Social sharing has changed and so have the methods people use. Twitter falls short of channels such as Dark Sharing & WhatsApp

1. Shares Report - April 2015
100,157,273
Number of visits to our customers'
websites in the last 30 days
1,672,993
Number of shares on our customers'
websites in the last 30 days
3,113,046
Number of visits through shares to our
customers' websites in the last 30 days
5,369,626
Number of conversions tracked on our
customers' websites in the last 30 days
Social Users' Behavior
How do social users (those who share) compare to non-social
users in their on-site behavior. Are they more engaged?
Visits per user Pageviews per user
6
5
4
3
2
1
0
Non-Social Social
1,16
1,68
2,35
6,32
103%
Social users perform twice the visits of
non-social users.
275%
Social users do 3.75 more page views
than a non-social users.
Where are people sharing to?
It would be easy to think that the major social networks dominate
sharing. Facebook is first of course, but if you guessed twitter, or
LinkedIn as 2nd. You'd be wrong!
Facebook Share Copy Paste Share WhatsApp Tweet
Google + Share Other
31,26%
24,63%
14,24%
11,98%
5,26%
12,64%
And a little bit more data-intensive.
Number of shares per social network.
Number of Shares
Facebook Share 530,710
Copy Paste Share 418,120
WhatsApp 241,700
Tweet 203,440
Google+ 89,290
Pinterest 52,290
Reddit 34,360
Facebook Message 33,970
Must Have (Custom) 15,830
Email 13,290
Linkedin 12,640
Facebook Like 12,520
Wish (Custom) 12,070
other 2,763
Key findings
Facebook share #1
Facebook share is still the preferred
sharing method
Dark Social is HUGE
Copy Paste shares are bigger than
Tweeter & Linkedin combined
WhatsApp & Facebook
Messenger
Chat based shares are the new thing.
WhatsApp shares are growing every day.
Custom Shares growing
Custom Facebook Shares such as 'Must
Have' or 'Wish' are becoming relevant
This report is based on non-identifiable data gathered on GetSocial.io customers and users' websites
over the last 30 days.