1. DELIVERING ADVENTURE TO YOUR DOORSTEP
Brand Partner Overview
April 2011

2. DELIVERING ADVENTURE TO YOUR DOORSTEP
GEAR 66 is a socially driven, private online
shopping club that provides its members exclusive
offers and insider pricing on men’s, women’s and
children’s apparel, accessories, and equipment to
feed their adventurous appetite.
And that’s where you come in.

3. DELIVERING ADVENTURE TO YOUR DOORSTEP
Outdoor Brand Partners
We are continuously establishing partnerships with
leading outdoor product manufacturers.
Our 72-hour members-only model provides a high
quality branded experience, and offers an alternative
sales & distribution option for your products at all life-
cycle stages.

4. DELIVERING ADVENTURE TO YOUR DOORSTEP
Gear 66 Shopping Experience
We’ve been hard at work developing an integrated
platform that provides customers with a seamless
experience across all digital shopping channels.
By integrating mobile and social commerce, we can give
our members the freedom and convenience to choose a
purchase method that best suits their busy lifestyle.
Built-in “invite a friend”
features and social
commerce technology

5. DELIVERING ADVENTURE TO YOUR DOORSTEP
Key Features
 Members-only VIP experience
 72-hour sales format creates urgency to purchase, and features
built-in referral loyalty system to increase viral communication
about each sale
 Outdoor products only
 Social commerce on Facebook and Twitter
 Mobile specific marketing and commerce options
 We use world-class ecommerce technology that is managed by a
team of experienced internet retail professionals – who are
passionate about outdoor sports and recreation

6. DELIVERING ADVENTURE TO YOUR DOORSTEP
Member-only Access

7. Front-end Presentation DELIVERING ADVENTURE TO YOUR DOORSTEP
Homepage features current and upcoming sale information
that is elegantly displayed to maximize the visual features
of your products
Brand sale pages feature
larger product images for
increased usability and
visual navigation
Product pages include a brand overview,
countdown clock, detailed product
descriptions and enhanced product viewing
*Sample data used for site examples

8. DELIVERING ADVENTURE TO YOUR DOORSTEP
Why Partner with Gear 66?
 Increase margins on end-of-season inventory. Our 72-hour members-
only model offers an alternative sales & distribution option for your
products at all life-cycle stages.
 Customer acquisition. Through the built-in “invite a friend” feature, our
members are incentivized to be your voice in the marketplace.
 Maintain control of your brand. We provide a high-quality, branded
alternative to traditional liquidation options.
 Avoid multi-channel conflicts. Access to exclusive deals is strictly limited
to Gear 66 members and restricted on all search engines and
comparison shopping engines.
 Help protect the environment. We are pledging 1% of sales to the
preservation and restoration of the natural environment by partnering

9. DELIVERING ADVENTURE TO YOUR DOORSTEP
Operational Requirements for Conducting a Gear 66 Sale
 6 Weeks before sale: Supplier submits detailed product and inventory
information, branded content materials, digital assets
 1 Week before sale: Supplier confirms inventory allocation for Gear 66 sale
 After the Gear 66 sale:
 Gear 66 sends supplier a purchase order for items purchased by
members during the sale
 For drop-ship fulfillment, a detailed shipping request is sent. Supplier
provides shipping and tracking information upon fulfillment
 10 days after sale & merchandise drop-ship fulfilled: Gear 66 makes
payment to supplier

10. DELIVERING ADVENTURE TO YOUR DOORSTEP
Corporate Information
For supplier inquires, please contact:
Ezra Kassin
ezra@gear66.com
305.785.6052
GEAR66.COM
Headquarters: Miami, Florida
Gear 66 is funded by a Florida based private equity group