This document discusses the importance of branding for businesses and provides information about branding services offered by Sales and Marketing Solutions, LLC. It defines what a brand is and explains that a brand differentiates a company and makes marketing more effective and efficient. It encourages the reader to brand their business and provides tips on how to begin the branding process, including creating a mission and vision statement. The document then describes the branding services offered, such as logo design, promotional products, apparel, and presentations. It highlights the goal of meeting marketing needs and exceeding expectations.
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Are You Branded
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Notas del editor
Opening Intro…
We have all seen themWe may even have one… but do we really know what they are?What they do?How to create one?And how they can be used to grow our businesses?
A logo should generally be simple, unique, and should utilize no more than 2 colors.
Your brand includes, and is extended by your marketing efforts. Branding is directly related to the full experience your clients or potential, associates, workers, and competition view your business.
Your brand is the outward, visual, and emotional summation of your principles, values, goals and vision.Just like a familiar face, it creates a response… what feelings does this face evoke? What words come to mind?Your logo and name (the obvious brand markers) evoke a response that includes images, feelings, emotions, and memory.Day by day, Job by job, client by client, you create and support your brand to assure it evokes the response you want when seen by the public.Your reputation is the most essential element of your brand.
Without a brand, how would prospective clients and past clients tell you apart from the competition?Your brand allows them to quickly and easily target you (click) in a crowded marketplace.A GOOD brand, will also encourage them to select you either because your outward branding is appealing or because your market branding has been successful in making them aware of you, even if it is only subconsciously. Effective, efficient marketing.A well marketed brand saves you time and money on advertising down the road.There partial logo on the right is for a company that sells what? (click) Right- even without half the logo shown you knew. In addition, the logo itself had already elicited a response. If you like the Hut- then your mouth is watering and you can taste the grease on the pan pizza crust… you may even end up there for lunch today…You don’t need time or print area to tell a full story when your brand tells ½ to ¾ of it for you.
You won’t get where you want to be in a very timely manner if you don’t know where you’re going… A mission and vision statement that clearly definesWhat you doWho you areWho needs youAnd what makes you different Is a great start.You can go further into What you stand forYour ethicsValues, etc. to make an even better road map.Once you have the roadmap- your brand becomes the fuel.By the way- if you need help with that portion…
We can help you find your brand identity utilizing unique ideas to get you where you want to be.Your brand will be on-target with your message that speaks passionately about who you are while resonating with those in your target market.We will help you devise creative ways to deliver your brand to the market place through the use of campaigns, trade show, networking events, and promotional items and apparelWe always recommend specific campaigns where the results can be tracked to assure we are hitting the mark or making the needed adjustments so you can see the return on your investment.
Here are the specific areas of sales and service we offer to you and those you are kind enough to send our way
We use the creativity, passion, and knowledge of our industry to find ways to get you noticed-Then we provide the promotional supplies to assure you are remembered.
If you have any questions or want more information on how Generate can help you grow your brand and your business, just give me a call. We can provide you with a marketing questionnaire to show you where you are and to see if you have a clear idea of where you want to be. Our initial consultation is always free and from there we work within your budget.