Spatial Networking: Collaboration and Communication with People in Your Immediate Proximity In 2015, nearly half of the world’s adult population will be carrying a location-aware smartphone. Mobile apps like Facebook are already enhancing connections between those in our social graph. But what about communicating with people we don’t know? We often have something in common with those around us: neighbors in the suburbs, colleagues at a conference, villagers at the weekly market. What happens when we enable those people to connect with one another? The next revolution in communication will use proximity as the basis for collaboration: Spatial Networking. Startups and VC have already identified the opportunity: Qilroy, MessageParty, ChatSq, and LoKast are already in the market. Incumbents with scale are poised to enter the Spatial Networking space: Nokia Instant Communicator, Apple’s patent for iGroups, Google Latitude, and Foursquare. Who will realize critical mass first? I will discuss the future of Spatial Networking, the competitive landscape, the implications for privacy, the new business opportunities it will create, and our progress thus far at Yahoo! I will also consider the implications for networking based on user location: • Spatial Networking helps expose the things we cannot see in the physical world. How will geography-centered communication inform first impressions, biases, and stereotypes about the people around us? • Collaboration with those in our vicinity will create new efficiencies and help businesses reduce costs. Wait times for rides at Disneyland will smooth, traffic flows will self-correct, and travelers waiting for taxis at the airport will organize themselves based on shared destinations. • Today our social profiles on Facebook, LinkedIn, etc. define us. But anonymity will be a prerequisite for safely communicating with those in our vicinity. What are the implications for enabling anonymous communications with those around us? • Foursquare has mobilized young influencers, but Spatial networking will enable new audiences to organize and collaborate based on their location. What monetization opportunities will this create?

1. Spatial Networking Michael Metcalf Yahoo! Social + Local Product Management

2. + + What I’ll talk about…

3. Social Networking

4. 2009-2011 SF 2002-2006 DC 2000-2002 NYC 2007-2009 DC

5. NYC DC SF DC LON NYC NYC LA SD DC PHI NYC DC CHI SF 2000 2002 2004 2008 2010 2006

6. Social Networks unify contacts across a wide range of time and space

7. 700 600 500 400 300 200 100 2005 2010 2015 Global Annual Device Sales Smartphones Laptops Desktops millions Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates

8. 700 600 500 400 300 200 100 2005 2010 2015 Global Annual Device Sales Smartphones Laptops Desktops Tablets millions Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates

9. Sensors + Location

10. + + Spatial Annotations

11. Spatial Annotations: User-generated content created in real time about your current location

12. Asynchronous Spatial Annotations View.io Message Party Vidcinity

13. I workhere 9-5pm I plantedthistree in 1998 for my son There’s a roof garden here. Take elevator to 12th floor. Not many people know realize this, but this was the site of the wedding… Video of the performance artistMerlyndwhopulled off a remarkable stunt on this bridge… Here’s a live clip I recorded at the TV on the Radio concert here last week… Grabthar

14. 700 600 500 400 300 200 100 2005 2010 2015 Global Annual Device Sales Smartphones Laptops Tablets Desktops millions Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates

15. 700 Explore & Act 600 500 400 Research 300 Consume 200 Research 100 millions 2005 2010 2015 Smartphone Behavior: Explore & Act

16. 50% Percent of Global Adult Population Who Own a Smartphone 47% 40% 40% 32% 30% 21% 20% 15% 10% 2011 2012 2013 2014 2015 Adults over age 15, assuming that smartphones are replaced every 2-2.5 years Sources: IDF, Gartner, McKinsey, Yahoo! Research

17. I workhere 9-5pm I plantedthistree in 1998 for my son There’s a roof garden here. Take elevator to 12th floor. Not many people know realize this, but this was the site of the wedding… Video of the performance artistMerlyndwhopulled off a remarkable stunt on this bridge… Here’s a live clip I recorded at the TV on the Radio concert here last week… Grabthar

18. Grabthar

19. synchronous Spatial CommUnications

20. Location-Based Group Chat Place Based Networks Spontaneous Groups Real life Instant Social Networking Ambient real-time communication Implicit Proximity-Based Social Network Disposable social network Spontaneous Location-Based Networks Ad Hoc, Vicinity-Based Communication Proximity-Based Peer-to-Peer Connections Instant Social Networking

21. Location-Based Group Chat Place Based Networks Chat with People Nearby Real life Instant social networking Ambient real-time communication Spatial Networking Implicit Proximity-Based Social Network Disposable social network Spontaneous Location-Based Networks Ad hoc, vicinity-based communication Proximity-Based Peer-to-Peer Connections Instant Social Networking

22. Spatial Networking is real-time communication, collaboration, and media sharing with strangers and friends in your immediate proximity.

23. Practice time!

26. You should talk.

27. A Brief History of Spatial Networking

28. vermininc

29. A Brief History of Spatial Networking Casual Carpools Apple iGroups Patent Meetro I Saw You missed connections Since the invention of paper 2010 2005 1990 2000 2010 2010 1970 1980 1970 1998 LoveGety Nokia Instant Community

30. Spatial Networking TOday

31. 1990 2000 2011 2020 1980

32. Spatial Networking | Messaging

33. Spatial Networking | Dating

34. Spatial Networking Photo & Media Sharing Color LoKast LiveShare

35. Spatial Networking | Q&A Ask Around

36. Spatial Networking | Games

37. Spatial Networking | Introductions

38. Spatial Networking | International

39. prasenberg

40. Weeels Taxi Sharing!

41. Challenge 1: Critical Mass

42. NYC DC SF DC LON NYC NYC LA SD DC PHI NYC DC CHI SF 2000 2002 2004 2008 2010 2006 Now

43. SF 2000 2002 2004 2008 2010 2006 Now

44. VS

48. Spatial Networking + Interest Graph

49. Challenge 2: Platforms

52. 1.2 billion 400 million 200 million iOS RIM Android Microsoft Estimated Smartphone Share in 2015* *Estimates based on Gartner data 4.2011, assuming 2.5 year life span of smartphone

53. Developers See the Bigger Picture 1.2 billion 2 billion customers by 2015 400 million 200 million *comScore, December 2010

55. Challenge 3: Monetization

56. rickyromero

57. Smooth Wait Times at Rides = Increased Capacity

58. aaronknox

60. $ $ $

62. pyhooya

63. 21andinvincible

64. Challenge 4: Privacy

68. If We get it right…Data explosion

69. fensterbme

71. Local

72. Eitherwalkingsf

76. Where the Ladies At

77. The Future

78. In 2015… 47%

79. albanyassociates

80. Contact Twitter  @geocalf Yahoo! metcalf@yahoo-inc.com LinkedIn linkedin.com/in/michaellmetcalf