SlideShare una empresa de Scribd logo
1 de 39
Search for Relevant Keywords
   Understanding the keyword research process
   The Four Golden Rules of keyword research
   How to use Market Samurai to generate a list
    of relevant keywords
   Use negative keywords to eliminate all
    phrases containing a particular word that
    you’re not interested in

   E.g. I’m not interested in dog collars
    ◦ Click on the word ‘collar’ (You’ll notice that the
      program underlines the word to show that it’s
      selected)
    ◦ Click on the cross icon
   The second way to improve the relevance of
    your keyword list is to identify positive
    keyword phrases.
   This will eliminate all phrases except those
    containing a particular word.
   Change the
    phrase length
    filter from 1 to 3

   Filtered out 32
    keywords

   All my phrases
    now contain at
    least 3 keywords.
If you want to return
to the generate
keywords screen
    PBR is a way to
    eliminate misleading
    and dangerous keyword
    phrases that Google can
    sometimes return
The lower the PBR, the
more likely it is that a
phrase contains words
in the wrong order.
‘dog train’ has a PBR
of 6% w/c means that
it is not really a phrase
that people are typing
into the search
engines.
   Setting a PBR filter of 15% is a great way to
    eliminate any misleading keyword phrases
shows the average
number of people
who search for a
particular keyword
each day
SEO Traffic which gives you
an indication of the
maximum daily visitors
that the #1 ranked website
in Google could potentially
receive from each keyword
provides a visual representation
of the monthly traffic trends for
each keyword.
Used to identify keywords
that have significant levels
of traffic and are worth
targeting
Filter out any keywords
that do not have the
potential to deliver at least
80 visitors per day, to the
number 1 ranked website
in Google
Set a Phrase to Broad match filter
of 15% to filter out any
misleading terms from Google.
Market Samurai Tool - Relevant Keyword Research
Market Samurai Tool - Relevant Keyword Research

Más contenido relacionado

Similar a Market Samurai Tool - Relevant Keyword Research

SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docx
SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docxSEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docx
SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docx
klinda1
 
Top 10 SEO Competitor Research Tools You Must Try (1).pdf
Top 10 SEO Competitor Research Tools You Must Try (1).pdfTop 10 SEO Competitor Research Tools You Must Try (1).pdf
Top 10 SEO Competitor Research Tools You Must Try (1).pdf
Growth Natives
 

Similar a Market Samurai Tool - Relevant Keyword Research (20)

Digital marketing competitive analysis examples
Digital marketing competitive analysis examplesDigital marketing competitive analysis examples
Digital marketing competitive analysis examples
 
Why Can't Anyone Find My Website?
Why Can't Anyone Find My Website?Why Can't Anyone Find My Website?
Why Can't Anyone Find My Website?
 
Chapter 3: Keyword Research Strategy
Chapter 3: Keyword Research StrategyChapter 3: Keyword Research Strategy
Chapter 3: Keyword Research Strategy
 
Developing Your SEO Toolbox
Developing Your SEO ToolboxDeveloping Your SEO Toolbox
Developing Your SEO Toolbox
 
Clickbank cash-success-secrets
Clickbank cash-success-secrets Clickbank cash-success-secrets
Clickbank cash-success-secrets
 
JV Focus
JV FocusJV Focus
JV Focus
 
What is Negative Keyword in Adwords
What is Negative Keyword in AdwordsWhat is Negative Keyword in Adwords
What is Negative Keyword in Adwords
 
SMX Munich 2020 - The 5 types of Mismatches and How to Get Rid of them
SMX Munich 2020 - The 5 types of Mismatches and How to Get Rid of themSMX Munich 2020 - The 5 types of Mismatches and How to Get Rid of them
SMX Munich 2020 - The 5 types of Mismatches and How to Get Rid of them
 
Digital Marketing Chapter no 4 How to do keywords research to start your firs...
Digital Marketing Chapter no 4 How to do keywords research to start your firs...Digital Marketing Chapter no 4 How to do keywords research to start your firs...
Digital Marketing Chapter no 4 How to do keywords research to start your firs...
 
Wordpress + SEO: Tips and Tricks
Wordpress + SEO: Tips and TricksWordpress + SEO: Tips and Tricks
Wordpress + SEO: Tips and Tricks
 
Choosing keywords for my business / clients.
Choosing keywords for my business / clients. Choosing keywords for my business / clients.
Choosing keywords for my business / clients.
 
MANGOOLS IS THE BEST INVESTMENT WEBSITE
MANGOOLS IS THE BEST INVESTMENT WEBSITEMANGOOLS IS THE BEST INVESTMENT WEBSITE
MANGOOLS IS THE BEST INVESTMENT WEBSITE
 
Advanced Keyword Research
Advanced Keyword ResearchAdvanced Keyword Research
Advanced Keyword Research
 
10 Tips To Take Your PPC To The Next Level
10 Tips To Take Your PPC To The Next Level10 Tips To Take Your PPC To The Next Level
10 Tips To Take Your PPC To The Next Level
 
10 tips for success with Google Grants
10 tips for success with Google Grants10 tips for success with Google Grants
10 tips for success with Google Grants
 
Advanced Keyword Research for SEO
Advanced Keyword Research for SEOAdvanced Keyword Research for SEO
Advanced Keyword Research for SEO
 
Getting Started with SEO
Getting Started with SEOGetting Started with SEO
Getting Started with SEO
 
Omn 1903 goog_shopng
Omn 1903 goog_shopngOmn 1903 goog_shopng
Omn 1903 goog_shopng
 
SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docx
SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docxSEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docx
SEO Rules, Tools, Benefits, and ChallengesUnderstanding SEO S.docx
 
Top 10 SEO Competitor Research Tools You Must Try (1).pdf
Top 10 SEO Competitor Research Tools You Must Try (1).pdfTop 10 SEO Competitor Research Tools You Must Try (1).pdf
Top 10 SEO Competitor Research Tools You Must Try (1).pdf
 

Más de Geromme Talampas

Search Engine Optimization Concepts - The Future of Search
Search Engine Optimization Concepts - The Future of SearchSearch Engine Optimization Concepts - The Future of Search
Search Engine Optimization Concepts - The Future of Search
Geromme Talampas
 
Strategies on how to make facebook fan page more interactive
Strategies on how to make facebook fan page more interactiveStrategies on how to make facebook fan page more interactive
Strategies on how to make facebook fan page more interactive
Geromme Talampas
 

Más de Geromme Talampas (9)

The Definitive Guide to Guest Blogging
The Definitive Guide to Guest BloggingThe Definitive Guide to Guest Blogging
The Definitive Guide to Guest Blogging
 
Sample SEO Report Template
Sample SEO Report TemplateSample SEO Report Template
Sample SEO Report Template
 
SEO Tools Review - Majestic SEO
SEO Tools Review - Majestic SEOSEO Tools Review - Majestic SEO
SEO Tools Review - Majestic SEO
 
The Google Panda Update
The Google Panda UpdateThe Google Panda Update
The Google Panda Update
 
Search Engine Optimization Concepts - The Future of Search
Search Engine Optimization Concepts - The Future of SearchSearch Engine Optimization Concepts - The Future of Search
Search Engine Optimization Concepts - The Future of Search
 
Mission: Reduce E-wastes
Mission: Reduce E-wastesMission: Reduce E-wastes
Mission: Reduce E-wastes
 
Guide - B2B Social Media
Guide - B2B Social MediaGuide - B2B Social Media
Guide - B2B Social Media
 
Strategies on how to make facebook fan page more interactive
Strategies on how to make facebook fan page more interactiveStrategies on how to make facebook fan page more interactive
Strategies on how to make facebook fan page more interactive
 
What is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxWhat is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptx
 

Último

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 

Último (20)

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 

Market Samurai Tool - Relevant Keyword Research

  • 2. Understanding the keyword research process  The Four Golden Rules of keyword research  How to use Market Samurai to generate a list of relevant keywords
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Use negative keywords to eliminate all phrases containing a particular word that you’re not interested in  E.g. I’m not interested in dog collars ◦ Click on the word ‘collar’ (You’ll notice that the program underlines the word to show that it’s selected) ◦ Click on the cross icon
  • 16.
  • 17.
  • 18. The second way to improve the relevance of your keyword list is to identify positive keyword phrases.  This will eliminate all phrases except those containing a particular word.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Change the phrase length filter from 1 to 3  Filtered out 32 keywords  All my phrases now contain at least 3 keywords.
  • 24.
  • 25. If you want to return to the generate keywords screen
  • 26. PBR is a way to eliminate misleading and dangerous keyword phrases that Google can sometimes return
  • 27. The lower the PBR, the more likely it is that a phrase contains words in the wrong order.
  • 28. ‘dog train’ has a PBR of 6% w/c means that it is not really a phrase that people are typing into the search engines.
  • 29. Setting a PBR filter of 15% is a great way to eliminate any misleading keyword phrases
  • 30.
  • 31. shows the average number of people who search for a particular keyword each day
  • 32.
  • 33. SEO Traffic which gives you an indication of the maximum daily visitors that the #1 ranked website in Google could potentially receive from each keyword
  • 34. provides a visual representation of the monthly traffic trends for each keyword.
  • 35. Used to identify keywords that have significant levels of traffic and are worth targeting
  • 36. Filter out any keywords that do not have the potential to deliver at least 80 visitors per day, to the number 1 ranked website in Google
  • 37. Set a Phrase to Broad match filter of 15% to filter out any misleading terms from Google.