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Social Media Strategies for NPOs

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Geoff Livingston
Geoff Livingston
Tecnología
1 de 24
Social Media Strategy for NPOs Based on Geoff Livingston’s forthcoming book, Welcome to the Fifth Estate 1 (c) 2010 Zoetica, LLC. http://zoeticamedia.com
Strategies Achieve Goals 2 (c) Zoetica, LLC. http://zoeticamedia.com
Marketing and Fundraising Requires Differentiation (c) Zoetica, LLC. http://zoeticamedia.com 3
What Differentiates Social Entrepreneurs Commitment to change the world Unique entrepreneurial vision on how to affect the change Solution carves a unique niche Financially sustainable while delivering actual social change (c) Zoetica, LLC. http://zoeticamedia.com 4
AshokaChangemakers Experience (c) Zoetica, LLC. http://zoeticamedia.com 5
Exercise: How Are You Different? 6
Woolly Separates Itself in DC (c) Zoetica, LLC. http://zoeticamedia.com 7
Strategy 1: Participation w/ People 8 (c) Zoetica, LLC. http://zoeticamedia.com
The End of Siloed Approaches 9 (c) Zoetica, LLC. http://zoeticamedia.com
Direct Interaction & Engagement 10 (c) Zoetica, LLC. http://zoeticamedia.com
Strategy 2: Use Content to Serve 11 (c) Zoetica, LLC. http://zoeticamedia.com
Social Media Inform/Engage Stakeholders 12 (c) Zoetica, LLC. http://zoeticamedia.com
Use Social Networks to Bring Them Home 13 (c) Zoetica, LLC. http://zoeticamedia.com
Strategy 3: Engage Influencers 14 (c) Zoetica, LLC. http://zoeticamedia.com
Engaging On Their Terms 15 (c) Zoetica, LLC. http://zoeticamedia.com
Embrace Free Agents 16 (c) Zoetica, LLC. http://zoeticamedia.com
Strategy 4: Empowerment 17 (c) Zoetica, LLC. http://zoeticamedia.com
Empowerment and Crowdsourcing 18 (c) Zoetica, LLC. http://zoeticamedia.com
Crowdsourcing Can Be Fun, But Requires Work 19 (c) Zoetica, LLC. http://zoeticamedia.com
Tactical Engagement: It’s the People! 20 (c) Zoetica, LLC. http://zoeticamedia.com
Exercise: What Strategy Will Deliver the Right Results? 21
Measure and Adapt 22 (c) Zoetica, LLC. http://zoeticamedia.com
Prepare for Fluid Movement Over Time 23 (c) Zoetica, LLC. http://zoeticamedia.com
Questions? February 15, 2011 Social Media, a Duel Edged Sword 24

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Social Media Strategies for NPOs

Notas del editor

  1. How do investors make smart choices without data or measuring tools? Answer: They can't. So the Acumen Fund, led by CEO Jacqueline Novogratz, is launching Pulse, its portfolio data management system for donors and philanthropic investors. Developed with Google engineers' pro bono support, Pulse standardizes social and financial metrics, allowing donors to compare the impact of different projects they support -- say, the $1 million for mosquito nets versus the $1 million for a clean-water project. "If what we are doing is a real innovation in philanthropy and development assistance, then we should have evidence," CIO Brian Trelstad explained in the MIT journal Innovations. The second phase of Pulse, launching in July 2009, will pool data across institutions, allowing an unprecedented level of comparison.
  2. Lessons from Bill McKinnon articles
  3. MOMA Example