An overview of MobileAppDepot. Who, Why, What and How of MobileAppDepot. The new Online Marketplace for mobile applications for all mobile devices.

1. 1st Stop for Mobile Apps
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
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2. What is the MobileAppDepot ?
is the online marketplace
for developers & end users
to try, vote and buy
new & innovaAve
mobile applicaAons
for all mobile devices.
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

3. Why the MobileAppDepot.com ?
Size of the mobile phone users market
• There are 3.8 billion mobile phones globally. There are more mobile phones then PCs.
– GSM AssociaAon, Sept 2008
• Asia Pacific region alone has over 1.6 billion mobile phone users.
Or 43% of the total global mobile phone users. – GSM AssociaAon, Sept 2008
• The total addressable market in Malaysia is over 23 million mobile phone users.
• By 2010, more people will access the Internet from the mobile phone then from any
other device.
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

4. Why the MobileAppDepot.com ?
Note: Apple shipped 6.9 million iPhones in Q3 2008
Apple ranked seventh in worldwide mobile phone shipments, just behind RIM
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

5. Why the MobileAppDepot.com ?
Size of So^ware ApplicaAons market
• So^ware applicaAons market is a USD 380 billion global industry and fastest growing
at 10% on a compound annual basis. – Digital Planet 2008, WITSA, May 2008
• So^ware applicaAons has only just began on the mobile phone.
And demand is HUGE.
• Case in point: In Sept 2008, Apple’s App Store had 3,000 apps with 100,000,000
downloads. The App Store was open just 60 days earlier in July 2008 and is available
in 62 countries. – Apple Inc., Sept 2008
• Apple App Store generated USD 30 million in revenues in first 30 days of opening.
• Dec 2008, 5 months old, Apple App Store has 10,000 apps & 300,000,000 downloads
with forecast USD 180 million in revenues.
• By April 2009, Apple App Store has done 1 BILLION downloads !!
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

6. Mobile phones are the new compuAng plaform
The mobile pla-orm will replace the PC as the primary compu6ng pla-orm.
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

7. How is MobileAppDepot different ?
• MobileAppDepot is not just another catalog of apps and mobile content.
• MobileAppDepot is not another App Store.
• MobileAppDepot is an Online marketplace.
• MobileAppDepot is different & innovaAve as it allows developers & end users to
shape the apps that they wish to see come up and be the next killer mobile app.
• MobileAppDepot leverages on the power of the peer (social) network and
crowdsourcing using Vote Me App! to gain mind, market, pocket & heart share!!
• MobileAppDepot uses state‐of‐the‐art device configura6on manager to tag apps
onto its database. This allows easier searches & discovery of apps.
• MobileAppDepot uses advance profiling engine for apps to be recommended base
on context, Ame & locaAon.
• MobileAppDepot can interoperate with Network Services available from mobile
operators including Billing, Presence, Messaging & LocaAon.
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

8. Vote Me App! on MobileAppDepot provides the
opportunity for developers to upload their latest
innovaAve mobile apps for the community of users to
download, test & vote the apps up or down.
The top chosen app wins a prize & bragging rights! :‐)
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

9. Developers can also upload their ready
applicaAons for immediate sales online.
There is no charge to upload & developers
set their own prices. Developers keep 70% of
the sales collected.
We want developers to make lots of money
with MobileAppDepot.com!!
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

10. MobileAppDepot.com will implement online
markeAng campaigns to promote the
developer apps, sell apps, do payment
semlement, offer mulAple distribuAon
methods and complete order fulfillment for
registered developers.
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

11. Target market, Target customers
• Target end consumer:
– Anyone more than 10 years old.
– With a mobile device (phone, smartphone, PDA, netbook).
– Male / Female.
– Anywhere in the World.
• MobileAppDepot will have naAve Chinese language (Mandarin) apps.
• Target Chinese speaking communiAes (China, HK, Taiwan; etc) & markets.
• MobileAppDepot will also target mobile operators especially MNO & MVNO who
wants to offer mobile apps to their retail end users or enterprise customers.
• MobileAppDepot can customise & create white label app store for mobile operator,
media companies & even mobile phone distributors.
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

12. Support for major plaforms and OS
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

13. Categories of ApplicaAons
• Business & Office • ProducAvity tools
• Comics / Manga • Ringtones
• EducaAon & Reference • Shopping
• Events • Social Networks
• Finance & Money • Themes: backgrounds, icons, animaAons
• Games: adverGames • Travel: hotel
• Home & Hobbies
• TV
• Movies & Video
• UAliAes: weather, anA‐virus, etc etc
• Music
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

14. InvitaAon is open to content & mobile applicaAon developers
t o c r e a t e m o b i l e M u s i c A p p s w i t h m u s i c p i e c e s
f r o m M a l a y s i a n a n d I n d o n e s i a n I n d i e b a n d s .
Revenue Share Karaoke
with developer Games
MUSIC APP
MulAple distribuAon Music + mobile app =
channels limited only by
imagination and creativity
Sky Music Music Mash
Up
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.

15. For further details contact:
Gerard K M Lim
+60.12.218.2300
gerard@MobileAppDepot.com
MobileAppDepot.com Sdn Bhd
No. 61‐9, Jalan SS2/75, Wisma GENME,
47300 Petaling Jaya, Selangor Darul Ehsan, Malaysia
© 2008‐2009 MobileAppDepot.com Sdn Bhd. All rights reserved.
All ideas & materials presented in this document are the intellectual properAes of MobileAppDepot.com Sdn. Bhd.
Unauthorised use and/or reproducAon of part or parts of this document, either electronic or otherwise, is strictly prohibited.