Pegasus Business Quiz Prelims Conducted as a part of inter-collegiate management fest "ComArena 7.0" organised by Dept. of Commerce, St.Thomas College, Pala.

1. ComArena
St.Thomas
College, Pala
PEGASUS
Business Quiz
Preliminary Round

2. RULES
• 25 questions.
• Questions 1,5,15,20 and 25 are * marked.
• No negative marks.

3. 1*
The name of this company was created by the branding
consultancy Wolff Olins in 1997. The name is composed of a Latin
word meaning “day”, and the Greek word meaning “world”, and
is meant to reference the company giving pleasure every day,
everywhere. Identify the company?

5. 2
Identify.

7. 3
-----------is an alumnus of Indian Institute of Management
Calcutta. Although he originally wanted to be a historian,
initially chose a career in finance because he couldn't afford the
former. He worked for 14 years in the financial services industry,
in companies such as Standard Chartered, DBS Bank and IDBI
Federal Life Insurance. Now he is very famous in an entirely
different field. Identify him.

8. Amish Tripathi

9. 4
Identify.

11. 5*
Identify.

13. 6
“Um, drunk at a mates 21st, I tripped ofer [sic] and
landed lip first (with front teeth coming a very close
second) on a set of steps. I had a hole about 1cm long
right through my bottom lip. And sorry about the focus,
it was a ------------.”
Significance?

14. First ever use of the word
“Selfie”

15. 7
In association with which automobile manufacturer,
Blackberry markets this special edition mobile
phones?

17. 8
Name the famous enterprise from
this group.

19. 9
This Hollywood actor is a co-founder of the venture capital
fund
A-Grade
Investments
and
Katalyst
Media.
Recently, Lenovo announced that it has hired him as product
engineer.
Identify him.

20. Ashton Kutcher

21. 10*
You're a whole new generation
You're dancin' through the day
You're grabbing' for the magic on the run
You're a whole new generation
You're loving' what you do
Put a __x__ in the motion
The choice is up to you, heeey
You're the __x__ generation
Guzzle down and
Taste the thrill of the day
And feel the __x__ way
Taste the thrill of the day
And feel the __x__ way
You're a whole new generation
You're a whole new generation
You're a whole new generation

22. Pepsi Generation Ad.

23. 11
Name of this currency literally means "golden”. It is
subdivided into 100 groszy (singular: grosz, alternative
plural forms: grosze; groszy).
The currency sign is zł.
Name the currency and the country.

24. Zloty, Poland

25. 12
He (born February 28, 1953) is an American economist, Professor
of Economics and International Affairs at the Woodrow Wilson
School of Public and International Affairs at Princeton University,
Centenary Professor at the London School of Economics, and
an op-ed columnist for The New York Times. In 2008, he won
the Nobel Memorial Prize in Economic Sciences for his
contributions to New Trade Theory and New Economic
Geography.
He is known in academia for his work on international
economics (including trade theory, economic geography, and
international finance), liquidity traps, and currency crises. He is
ranked among the most influential academic thinkers in the US.
Identify the person.

26. Paul Krugman

27. 13
It was founded in Mumbai in 1893 by journalist and freedom
fighter, Kasinathuni Nageswara Rao. He popularized it by
distributing it free-of-cost at music concerts.
Nature’s Essence Symbol

29. 14

31. 15*
_______ is a cognitive bias in which one's judgments of a person’s
character can be influenced by one's overall impression of him or
her. It can also be explained as generalization from the
perception of one outstanding personality trait to an overly
favourable evaluation of the whole personality.
This is a term used in marketing to explain the bias shown by
customers towards certain products because of a favourable
experience with other products made by the same manufacturer
or maker.
Identify the term.

32. Halo Effect

33. 16
Fakhruddin T, an Indian business man acquired Worli Chemical
Works in 1959. In early 1973’s it was incorporated as a Private
Ltd by his son in a different name as we know it today. The name
was inspired from the Company’s motto ‘hard work’. Founder
then added letter ‘t’ to the name to make it sound German, thus
creating an image of a MNC.
Identify the Company.

35. 17
Monster loyalty is a book, written by Jackie Hubie, that details
the strategies adopted by a famous celebrity to maintain fan
following.
Name the celebrity.

36. Lady Gaga

37. 18
“Simon Personal Communicator” is
often considered as the first smart
phone to be made. Name the company
designed and engineered this handheld,
touch screen cellular phone.

39. 19
Name the famous brand marketed by this enterprise.

41. 20
_____________ is the registered trademark for an alkalialuminosilicate sheet toughened glass manufactured by U.S.
glassmaker Corning Inc. Engineered for a combination of
thinness, lightness, and damage-resistance, it is used primarily as
the cover glass for portable electronic devices including mobile
phones, portable media players, laptop computer displays, and
some television screens. It is manufactured through immersion
in a molten alkaline salt bath using ion exchange to produce
compressive residual stress at the surface. This prevents cracks
from propagating - for a crack to start, it will first have to
overcome this compressive stress.
Name this trademarked glass of Corning Inc.

42. Gorilla Glass

43. 21
Identify the person in the video.

44. Pranav Mistry

45. 22

46. Varun Agarwal

47. 23
What was founded by these two personalities?

48. NIIT

49. 24
Identify the Campaign.

51. 25*