This report showcases some interesting insights and highlights from Social Media Week 2013 with a special focus on SMW Mumbai (#SMWMumbai)

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Photo Courtesy: SMW Official Website
powered by
Dr. Ranjit Nair

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powered by
Social Media Week Report
Analytics Report across all locations 22nd Sept to 27th Sept
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Location distribution across #SMW13
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• #SMWLdn stood at no.1
position followed by
#SMWChicago and #SMWLA
• #SMWMumbai stood at the
6th spot.

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Online buzz around Opening & Closing Bash
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Time-line distribution across #SMW13
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22-Sep-13 23-Sep-13 24-Sep-13 25-Sep-13 26-Sep-13 27-Sep-13
#SMWLdn
#SMWChicago
#SMWLA
#SMWBog
#SMWTO
#SMWMumbai
#SMWBerlin
#SMWSP
• On the 1st day #SMWLdn stood ahead followed by #SMWLA and #SMWBerlin while #SMWMumbai was at the 4th
spot.
• On the last day, #SMWMumbai stood at the 6th spot.

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Most Buzziest Authors- #SMW13
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Mumbai
Berlin
London
Bogota

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Most Buzziest Authors- #SMW13
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Toronto Chicago
Sao PauloLos Angeles

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#SMWMumbai Top Brand Mentions
8 Social Squared leads in terms of mentions followed by MindShift and Germin8

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Top Buzz words across various locations- #SMW13
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Mumbai
Berlin
London
Bogota

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Toronto Chicago
Sao Paulo
Los Angeles
Top Buzz words across various locations- #SMW13

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Gender Distribution across all locations- #SMW13
• Women generated
more buzz than men in
#SMWChicago,
#SMWTo and
#SMWBerlin
• The converse was true
in #SMWMumbai and
#SMWBog

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18413555 20378464
27538638
5403941 5121368 3206811 1299107
3879601
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10000000
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30000000
#smwldn #smwchicago #smwla #smwbog #smwto #smwmumbai #smwberlin #smwsp
Tweet Reach
6113
3102
2038 1590 1853
1082 708 612
0
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4000
6000
8000
#smwldn #smwchicago #smwla #smwbog #smwto #smwmumbai #smwberlin #smwsp
Authors Reached
Tweet Reach was highest for #SMWLA and #SMWChicago, while Author Reach was highest for #SMWLdn and
#SMWChicago
Tweet Reach and Author Reach #SMW13

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Media & Publishing leads the chart in terms of categories
followed by Education & Learning and Lifestyle & Culture in
#SMWMumbai
Categories across #SMWMumbai

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What’s your #SMPower?

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Popular RT Snapshots
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Popular RT Snapshots
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Funny Tweets
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Funny Tweets
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