1. By GeorgiaMcLaughlin
Question2)
How effective is the combination of your main productand ancillary texts?
To accompany my final music video I produced two ancillaries. The first was a six sided CD
digipak and the second was an advert that would appear on the back of a music magazine to
promote the artists new album. There is a continuous theme throughout all 3 products
making them all fit together and complement each other through the use of image
manipulation and the continuing narrative. I tried to tie together the 3 pieces by creating a
synergy. A synergy is the interconnected marketing and distribution of related media
products across a range of platforms and sectors. This made it so my product was
identifiable and all three pieces of work would link together despite all being different and
assessable in different ways (i.e. the music video is viewed online and on TV and the advert
is viewed in magazines whereas the Digipack is seen in stores.
Before constructing my Digipack I put lots of time and effort into market research to see
what some traditional and/or popular styles were in both the indie genre and among other
genres. I did this by analysing real media products such as CD digipacks, magazine adverts
and music videos. I also tried to identify the link between the three and applied this to my
media products.
The layout of my magazine advert was based around the kings of Leon ‘Only by the night’
Poster. I used one main image that was also featured on the album on continue the use of
synergy. Also like the kings of Leon advert I have a black banner across the top with the
artists name and another along the bottom with the release details. However, unlike the
Kings of Leon advert I kept everything to the consistent colour palette matching the house
style whereas the ‘Only by the night’ poster adds blue and red to its green, white and black

2. By GeorgiaMcLaughlin
palette. I also added social media links and reviews in an attempt to appeal to a younger
audience and gain attention and attract new listeners/fans.
The Digipack that I created relates the Arctic Monkey’s ‘Whatever People Say I Am, That's
what I'mnot’ in terms of image and the uniformity of the house style. However it is clear
the Arctic Monkeys album has an older target audience due to the content (i.e. Cigarettes as
oppose to the rose on my CD). Although both digipacks feature continuous use of black and
white and a male on the cover looking unassumingly away from the camera; the man on the
cover of the Arctic Monkeys album is not a member of the band however the boy on the
cover of my album is intended to be the artist.
My music video complements both ancillary 1 and 2 in terms of style and genre as I
continued the use of black and white making it the artist’s signature as well as tying
everything together. I also took photographs in many of the filming locations in order to
continue the narrative through the ancillaries by using shots from famous locations around
Manchester; giving the band a background allowing the audience to relate as well as adding
to the iconography. Many of the other shots used were thought and emotion provoking
allowing the audience once again to make their own assumptions.
A bar code was placed on the back of the Digi pack and social media links were put on the
poster to provide relevant information and to make it look as real as possible. I knew to do
this as I closely studied other products in market research to give them as good a likeness as
I could.
In conclusion, I believe I kept a consistent theme in terms of linking the Digi pack and
magazine advert to the video as I maintained the house style throughout and constantly
looked back to make sure it all flowed. I re-used some images and took several pictures in
the same location in order to link them together on my three pieces of work with the
intended impact of making a connection in the viewer mind as they see a recognisable
image, location or character in the same way the logo would.