6. point of view: what? a unique, concise reframing of the problem that is grounded in user needs & insights
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8. all kinds of dirty, one kind of clean squeaky green
9. point of view: why? expose new opportunities by looking at things differently guide innovation efforts make sure we’ve identified something worth working on
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11. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view
12. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view •
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14. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view •
17. point of view: how? understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view •
18. point of view: components userbe specific need use verbs insight observation + interpretation
19. point of view: components usermothers with babies in rural areas needto give their babies a chance to survive insight bring warmth to the babies/mothers
20. part 1: saturate understand the experience identify user, reveal the needs, articulate insights reframe the problem into a new point of view • •
22. part 1: saturate methods understand the experience share stories identify user, reveal the needs, articulate insights grouping : empathy maps reframe the problem into a new point of view
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24. quotes & defining words thoughts & beliefs actions & behaviors feelings & emotions < what we see & hear what we feel the user is feeling >
25. part 1: saturate timing understand the experience 15 min share stories identify user, reveal the needs, articulate insights 15 min empathy maps: grouping reframe the problem into a new point of view
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27. part 2: synthesize understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view •
28. point of view: construction has empathetic language about the user (think specific) identifies a need that is deep & emotional (think verb) incorporates unexpected insights (think observation + interpretation)
29. POV Example: User – be specific. Need – use a verb. Insight – include something unexpected/a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity
31. part 2: synthesis methods understand the experience : share stories identify user, reveal the needs, articulate insights reframe the problem into a new point of view identify & synthesize + mad lib iterations
39. POV Example: User – be specific. Need – use a verb. Insight – include something unexpected / a surprise. A wellness-conscious, Zen-seeking woman needs to see a link between a product and the process that created it because for her imperfections are visual indicators of purity. Recommended timing: Each individual creates 2 user descriptions, 2 needs, and 2 insights (10 min) Share and compare (5 min) Construct POV as a group (10 min)
