1. Social Storytelling

2. Storytelling Needed In Competitive Media Environments Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/ 2

3. Precursor 1: Understand Audience Needs 3

4. Precursor 2:Information Presented Is Useful Image by dipfan: http://www.flickr.com/photos/dipfan/2739996214/sizes/z/ 4

5. Precursor 3Call to Action Presented Tastefully 5

6. Many Ways to Tell StoriesAnd arts organizations are some of the best 6

7. Social Storytelling Form 1:Personal Views/Shared Experience 7

8. Social Storytelling Form 2: Third Person Storytelling 8

9. Social Storytelling Form 3: Journalistic Approach 9

10. Social Storytelling Form 4: Metaphors 10

11. Exercise: What’s the Best Way for Ust to Tell Stories Online? 11

12. 47% of All Americans Get News On Their Phone 12

13. If Social Disrupted the 30 Second Spot  Then Mobile Will Restore Brevity 13

14. Mobile Reduces Length & Input 14

15. Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps) Mobile friendly web site Short video Photos Microblogs Short form blogs (Tumblr, Posterous) 15

16. Exercise: How Can We Tell Stories In Short Form? 16

17. Questions?