AmbITion Roadshow North East Introduction by Hannah Rudman

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Hannah's overview of the world as we currently know it: world 2.0! An outline of current cultural behaviour, and a suggestion of what changes in socio-economic behaviour might mean for the 21st Century arts organisation.

Technology News & Politics Business

North East Roadshow

Introduction: Hannah Rudman

Monday, 16 March 2009

What is an AmbITion Roadshow?

• excite!
• share!
• show!
• inform!

Monday, 16 March 2009

http://getambition.wordpress.com/

Monday, 16 March 2009

3% world on
broadband
now
10% in 18 mths
4bn mobile
users in 12
months

Monday, 16 March 2009

What trends are we looking at?

Fashion, fads,
Microtrends 1-3 years technology
devices/platforms
Business cycles,
technologies
Macrotrends 5-15 years impacting socio/
cultural/economic
behaviours
Societal shifts,
Megatrends 15-50 years
industrial shifts

Gigatrends 50+ years New Societies

Monday, 16 March 2009

Growing up at different times =
different understandings of where we’re at

Monday, 16 March 2009

Digital natives/migrants

Monday, 16 March 2009

New audience behaviours

Monday, 16 March 2009

New audience behaviours

• Personalise

Monday, 16 March 2009

New audience behaviours

• Personalise
• Participate

Monday, 16 March 2009

New audience behaviours

• Personalise
• Participate
• Co-produce

Monday, 16 March 2009

New audience behaviours

Personalise
•
Participate
•
Co-produce
•
Create meaning
•
– Alan Brown’s latest research: WolfBrown

Monday, 16 March 2009

New audience behaviours

Personalise
•
Participate
•
Co-produce
•
Create meaning
•
– Alan Brown’s latest research: WolfBrown

This affects:
– Artistic practice
– Organisations’ operations
– Business models

Monday, 16 March 2009

“The proper artistic response to digital
technology is to embrace it as a new
window that is eternally human, and
to use it with passion, wisdom,
fearlessness and joy”.

Ralph Lombeglia, MIT

Monday, 16 March 2009

new opportunity: global audience

Monday, 16 March 2009

new opportunity: organisational /
operational efficiencies

Monday, 16 March 2009

new opportunity: monetise/fundraise differently

Monday, 16 March 2009

Thanks for listening!

(Sorry for the puns:
straightfrommybrain.com)

Monday, 16 March 2009

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AmbITion Roadshow North East Introduction by Hannah Rudman

1. North East Roadshow Introduction: Hannah Rudman Monday, 16 March 2009

2. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009

3. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009

4. What is an AmbITion Roadshow? • excite! • share! • show! • inform! Monday, 16 March 2009

5. ...network! Monday, 16 March 2009

6. ...network! Monday, 16 March 2009

7. ...network! Monday, 16 March 2009

8. http://getambition.wordpress.com/ Monday, 16 March 2009

9. 3% world on broadband now 10% in 18 mths 4bn mobile users in 12 months Monday, 16 March 2009

10. What trends are we looking at? Fashion, fads, Microtrends 1-3 years technology devices/platforms Business cycles, technologies Macrotrends 5-15 years impacting socio/ cultural/economic behaviours Societal shifts, Megatrends 15-50 years industrial shifts Gigatrends 50+ years New Societies Monday, 16 March 2009

11. WI / wii Monday, 16 March 2009

12. Growing up at different times = different understandings of where we’re at Monday, 16 March 2009

13. Growing up at different times = different understandings of where we’re at Monday, 16 March 2009

14. Digital natives/migrants Monday, 16 March 2009

15. New audience behaviours Monday, 16 March 2009

16. New audience behaviours • Personalise Monday, 16 March 2009

17. New audience behaviours • Personalise • Participate Monday, 16 March 2009

18. New audience behaviours • Personalise • Participate • Co-produce Monday, 16 March 2009

19. New audience behaviours Personalise • Participate • Co-produce • Create meaning • – Alan Brown’s latest research: WolfBrown Monday, 16 March 2009

20. New audience behaviours Personalise • Participate • Co-produce • Create meaning • – Alan Brown’s latest research: WolfBrown This affects: – Artistic practice – Organisations’ operations – Business models Monday, 16 March 2009

21. Monday, 16 March 2009

22. Monday, 16 March 2009

23. Monday, 16 March 2009

24. Monday, 16 March 2009

25. Monday, 16 March 2009

26. “The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and to use it with passion, wisdom, fearlessness and joy”. Ralph Lombeglia, MIT Monday, 16 March 2009

27. Monday, 16 March 2009

28. Monday, 16 March 2009

29. Monday, 16 March 2009

30. Monday, 16 March 2009

31. Monday, 16 March 2009

32. new opportunity: global audience Monday, 16 March 2009

33. new opportunity: organisational / operational efficiencies Monday, 16 March 2009

34. new opportunity: monetise/fundraise differently Monday, 16 March 2009

35. new opportunity: monetise/fundraise differently Monday, 16 March 2009

36. new opportunity: monetise/fundraise differently Monday, 16 March 2009

37. new opportunity: monetise/fundraise differently Monday, 16 March 2009

38. new opportunity: monetise/fundraise differently Monday, 16 March 2009