ad:tech Sydney 2012 Conference Actionable Insights Wednesday 14th March 2012 Track 1

1. Opening Remarks
Iain McDonald, Executive Creative
Director, Amnesia Razorfish
and ad:tech Chairman
@eunmac

2. Keynote Presentation
Chris Erb, VP Brand Marketing, EA SPORTS
“Collaborations In A Digital World”
@chriserb

3. Chris Erb, VP Brand Marketing, EA SPORTS
“Collaborations In A Digital World”
Actionable Insights;
1) Consumer value is critical in partnership and digital executions
2) Consumer content/experiences are king
3) Partner collaborations are powerful when executed together
@chriserb

4. “People As The Killer App; The
Momentum Of Ideas And Collective
Sentiment”
David Redhill, Partner, Chief Marketing
Officer, Deloitte
@dredhill

5. “How To Monetise, Measure And
Quantify Mobile “
Jason Pelegrino, Industry Director, Google ANZ
@pellers
Andrew Murrell, GM Channel, Marketing &
Communications
@commbank

6. “How To Monetise, Measure And
Quantify Mobile “
Actionable Insights;
2. How do you engage multiple devices to get a value exchange and more access?
3. How do you effectively prepare for mobile prospects?
4. What are the key metrics for measuring the success of a mobile campaign or
strategy?
5. What is the most effective way of reaching unwired media end-users?
@pellers @commbank

7. Keynote Presentation
Andy Lark, CMO and Online Officer
Commonwealth Bank of Australia
“MARKETING 2.0 - How The Lifestream And Technology
Are Transforming Business And Society - And What It
Means For Marketers”
@kiwilark

8. Andy Lark, CMO and Online Officer
Commonwealth Bank of Australia
“MARKETING 2.0 - How The Lifestream And
Technology Are Transforming Business And Society -
And What It Means For Marketers”
@kiwilark

9. “Unite And Compliment Your Platforms
To Divide And Conquer Your Market”
Michael Padden, Head of Telstra
Advertising Network, Telstra
@paddo

10. “Unite And Compliment Your Platforms
To Divide And Conquer Your Market”
Actionable Insights;
2. How can you effectively drive symbiosis between all of your platforms?
3. How can mobile devices support and enhance marketing strategy?
4. Understanding the tablet eco-system
5. How should you weight your mobile spend Vs traditional online spend?
@paddo

11. “Display Advertising: What’s Now,
What’s Next And Does It Still Work?”
Wout Van Damme, CEO, Funbox
Marc Barnett, General Manager Microsoft Media Network and
Advertising Exchange, nineMSN
Danny Bass, Chief Digital Officer, Group M
Roy de Souza, CEO, ZEDO Ad Solutions @roydesouza

12. “Display Advertising: What’s Now,
What’s Next And Does It Still Work?”
Actionable insights;
1) Every advertiser and agency should be playing with automated media
buying
2) Advertisers should be trying new formats and reaching beyond the
standard ad-format.
3) Utilise your own data to improve effectiveness of advertising

13. “What Are You Doing With All That
Digital Data? How to earn a seat at the
Revenue Table”
Will Scully-Power, Managing Director, Datarati Pty Ltd
@willscullypower
Siva Ganeshanandan, Director, Digital Marketing Suite, Adobe Systems,
APAC
Julian Peterson, Sales & Marketing Director APAC, dianomi
@JulianfPeterson

14. “What Are You Doing With All That Digital
Data? How to earn a seat at the Revenue Table”
Actionable Insights;
2.How to centralise your email, social, search, mobile, display and web data
into a centralised location
3.How to develop revenue driven marketing metrics
4.How to use the testing insights from your digital data to help drive your
marcomms strategy
5.How to use analytics as an predictive tool rather than a reactive tool
@willscullypower @JulianfPeterson