The document discusses finding the right balance of risk and reward when using social media for business purposes. It identifies key risks like loss of control, confidential information leakage, compliance issues, and productivity loss. It also stresses the importance of measuring results and having best practices like guidelines, governance policies, education, and risk management processes in place. The social media maturity cycle and tools that can be used to achieve business objectives are also covered.

1. Find the Risk vs. Reward Balance in Social Media

4. Social marketing maturity cycle “ Most” major Companies are around here – or are trying to be… Communication Communication Expertise Engagement Community Communication Expertise Engagement Community Co-Creation Service Support Communication Expertise Engagement Community Service Support Sales Advocacy Communication Expertise Engagement Community Service Support Sales Advocacy Social CRM Self-service Micro blogging Social Brand Pages Yahoo! Answers Community Participation Corporate Blogging Tools & Information Sponsored Communities Corporate Responsibility Sponsored Conversations Crowd Sourced Innovation Social Q&As Customer Assistance Service as Marketing Social Lead Generation Sales or Employee Advocacy Content Distribution Adaptive Selling Social Commerce Integrated Support Customer-based distribution Community/problem driven sales

15. 2. Results

16. Lack of Social Media Maturity

18. Social media is not a strategy, it should support a strategy.

19. Social media is not a strategy, it should support a strategy Customer support Marketing Strategy Product Development

25. 3. Tools

29. 4. Best practices

34. thank you.