To watch the recording of the full webinar go to https://cc.readytalk.com/cc/playback/Playback.do?id=2r4ivl It is on a journey to optimize IT using modern technologies. Despite all the benefits of public cloud, it is not the right solution for everything. Rather than force-fitting applications to a specific technology, IT should understand the business and technology requirements of each application to deploy in the right infrastructure. Hybrid Cloud offers the benefits of public and private clouds and the advantages of dedicated (physical) devices in a combination that could be the next evolution of cloud.

2. RECALCULATING Your Route
to Hybrid Cloud
The Best Fit for your Applications
RACKSPACE | www.rackspace.com

3. KEY TAKEAWAYS
1. Responding to Business Needs
Faster
2. Save Money and get better
performance
3. Stay secure and compliant
4. Be ready for the Future

4. We are all on a
Journey

5. • To Get Out of the Datacenter Business
• To Optimize Resources
• To Deploy a New Applications
• To Make IT More Strategic
• Etc.
Your
Destination

6. There are many
ways to get
there.
Which route will
you take?

7. Cloud
Is the Future for
Everything

8. Cloud
Is the Future for
Everything

9. Beware of the Shiny
Object Syndrome
Don’t start with a
technology as the answer

10. All technologies have trade-offs
(even public clouds)
Enhanced Security
Higher Performance
Control
Per Unit Cost
Utility Billing
Provisioning Speed
MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED
PUBLIC PRIVATE DEDICATED
Control
Customization
Security
Per Unit Cost
Utility Billing
Provisioning Speed

11. Technology is a tool.
Use the right tool for the job.
Zipcar
No monthly commitment
Pay as you go
Drive as little or as much
as you want
Starts at $7.75/hr
Gas included
$12.75/Hr
Avis
Pay per day
Weekly rates
Limited car choices
Insurance optional
Gas $8/Gal or BYO
$713/Week
Ford Lease
$3250 due at signing
+ deposit, taxes &
fees
39 month
commitment
Limited mileage
$245/mo
Purchase
No mileage limits
Choice of colors and
sub-models
Residual value
Maintenance not
included
$22,595. + TTL
MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED
Lower initial cost
Utility billing - Pay as You Go
Shared Resources
Limited Choice
OpEx
Lower cost long-term for continuous use
No mileage or additional fees
Single Tenant – Full control
Choices and customization
CapEx

12.  High Performance
Dedicated Server with 32
cores and 1.5 Tb of
Memory
 Dedicated SAN on SSD
media
 Cisco ASA-X Physical
Firewall
 Cloud Servers
provisioned dynamically
in minutes via API
 Images and Videos on
Cloud Files delivered
globally via CDN
 Cloud Load Balancer
handles traffic between
cloud and dedicated
resources
PUBLIC CLOUD DEDICATED
Each technology model offers
attractive tools – a few examples:

13. Start with Your
Applications
And their requirements
 Performance
 Security and Compliance
 Scalability
 Economics
 Etc.

14. What if….
You could get all the
benefits of these models
and minimize tradeoffs?

15. That’s exactly what you get
with a Hybrid Cloud
““Hybrid IT is the new IT and it is here to stay… it will force an IT and
business paradigm shift for years to come.“
-Chris Howard, Managing VP

16. MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED
•Servers, storage,
networking and
platform services
•Instantly available
•Priced per hour
•Custom private cloud
•Powered by OpenStack
•Hosted at your data
center or at Rackspace
•Physical servers,
networking devices
and storage
•Built to specifications
•Bare metal or
virtualized
PUBLIC
CLOUD
PRIVATE
CLOUD
DEDICATED
SERVERS
The right fit for your
application.

17. "Hybrid is the end-state.
A lot of people say ‘the end state is
cloud’ I don’t buy that at all…
It is about creating the right
architecture to support the
application and the evolution of the
application over time.”
-James Staten, VP & Principal Analyst
Forrester Research

18. Flexibility is a must
Things will change.
• Scalability
• Business
requirements
• New technologies
• Mergers &
Acquisitions
• Etc.

19. 19
On Prem
APP
API-driven, dynamically
provisioned hardware
(software controls infrastructure)
Re-writing app to make it cloud aware
is time and resource intensive
Skills gap must be considered
Taking a Big Leap to Cloud Enable
Applications
PUBLIC/PRIVATE CLOUD
PUBLIC CLOUD
On Prem
APP
Lift and drop
components
to bare metal hosted
Move components to cloud over
time, starting with media/CDN,
backups, web tiers, etc.
VPN VPN
Right Fit Evolution – No Dead Ends
DEDICATED,
VIRTUALIZED

20. Some organizations
already on a Hybrid
Cloud track

21. Hybrid Clouds Are Delivering Real Results Today
“One key thing that attracted us to Rackspace: I can
have Hybrid Cloud. I can connect my private cloud to
public cloud for performance and security.
Chris Blandy, SVP Digital Media
“For us, a hybrid cloud is the best of both worlds. It
delivers on its promise of improved performance and
scalability of the cloud while empowering us to keep our
high-performance apps that need to scale vertically on
managed hardware.”
Matt McClure, Vice President, Chief Architect
“We achieved four times the efficiency
for half the cost. You can do the math.”
Jim O’Neill, CIO

22. HubSpot Outgrew the Public Cloud
Marketing Software Platform Pioneer
helping 8,500 companies in 46 countries
MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED
• Continuous integration + deployment
• 2,000 code deploys/week
• Massive data analytics on Hadoop
• Cutting-edge software + infrastructure
• Wanted to be fully open
Applications, Web,
Database, Hadoop
UNSTABLE DATABASE
OVER PROVISIONED
UNNECESSARY COMPLEXITY
LOCKED-IN
Public
cloud

23. The Hybrid Cloud Delivers Optimization
MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED
 4X the efficiency
 Half the cost
+ OpenStack
HubSpot’s Hybrid Cloud
The Right Fit for Every Application
Web Web
Rackspace
Public Cloud
App
Rackspace
Private Cloud
Direct Connect
Hadoop Cluster
Rackspace
Dedicated
(150 servers)
 Increased stability
 Happy developers
Public
cloud

24. • Customer started with a single
physical server and a new business
idea.
• As their business became popular
they required more capacity for both
storage and delivery of media
content.
• The business has grown to support
more than a million users, regularly
handling 100M page views per month
High-Growth Media Company
Media App
Rackspace
Dedicated
(1 server)
KEEP UP WITH GROWTH
MAINTAIN PERFORMANCE
ACCELERATE INNOVATION
ACQUISITION

25. • Single Vendor, 24/7 support
• 100M page views per month / over 1 million users
• Right place for the right apps
• Business Flexibility/Scalability
Enabling the Business to Grow
MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED
Web / MongoDB
Rackspace
Public Cloud
(over 100 servers / 10TB)
Application
Rackspace
Private Cloud
Virtualized
MySQL Database
Network Security
Rackspace
Dedicated

26. • Massive Storage and Security
Needs.
• Unable to scale, their database
performance maxed out their
hardware capabilities and
technical know how.
• Suffering performance
problems and end-user
frustration due to latency.
Social Media / Mobile Startup
Web Applications,
Database.
LATENCY PROBLEMS
DB PERFORMANCE
TECHNICAL KNOW-HOW
FAST GROWTH
Public
cloud

27. • 2-3X I/O improvements
• 2-3X failure response times
• 24/7 Support
• Right app, right place
• Portfolio flexibility
• Horizontal and vertical scaling
• Improved Security due to dedicated network devices
Performance and Cost Savings
MUTLI-TENANT & GENERALIZED SINGLE TENANT & SPECIALIZED
Web & caching
Rackspace
Public Cloud
Database and
Networking
Rackspace
Dedicated

28. IN SUMMARY
1. Start with your application
requirements not with a technology
answer.
2. Hybrid can give you the best of both
worlds.
3. Be ready for how your business will
require applications to evolve over
time.

29. RACKSPACE | www.rackspace.com
What Makes Rackspace Different
Trusted,committed
experts to help architect
and run your application
hosting platform
FANATICAL SUPPORT®
Created OpenStack to
power the Hybrid Cloud
and to give you flexibility to
run your apps whereyou
want
OPEN TECHNOLOGIES
Best-fit architecture
for your application
and business needs for
today and the future
HYBRID CLOUD
DEDICATED
PUBLIC PRIVATE

30. RACKSPACE | www.rackspace.com
Getting Started
Get Started Today
Signup for public, private or
dedicated and then add
options to meet your needs
Public Cloud
Sign up for a cloud account
and start using the public
cloud in minutes,
Private Cloud
Download free software to run
your private cloud in your
datacenter or at Rackspace.
Dedicated
Get started with a
dedicated server in as
little as 48 Hrs from $499.
Evaluate the Right
Fit for your App
Get guidance for a specific
application or workload
Rackspace Hybrid Advisor
We can discuss the performance, compliance, economic and other specific requirements of
an application or workload to provide you a recommendation of what is the best fit based on
our experience.
Let Our Experts
Guide You
Rackspace Enterprise Cloud
Services will work with you to
chart your path to hybrid
cloud during a custom
workshop
IT Evolution Workshop
• Business objective definition
• Vision & strategy development
• 3-5 year roadmap planning
• Technology education
• Business case development
Application Profiling Workshop
 Identify quick wins for hybrid cloud
 Understand the levels of complexity & risk
involved in re-engineering
 Identify the best platform or the right hybrid
approach for each
LEARN MORE ABOUT ENTERPRISE CLOUD SERVICES

31. Thank You.
Safe Travels
Enjoy the Journey
http://Rackspace.com/cloud/hybrid
@gerardodada