Gamification: How to create a true distinctive employee experience!
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The Keynote dives into to the very important principles of gamification and how gamification can boost the experiences of employees in the offshore industry and beyond. A case study of EVault is included, displaying the magic of interactive onboarding, offline learning (!) and the fact that fun will deliver great business results.
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Gamification: How to create a true distinctive employee experience!
- 2. Don’t switch off your mobile VOTE 61 32 09
- 3. Introduction Gamification Case study: gamification in action Conclusion ! !
- 5. 75% of the employees are not effectively introduced to their work environment. “Type a quote here.” Brandon Hall Group, 2012-2014! !
- 6. Priority boarding for your workforce We aim to drastically improve the new hire experience and therefore make a new employee feel at home and engaged with the use of a mobile app.
- 7. How does it work? “Convert your own content into a unique employee experience” “Implementation within a couple of days” “Learn offline” “Surprisingly simple and controlled content management” ! ! Your content
- 8. What do we do in the industry Offline Mobile learning; inductions Paperless Assessments on Safety !
- 9. Introduction Gamification Case study: gamification in action Conclusion ! ! !
- 10. Biggest platform in the world 7.0B Mobile Connections in 2014! 1 connection per head Gartner, Appical! !
- 11. Gaming is serious business $100B Value of Game Industry! IDC, NewZoo! !
- 12. Online & Mobile lead the way 60% Online and Mobile Gaming! 40% Console (now 8th gen)! IDC, NewZoo! !
- 13. What is Gamification “The integration of game thinking and game mechanics into your site, service, community, content or campaign, in order to drive participation and engagement” ! !
- 14. Gamification is about using Game elements (not full-games) Game thinking (This doesn’t need to involve game technique, it’s more about the way games are designed and the idea behind games) In a non-game environment (commercial as well as not-for-profit environments) To increase target behaviour and engagement ! ! ! !
- 15. Examples from the field Linkedin: knowing your member sells ! ! Loyalty cards: Miles and benefits ! !
- 16. The Game Quadrant Serious Game Gamification Toys Gaming Whole Parts Playing Deterding, Dixon, Khaled and Nacke! ! Playful Design
- 17. Playful Design FUN - no rules - no restrictions - JUST FUN Telenet Drama Video! !
- 18. Gamification in practice Gaming elements - Solving a problem - specific goal Telenet Drama Video! !
- 19. Gamification in practice Qualcomm Video! ! The Photo Booth
- 20. Introduction Gamification Case Study Conclusion ! ! ! !
- 21. The challenge of Evault Hiring spree: 300 -> 500 employees ! Deliver DNA (even tho part of Seagate corp) Replace induction program / Retention issues War for Talent in Silicon Valley Learn Offline Various target groups! !! !
- 22. What they did: Gamification Interactive Program Learning objectives on EVault and own Role Create fans: turn every new hire in a recruiter ! !
- 23. What has been achieved? “The program is what I hoped it would be: Real-life, consistent, efficient, highly interactive and according to employees highly engaging, if not downright fun. We have learn’t a lot in a short period of time” Doremi Senach! HR Leader ! Annual Win for EVault: > USD 350,000! Indirect labour savings USD 50k p.a. Productivity win of USD 4,000 per FTE
- 24. Featured in HR Magazine “Type a quote here.” The Article! !
- 25. ! Introduction Gamification Case Study Conclusion ! ! ! ! !
- 26. The workforce is changing drastically Mobile is here to stay The App gen is greatly informed Increasing mobility of the workforce Flex workers will be the rule rather than the exception Baby boom gen will leave a knowledge gap ! War for talent will become a continuous challenge ! ! !
- 27. Game mechanics cannot be sprinkled on learning programs Key steps: Sit down and determine your objective! What behaviors are you seeking to change? Which objectives you want employees to meet? Look for a concrete and well-defined challenge Start small and build from there !! ! Some considerations
- 28. Contact us gb@appical.net! ! Appical Linkedin! www.Appical.net ! Appical ! Gerrit Brouwer (35) Founder & CEO GAME ON