Where did we go looking for info? Trade and consumer/daily news Secondary research from travel industries, tourism boards, etc. Air NZ documents and Web sites Conducted lifestyle/lifestage research into macrotrends, emotional drivers and behavioral markers of Boomers, GLBT and other key audiences Several travel agents in LA (including some who wouldn’t talk!) Iconoculture Travel Analyst Kate Muhl Debbie Iannaci, Amadeus North America Jose Lima, head of City of Bal Harbour, Fla. Tourism (formerly head of gay tourism programs for Miami CVB), Tom Roth, president of Community Marketing Inc. (a gay and lesbian travel specialty marketing firm that does the annual LGBT Travel Survey) Tim Brown, member of New Zealand national football team (the All Whites) and midfielder for Wellington Phoenix FC in the A-League (former CRT/t employee)
Capes and quals. Live Earth CT Health Foundation Ford Network Solutions United Way ChildFund International Environmental Defense Fund Consumer Electronics Association Goodwill SeaWorld Save Darfur Philanthropy 2.0 Project Charles Schwab
Discussion of Word of Mouth
Crisis comms principles. Fighting hearsay, backlash in situations. Dr. Joe Bresee of the CDC Influenza Division
Discussion H1N1, how orgs are using it for prevention, & immunization in general
Local and physical meetups Cali and Colorado efforts
Think Liquid! Social media properties change over time AOL Friendster MySpace Blogs Current hot “shiny” properties Twitter Facebook iPhone applications Properties here to stay: YouTube Facebook LinkedIn Twitter?