1. CLIENT PROMOTION PROGRAMME
The sole intention of all our activities together is to drive enquiries to help grow your business and
raise awareness of your company in the industry.
There are a number of ways in which as a partnership we can do this:
1) Company Profile: create and maintain a comprehensive profile.
This is the main focus of client research and will often determine if enquiries are received
or not.
2) Product Profiles: Ensure ALL products are online and have the most up-to-date information
- remember to select 'featured products' to drive interested in your leading products
- remember that when you update a product it is viewed as 'new' by the database and
show up in 'latest products' again.
- companies with the most comprehensive product profiles receive more enquiries
3) Feature Company Status: All premium clients are listed as 'featured' throughout the
website and receive a rotating presence on the genericlicensing.com homepage with a
direct link to their online profile.
4) Newsletter: All clients receive at least one 'featured company' profile in our monthly
newsletter to all subscribers. The 3 featured products are highlighted and a link to your
company presentation.
5) LinkedIn: All clients receive a introductory promotion to all members of the LinkedIn
groups in which genericlicensing.com is present; covering more than 1000 industry execs.
6) Twitter: All clients receive a welcome announcement; seen by 350 followers and their
estimated 5,000 industry followers
7) Slideshare.net/Box.net: All premium client presentations are posted, with links sent via
Twitter and LinkedIn. All presentations contain links to your online company profile.
- number of visits are captured, available upon request
- Since Sep 2010, over 4000 views & downloads have been recorded
What can you do to contribute to your own success?
To make the most of your increased online presence with us we encourage you to promote your
company profile. Why?

2. Online client engagement is all about developing an awareness of your company and providing as
many opportunities for potential customers to connect with you.
– More profile visits means better google search ranking for your company
– Your company profile has all the key information for clients; increasing likely contact
– Registered users of genericlicensing.com will receive your product updates live (saving
everyone time and effort). Automatic promotion for you.
– Working with genericlicensing.com shows that you a forward thinking company
Some ideas to consider:
8) Announcement: Tell the industry about your new relationship with genericlicensing.com
(see sample press release)
- Send this to your prospective clients
- Add it as news on your website
- Post it on Twitter and LinkedIn if you have profiles (highly recommended!)
9) Website link: Add genericlicensing.com as an online marketing partner
- You may consider using “View our dossiers online”
- Feel free to use any of our logo's on as links on your website
10) Email link: If you do not have an update product list on your own website, we recommend
adding a link to your genericlicensing.com profile on your email footer.
- The best way to ensure ongoing promotion of your products every day
- Promote specific products in your footer message for high effectiveness
We are very excited about the opportunity to work with you and hope that together we can
connect with the global generic industry.
For more information on social media for generic pharma, please visit our sister website:
www.genericdrugmarketing.com