Marketers and Social Media professionals are focusing on Influencers. On this post, I try do dismistify some common beliefs and practices. Know your influencers on http://getsocial.io

1. 3 REASONS YOU’RE
LOOKING FOR THE WRONG
INFLUENCERS

2. Influencers: those with the
capacity to have an effect on
the character, development,
or behavior of someone.
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3. WHAT MAKES SOMEONE
AN INFLUENCER?
Take Mary. She’s reading a fashion website.
Is she an influencer?
Two hours later, she gets a Google Calendar alert.
“Buy X-Mas gi"s”. She logs on to her favorite
boutique (because they have the coolest gi"s).
Is she an influencer now?
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Mary

4. WHAT COMMON SENSE (READ )
TELLS ABOUT INFUENCERS:
They wear fancy title like „maven”,
„mogul”, „extraordinair”
Have gigantic follower/fan base
Guest post on mainstream
publications (online/offline)
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!

5. WHAT COMMON SENSE (READ )
TELLS ABOUT INFUENCERS:
They are a speaker
in every major event
People actually re-everything
they do (re-tweet, re-share, re-pin)
They have digital equivalent
of groupies
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6. Let’s step back a bit and get this all
in the social media perspective:
WE ARE LOOKING AT
THE WRONG PEOPLE!
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7. We should redefine influence!
Really, let’s remove some words. Allow me:
Influencers: those with the capacity to
have an effect on the character,
development, or behavior of someone.
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8. It’s clear now: you are an
influencer
if and only if you have
contributed to a change on the
behavior of someone else.
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9. Remember
Mary?
She shared fashion
website on Facebook
and generated 720 new
visits for it.
Yes, she IS an influencer.
She tweets about
a purchase. That single
tweet generated 14 other
sales in that same day.
Yes, she IS an influencer.
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10. Even if you are Mary, a 21 student from
Austin, Texas, with 317 followers on twitter
and few more friends on Facebook.
You are an influencer!
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11. HERE ARE 3 SIGNS
YOU’RE LOOKING FOR
WRONG INFLUENCERS:
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12. #1 VOLUME OVER VALUE
You’re looking at the big numbers. Followers. Fans. Likes.
Those can be important but also they can be vanity
metrics.
Focus on what your true followers really mean to you.
Look at value. Choose a metric (traffic, sales, signups) and
look for the users who are moving that metric’s needle.
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13. LACK OF TRACKING
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#2
• You should be following your influencers’
every move.
• You should study them as the awesome
specimen they are.
• You should learn about them and with them.
• You should be able to understand what is
that they do that helps you so much.
Get your tracking in place to know how your
influencers are contributing to your business.

14. #3
ONE SIZE FITS ALL
ENGAGEMENT
You know who they are and you know
what they mean to you. Talk to them.
Be transparent. Tell them what they
mean to you and establish a premium
relationship with them.
Don’t put them in the same basket as
everyone else. Make them feel special.
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15. #3
ONE SIZE FITS ALL
ENGAGEMENT
Give them benefits, free stuff, extra
perks, whatever it takes. You’ll
probably be enhancing the whole
influence power of each and every
one of them.
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16. INFLUENCE IS THE POWER TO
AFFECT ANYONE. AND IT IS
AMAZING! USE IT WISELY.
How are you identifying your influencers?
Tweet this to your influencers
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17. Read more about this and other
similar topis at blog.getsocial.io