Web and Social Media at American Art

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Georgina Goodlander

How The Art of Video Games exhibition completely changed our approach to online outreach.

Redes sociales Educación Entretenimiento y humor

Web and Social Media
at the
Smithsonian American Art Museum
Georgina Goodlander
Deputy Chief, Media and Technology

November, 2013

Smithsonian American Art Museum
The Smithsonian American Art Museum is dedicated to collecting, understanding, and enjoying American art. The
Museum celebrates the extraordinary creativity of artists whose works reflect the American experience and global
connections.
americanart.si.edu | facebook.com/americanart | twitter.com/americanart | flickr.com/americanartmuseum
youtube.com/americanartmuseum | pinterest.com/americanartpin | americanartluce.tumblr.com

Luce Foundation Center
americanart.si.edu/luce
facebook.com/americanartluce
americanartluce.tumblr.com

Interpretive kiosks
americanart.si.edu/luce

Ghosts of a Chance
www.ghostsofachance.com
www.museumsandtheweb.com/mw2009/papers/goodlander/
An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by
participants’ ideas or actions.” – Wikipedia

tinyurl.com/goac-explained

PHEON

[the game that no-one played]

Evaluation reports:
www.tinyurl.com/pheonfacebook
www.tinyurl.com/pheonmuseum

The Art of Video Games
americanart.si.edu/taovg

How we approach development,
when we start talking about an exhibition,
how we talk about it, what we talk about,
& who manages it.

Behind-the-scenes photos

americanart.si.edu/visit/social_media/

Behind-the-scenes videos

americanart.si.edu/visit/social_media/

Podcasts & interviews with curators and artists

americanart.si.edu/visit/social_media/

Digital installations

americanart.si.edu/visit/social_media/

Live tweeting

americanart.si.edu/visit/social_media/

Memes

americanart.si.edu/visit/social_media/

Thank you!
Georgina
Goodlander
|
goodlanderg@si.edu

@bathlander
|
countedshadows.com

slideshare.net/georginab

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Web and Social Media at American Art

1. Web and Social Media at the Smithsonian American Art Museum Georgina Goodlander Deputy Chief, Media and Technology November, 2013

2. First, some background

3. Smithsonian American Art Museum The Smithsonian American Art Museum is dedicated to collecting, understanding, and enjoying American art. The Museum celebrates the extraordinary creativity of artists whose works reflect the American experience and global connections. americanart.si.edu | facebook.com/americanart | twitter.com/americanart | flickr.com/americanartmuseum youtube.com/americanartmuseum | pinterest.com/americanartpin | americanartluce.tumblr.com

4. Luce Foundation Center americanart.si.edu/luce facebook.com/americanartluce americanartluce.tumblr.com

5. Interpretive kiosks americanart.si.edu/luce

6. Ghosts of a Chance www.ghostsofachance.com www.museumsandtheweb.com/mw2009/papers/goodlander/ An ARG is “an interactive narrative that uses the real world as a platform to tell a story that may be affected by participants’ ideas or actions.” – Wikipedia tinyurl.com/goac-explained

7. PHEON [the game that no-one played] Evaluation reports: www.tinyurl.com/pheonfacebook www.tinyurl.com/pheonmuseum

8. The Art of Video Games americanart.si.edu/taovg

9. It changed EVERYTHING

10. How we approach development, when we start talking about an exhibition, how we talk about it, what we talk about, & who manages it.

11. So, what are we doing now? (a sampling)

12. Behind-the-scenes photos americanart.si.edu/visit/social_media/

13. Behind-the-scenes videos americanart.si.edu/visit/social_media/

14. Podcasts & interviews with curators and artists americanart.si.edu/visit/social_media/

15. Digital installations americanart.si.edu/visit/social_media/

16. Live tweeting americanart.si.edu/visit/social_media/

17. Wikipedia editathons

18. Hackathons