1. A S o c ial M e d ia E x p e rie n c e
Thomas Coleman
colemant@ pbworld.com
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Mobile Market
Why we are here
• 90% earning $30,000-$50,000 own cell The rise of the mobile
phones worker
• 91% of Americans have their mobile
device with them 24/7 (in 1998 it was
36%)
• 75% of people earning $30,000 or less
own cell phones
• Mobile advertising budgets forecasted
to increase from 0.5% in 2010 to over
4% in 2015
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Mobile Market
Why our projects need to be here
Social and mobile is not a fad. It is now. It will only grow. Projects can tap
into this source, but must be strategic, purposeful and willing to engage.
• Mobile phone users who accessed
social media or apps:
–In 1983, 0%
–In 2009, 24%
–In 2012, 56%
–By 2015, 79%
Apple 1983 iPhone prototype
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Mobile Market
Amazing Growth
• Apple shipped 46.9 million iPhones and • That’s nearly 12x more
iPads, versus 4 million Macs. mobile devices than PCs.
• Apple has sold 67 million iPads in the • It took Apple 24 years to
last 2 years. sell that many Macs.
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Mobile Market
Why should we adapt?
Transit Agency Systems
› Of 276, 45 provide some information on mobile devices.
› 15 offered their riders the real-time information
› Trend is not status quo
State DOTS
› 85+% on Twitter
› 65+% of State DOTs are on YouTube
› 75+% on Facebook
› 50+% participated on LinkedIn
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Mobile Market
Why should we adapt?
All major federal agencies on Twitter and YouTube
“ majority use the site to broadcast rather than to engage audiences in
conversation, except NASA and military branches.”
AMTRAK paid to get followers on Twitter, going from
8,000 to 22,000 in 2 months.
“ We wanted to get the word out there to our customers and potential
customers about how they could get the latest rail news and other company
information.”
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Mobile Market
Be your own project newsroom
Use the tools available
Current Social Media Sites Developed by Parsons Brinckerhoff
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Parsons Brinckerhoff & GeneXus
Collaboration
• GeneXus software allows PB to create a single
software program that generates the mobile application,
website, and backend applications
• Developing the project using GeneXus is much faster
than individual coding for iPhone, Android, BB and Web
separately
• Parsons Brinckerhoff staff trained and supported by
GeneXus
FASTER DEVELOPMENT
COST EFFECTIVE
WRITE ONCE, DEPLOY ANYWHERE
CUTTING-EDGE
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Parsons Brinckerhoff & Center for
Neighborhood Technology Collaboration
The H+T® Index, produces the following metrics
• Housing and Transportation Affordability
• Transportation Affordability
• Avg. HH VMT
• Ave. HH Greenhouse Gas Emissions
• Transit Connectivity Index
• Transit Access Index
• Employment Access Index
Available for use on PB Smartphone
Mobile App projects
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Parsons Brinckerhoff Project “OurSpace”
• Interactive communication capability to
enhance public Involvement
• Conceived by Tom Coleman with
Illinois Institute of
Technology/GeneXus
• Innovative application to Georgia
Transportation Investment Act
Concept to prototype in one Year
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Th an k yo u
Thomas Coleman
colemant@ pbworld.com
Notas del editor
By 2013, 34.9 percent of the U.S. population—roughly 1.19 billion people—will conduct business while on the go
Founded in 1978, CNT is a national leader in promoting more livable and sustainable urban communities
Let me …..by showing you an example, the Parsons Brinkerhoff application. Parsons Brinkerhoff is working with MAVEN, a group of civic organizations, to get public feedback on transportation projects in the greater Atlanta area. Since it is an application aimed at civic engagement, it needed to be available to everyone, on the web, and to all citizens, regardless of which smart phone they accessed it from. So, Parsons Brinkerhoff needed 4 platforms – iOS – both the iPhone and iPad, Android, and Blackberry. Parsons Brinkerhoff approached us in February, needing their application up and running by April. 2 months. 4 platforms in 2 months. How did we meet this need? With 1 Developer. Our 1 developer wrote the application once and deployed it to 4 platforms. He was able to create all of the code for the iPhone, android phone, blackberry and web, start to finish, in 2 months. That is the power of GeneXus. 4 Platforms, 2 months, 1 developer.
