iOS 7 For Marketers. A quick look at a few of the new API's and features in iOS 7 that could impact your marketing in a huge way

1. iOS7 For
Marketers and
Advertisers:
Why It Matters
Gene Keenan
Founder, Collective Factory
June 17, 2013 TCF
Monday, June 17, 13

2. TCF
APPLE STILL MATTERS
KEY STATS
• 6MM registered developers
• 1.5MM New developers in last year alone
• 50BB Apps downloaded
• Over 80% of all 2012 holiday online shopping done via
mobile was done on iOS
• 575MM accounts. Most with CC attached. More than
any other online store. (adding 500,000 a day)
• 93% of all iOS devices are on OS6 (37% for android).
iOS is still the most popular OS in the world
• iOS app sales are 4.6x greater than Android
APPLE STILL
WINNING
iOS App Sales: http://www.idigitaltimes.com/articles/17985/20130531/ios-app-sales-vs-android-apples-itunes.htm
iTunes Accounts: http://appleinsider.com/articles/13/06/14/apple-now-adding-500000-new-itunes-accounts-per-day
Holiday Sales: http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/benchmark-2012-black-friday.pdf
App numbers, developers, number downloaded: http://9to5mac.com/2013/06/10/tim-cook-talks-numbers-at-apples-wwdc-2013-keynote-407-retail-stores-1m-daily-visitors-6m-registered-devs-more/
Monday, June 17, 13

3. TCF
NEW DESIGN FOR IOS - ADAPT EXISTING APPS
WHAT:
• Apple has followed MS and utilized the Swiss
graphic design sensibility
• Icons and layout are flatter
• UI is completely redesigned
WHY IT MATTERS:
• Marketers need to examine existing user
experiences and interfaces and adopt them to the
new human interface guidelines developed by Apple
• HIG:
https://developer.apple.com/library/prerelease/ios/
documentation/UserExperience/Conceptual/
MobileHIG/index.html
iOS7iOS6
Monday, June 17, 13

4. TCF
MAPPING - IN-STORE MAPPING - SDK FOR APPS
DEFINITION:
• Apples mapping service
WHAT:
• Apple maps have received significant important
updates
• Map toolkit for 3rd party apps
• iBeacons + Inclinometer for more precise location
(micro-location) information like In-store, museums,
airports, etc.
WHY IT MATTERS:
• Marketers focused on travel sectors can now utilize
apple maps within their own native experiences
• iBeacon could potentially be used by store
owners to provide location mapping in-store
that is accurate within a few feet
Monday, June 17, 13

5. TCF
PASS BOOK - 2D CODE SCANNING
DEFINITION:
• Passbook is Apples tool kit for keeping track of
tickets, coupons, gift cards, etc.
WHAT:
• Apple has implemented a 2D code scanner into
Passbook
WHY IT MATTERS:
• 2D codes which have not taken off with consumers
may finally get some uptake (implementation is still
TBD).
• Apple may also be implementing a simple way to
obtain Passbook items like Coupons. This would be
very valuable to marketers. Think print+scanner
+share+utilize
http://techcrunch.com/2013/06/11/hidden-ios7-features/passbook-for-ios-7/
Monday, June 17, 13

6. TCF
PASS BOOK - SHARING
DEFINITION:
• Passbook is Apples tool kit for keeping track
of tickets, coupons, gift cards, etc.
WHAT:
• Apple has implemented sharing of Passbook
items via AirDrop
WHY IT MATTERS:
• Marketers can now incentivize users to share
coupons and gift cards, contact etc. with
their friends and family
Monday, June 17, 13

7. TCF
iTUNES RADIO - ADVERTISING OPPORTUNITIES
DEFINITION:
• ITUNES RADIO is Apples competitive offering
to the likes of Spotify and Pandora
WHAT:
• Apple will offer a free ad supported service
and a premium paid service
WHY IT MATTERS:
• Marketers will be able to purchase “radio
spots” within iTunes Radio environment
Monday, June 17, 13

8. TCF
iCLOUD and KEYCHAIN - ENHANCED SECURITY
DEFINITION:
• iCloud is Apples cloud service offering.
Keychain is Apples service for storing
passwords and credit card information
WHAT:
• Apple has increased security by making it
seamless across all of their devices. Users will
be able to transfer credentials between
devices automatically through easy login
WHY IT MATTERS:
• Makes it easier for customers to engage with
brands on a monetary level by eliminating
barriers to entry on a continuing basis
Monday, June 17, 13

9. TCF
GAMING - APPLE ADDING
DEFINITION:
• Gaming
WHAT:
• Apple already dominates in the gaming arena.
Now they have released game controller API’s.
Logitech and Moga intend to release game
controllers for iOS
WHY IT MATTERS:
• Think Apple TV + iOS + Game Controllers +
Advertising Opportunities in the living room
Monday, June 17, 13

10. TCF
AUTOMATIC APP UPDATING
DEFINITION:
• Apps have had to be manually updated by
users in the past
WHAT:
• Apple is now enabling automatic background
updates to applications (and the system) on
the phone
WHY IT MATTERS:
• Brands can now adopt a more agile process
to application development. Focus on
numerous smaller updates instead of large
updates knowing that updates are made
automatically
Monday, June 17, 13

11. TCF
iOS IN THE CAR
DEFINITION:
• Apple integration with automobiles
WHAT:
• Apple is now providing tool kits for
implementation of iOS with at least 12
automakers starting next year
WHY IT MATTERS:
• iOS in the car combined with “Apps Near Me”
will provide new and relevant ways for
consumers to discover brands while traveling
• Brands should assess the value of having
relevant in-car experiences
Monday, June 17, 13

12. TCFhttp://www.blogcdn.com/www.engadget.com/media/2013/06/airdrop4.png
AIR DROP - FILE SHARING
DEFINITION:
• Apples over the air file (OTA) sharing function
WHAT:
• Apple brings Air Drop to iOS
WHY IT MATTERS:
• This combined with Passbook will provide a
simple and seamless way to share
coupons, gift cards, etc. over the air with
those nearby
• In addition photos videos and other content
can be shared OTA
• Based on API it will also support 3rd party files
Monday, June 17, 13

13. TCF
APPS NEAR ME
DEFINITION:
• Apples app store based on location
WHAT:
• App discovery based on location/popularity
WHY IT MATTERS:
• Retailers need to reconsider sitting on the
sidelines in regards to native app experiences
• Apps Near Me combined with in-store location
experiences or the in-car implementations
could mean killer apps for many brands
Monday, June 17, 13

14. TCF
MULTI-TASKING
DEFINITION:
• Running multiple apps at the same time
WHAT:
• Apple brings true multi-tasking to applications
WHY IT MATTERS:
• Apps will now be able to run in the
background providing useful updates and
utility to users instead of being kept in stasis
• Certain verticals (travel for instance) need to
look at how this effects their current
application builds
http://macaficionados.files.wordpress.com/2013/06/ios-7-multitasking.png
Monday, June 17, 13

15. TCF
- 9%
http://cdn.cultofmac.com/wp-content/uploads/2013/06/iOS7level.gif
INCLINOMETER - LOCATION BY 3D SPACE
DEFINITION:
• 3D space tracking
WHAT:
• Apple brings three dimensional tracking to
iOS7. Track location based on altitude in
addition to XY coordinates
WHY IT MATTERS:
• The Inclinometer combined with iBeacons and
GPS may provide marketers ways provide
location specific information based on what
floor of a retail store they are in
Monday, June 17, 13

16. TCF
THANKS FOR
LOOKING
Contact me to discuss
your iOS 7 Strategy
This document is only a thought starter and not meant
to be an exhaustive examination of possibilities
Gene Keenan
Founder, Collective Factory
hello@thecollectivefactory.com
415.218.7369
FOR MORE:
http://www.slideshare.net/genekeenan1/presentations
Monday, June 17, 13