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Leverage Community to
              Reduce Support Costs and
               Drive Product Innovation




Zoli Radnai
Senior Community Manager
Prezi.com
About Get Satisfaction

            Get Satisfaction is the leading customer engagement
            platform, designed to build authentic relationships
                    between customers and companies.


                        35 million                 70,000
                       consumers/                 Customer
                         month                   Communities




  To ask questions,                                        Connect with each other
     share ideas                                           and the companies they
 and report problems                                             care about




                                                               @getsatisfaction
We Help Companies




        • Acquire More Customers
        • Improve Customer Service Experience
        • Drive Product Innovation


                                                @getsatisfaction
Drive Real Business Results
                                   1,000 Product
                                     Champions
                                     per Month



                                                        athenahealth
                                                     Client feedback and
                                                      insight into R&D




       1200 Product Ideas
      from the Community




                                                     50% Decrease
                                                   in Support Costs


              75% Reduction in
               Support Tickets
                                   9 Brand
                                 Communities




                                                                           @getsatisfaction
Zoli Radnai
Senior Community Manager
Agenda



   Prezi background & business problem


   GetSatisfaction solution


   Question & Answer




                                          @getsatisfaction
About Prezi

 • Launched in April 2009
 • A virtual whiteboard
   that transforms
   monologues into
   conversations
 • Enables people to see,
   remember, and
   understand ideas
 • More than 15 million
   registered users
 • Has business and
   education applicability




                             @getsatisfaction
Wanted: Customer Engagement
for Support and Product Feedback
    • Began searching for a
      community management
      platform when the
      company was small

    • Wanted open discussion,
      peer-to-peer support

    • Sought a more action-
      oriented solution than
      traditional forums
    • Prezi development is
      highly feedback-based, so
      needed a way to capture
      and track it real-time




                                   @getsatisfaction
Agenda



   Prezi background & business problem


   GetSatisfaction solution


   Question & Answer




                                          @getsatisfaction
Why Get Satisfaction

• Outcome-oriented
  solution that’s easy
  to use for support,
  feedback, and
  marketing content

• Tight integration
  with Zendesk

• In-depth analytic
  capabilities of GoodData
  for Get Satisfaction

• Champions program




                             @getsatisfaction
Adoption is increasing and we’re
getting positive feedback from
members
• International English
  community + Spanish
  community
• More than 42,000
  topics to date
• 46,300 people
  participating
• About 800 new topics and
  2,700 actions per month
• Tons of product ideas
  already implemented




                                   @getsatisfaction
Community for easy,
self-serve support!

• Hiring strategy
  leverages Get
  Satisfaction Champions
• Integration with Zendesk
  allows for private,
  personal, as well as
  social support
• Engagement and
  participation are high




                             @getsatisfaction
Community for product innovation,
issue analysis, & resolution!

•   Get Satisfaction is
    official peer-to-peer
    support & discussion
    forum

•   Easy to let community
    know whether ideas
    are Under
    Consideration,
    Completed, or Not
    Planned

•   Lots of product ideas
    have been
    implemented

•   Real-time product
    testing made easy
                                    @getsatisfaction
Agenda



   Prezi background & business problem


   GetSatisfaction solution


   Question & Answer




                                          @getsatisfaction
Questions?

             @getsatisfaction
Contact us!
           Call (877) 339-3997
             or visit us online

www.getsatisfaction.com/corp/solutions

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Leverage Customer Communities to Reduce Support Costs and Drive Product Innovation

  • 1. Leverage Community to Reduce Support Costs and Drive Product Innovation Zoli Radnai Senior Community Manager Prezi.com
  • 2. About Get Satisfaction Get Satisfaction is the leading customer engagement platform, designed to build authentic relationships between customers and companies. 35 million 70,000 consumers/ Customer month Communities To ask questions, Connect with each other share ideas and the companies they and report problems care about @getsatisfaction
  • 3. We Help Companies • Acquire More Customers • Improve Customer Service Experience • Drive Product Innovation @getsatisfaction
  • 4. Drive Real Business Results 1,000 Product Champions per Month athenahealth Client feedback and insight into R&D 1200 Product Ideas from the Community 50% Decrease in Support Costs 75% Reduction in Support Tickets 9 Brand Communities @getsatisfaction
  • 6. Agenda  Prezi background & business problem  GetSatisfaction solution  Question & Answer @getsatisfaction
  • 7. About Prezi • Launched in April 2009 • A virtual whiteboard that transforms monologues into conversations • Enables people to see, remember, and understand ideas • More than 15 million registered users • Has business and education applicability @getsatisfaction
  • 8. Wanted: Customer Engagement for Support and Product Feedback • Began searching for a community management platform when the company was small • Wanted open discussion, peer-to-peer support • Sought a more action- oriented solution than traditional forums • Prezi development is highly feedback-based, so needed a way to capture and track it real-time @getsatisfaction
  • 9. Agenda  Prezi background & business problem  GetSatisfaction solution  Question & Answer @getsatisfaction
  • 10. Why Get Satisfaction • Outcome-oriented solution that’s easy to use for support, feedback, and marketing content • Tight integration with Zendesk • In-depth analytic capabilities of GoodData for Get Satisfaction • Champions program @getsatisfaction
  • 11. Adoption is increasing and we’re getting positive feedback from members • International English community + Spanish community • More than 42,000 topics to date • 46,300 people participating • About 800 new topics and 2,700 actions per month • Tons of product ideas already implemented @getsatisfaction
  • 12. Community for easy, self-serve support! • Hiring strategy leverages Get Satisfaction Champions • Integration with Zendesk allows for private, personal, as well as social support • Engagement and participation are high @getsatisfaction
  • 13. Community for product innovation, issue analysis, & resolution! • Get Satisfaction is official peer-to-peer support & discussion forum • Easy to let community know whether ideas are Under Consideration, Completed, or Not Planned • Lots of product ideas have been implemented • Real-time product testing made easy @getsatisfaction
  • 14. Agenda  Prezi background & business problem  GetSatisfaction solution  Question & Answer @getsatisfaction
  • 15. Questions? @getsatisfaction
  • 16. Contact us! Call (877) 339-3997 or visit us online www.getsatisfaction.com/corp/solutions

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