).
1. RT + @nameofretweetedprofile + text + shortened link + #hashtag
RT @Odilas The Global Information Technology Report 2009-2010
http://ow.ly/1r6CK #tech
2. Retweeting directly from Twitter and therefore this icon appears
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11. Network: followings and followers
The tweetsphere (network of people on Twitter) is made up of
the users that we follow (followings) and those who follow
them (followers). As a general rule, we also call those who
follow our profile ‘followers’.
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12. Managing the followings using lists
To manage this communication better, we need specific lists of
people or organisations that we should follow more closely because
their activity matches our profile well.
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14. Example of Twitter in the Government
http://twitter.com/emergenciescat
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15. Thank you!
Twitter in the Government
Directorate General of Citizen Attention
Generalitat de Catalunya
Barcelona, 30th March 2010
This work is subject to a Creative Commons Attribution 3.0 licence. It allows the reproduction, distribution, public communication and transformation to generate a
derivative work, without any restriction providing that the author is always cited (Generalitat de Catalunya. Departament de la Presidència) and this licence does not
contradict any specific licence that an image within this report might have and the rights of the image prevail. The complete licence can be consulted at
15 http://creativecommons.org/licenses/by/3.0/es/legalcode.ca.