1. Welcome to the
Get Web Smart Seminar
Search Advertising with Google AdWords
2. Introductions
My Name is… Kelsi Guidry, founder of MyWants
and MediaWants.
Personal & Business Services Media & Marketing Services
Find Out More About My Companies at
MyWantsInc.com | MediaWants.com
3. What is it? How Do I use It?
- Google Search Facts
- Basic Concepts
- Setting a Budget
- Settings
- Campaigns
- Ad Groups
- Keywords
- Ad Text
4. Google Search Facts
• About 12.9 Billion
Monthly searches
• Position 1 gets 33% of
traffic
• 6% traffic or 774M Click
on ads
• Older Females tend to
click on Ads more
6. Setting a Budget
• Create a Budget
• Split into Daily Budget
• Typical Budget
Maintenance Fees
– $80 + 15%
• CPC based on second
bidder amount
7. Campaign & Settings
• Give a campaign name
• Search & display only
• Off partner networks
• All devices
• Location and Geo
Targeting
• Language
• Daily budget
– Said to be best at $10/day
• Manual budget
• Time scheduling
8. Creating and Maintaining
Ad Groups
• 1 to 100’s of Ad Groups
• 1 Ad Group per product
is best
• Default Max CPC should
be $0.01
• Max CPC within
keywords, $1.00 Ex
9. Keywords and AdText
• Keywords based on single
product ad group
• 50 max keywords
• Run 2 Ad, split testing
– Always trying to beat best ad
• Keyword in heading,
description and display url
• Benefit, call to action in
description, phone #
10. Google AdWords Conclusion
• Great tool to reach target
audience
• Customers actively
searching for related
content
• Any budget range
• ONLY pay when ad clicked
• Any Questions?
11. The End!
Keep in Touch!
Kelsi Guidry
www.LetsGetWebSmart.com
Feel free to connect with me on LinkedIn
Linkedin.com/in/kelsiguidry/