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Prioritisation
  Bob Andrew, Director
Custom Design Services (Financial)
            NCR Corporation
        bob.andrew@ncr.com


Custom Design Services (Financial) · NCR Confidential  2012
•   What I do…
                                                                           Agenda
•   ATMs – Department Store in a Box
•   Challenges
•   Product Lifecycle Management &
    Ideation
•   Business Planning Hierarchies
•   Prioritisation
•   Portfolio Management
•   Keeping it Simple - my 4 ‘Ps’




            Custom Design Services (Financial) · NCR Confidential  2012
CDS Organisation & Process                                                                           Discuss Requirement
                                                                                                                                          with Regional
                                                                                                                                          Deployment




Self-
Self-funded Engineering Team
  Part of Hardware Engineering and CTO Organisation
                                                                                                                                         Submit SCER
  Self-Funding

Delivery of Bespoke Financial ATM Solutions                                Process
 Unique customer requirement                                               Conceive how will the product meet the needs of the
 Expedite roadmap availability                                             end user, how much will it cost to manufacture, what       Secure LOB Approval


                                                                           should it look like, what does the customer want
Team Composition                                                           Innovate industrial designers and engineers propose
 Business Development Manager & Group Lead                                 alternative, viable strategies                             Create Statement of
 Snr. Programme Manager                                                    Inspire using CAD tools and prototypes to ratify, test
                                                                                                                                             Work
                                                                                                                                         & Project Plan
 Project Managers                                                          and demonstrate all aspects of the engineering concept
                                                                                                                                      ($5,000 Charge-out)


 Senior Design Consultant & Designers
                                                                           Realise dealing directly with the supply chain, ensuring
 Access to contract NCR Engineering Organisation                           production readiness and ongoing support.
 Access to contract external skills as required                                                                                           Go – No Go
 Product Management (for approval step)



                                                                                                                                       Start Development




                  Custom Design Services (Financial) · NCR Confidential  2012
ATMs & Department Stores
- Concessions




 31   33   32       34     34 DU      35       36         38




                Custom Design Services (Financial) · NCR Confidential  2012
• Multiple Stakeholders
                                                            Challenges
• Competing Product Managers
• Annual Planning Cycle vs. Rolling
  Portfolio Management
• Intuition vs. Analytics in Portfolio
  Management
• Matching resources & money to
  priorities
• Systems crush flexibility & innovation
    •Reporting not managing




             Custom Design Services (Financial) · NCR Confidential  2012
The PLM Ideation funnel
  Ideation & Portfolio Management - the key driver of innovation




Custom Design Services (Financial) · NCR Confidential  2012
Business Planning Hierarchy




Custom Design Services (Financial) · NCR Confidential  2012
Project Prioritization Model
                                              Category                           Criteria
                                  Weights
                                                                             Market Segment Size
                                                                           Market Segment Growth




             Attractiveness/Fit
                                        2x    Opportunity             Revenue Impact or Cost Reduction
                                             Attractiveness
                                                                            Potential Gross Margins
                                                                      NPV Potential (Funded Projects) or
                                                                    Investment (Unfunded Projects/Ideas)

                                                               Alignment with Strategic Initiative and Priorities
                                                                                Market Impact
                                      1.5x
                                              Strategic Fit                   Capability Leverage
                                                                           Competitive Advantage
                                                                             Proprietary Position


                                                                               Technical Change
                                        1x Probability of
             Composite Risk




                                                                             Program Complexity
                                               Technical
                                                                         Availability of Skills/Resources
                                                Success
                                                                           Platform/Product Leverage


                                                                            Business Model Change
                                        1x Probability of                       Market Maturity
                                              Commercial                     Competitive Intensity
                                                Success
                                                                           Commercial Assumptions




Custom Design Services (Financial) · NCR Confidential  2012
Optimized Portfolio Management
     Scoring and Prioritization                                Leadership decision-making




Custom Design Services (Financial) · NCR Confidential  2012
Portfolio Views/Lenses
          Portfolio View/Lens                                                                    Question(s)
                                                                             Strategic/Portfolio Question(s)
1. R&D Spend Breakdown                              Is our spending mix aligned with our strategic intent? Will it help us achieve
                                                    our near-term and long-term business strategies & goals?

2. Opportunity Attractiveness vs.                   Which projects provide us attractive opportunities that align with our strategic
   Strategic Fit                                    intent and capabilities?
3. Funnel Chart                                     How balanced is our development pipeline? Is there a concentration of
                                                    projects in specific phases? Are there phases with few or no projects?

4. Gross Margin Forecast (risk-adjusted) Are we on target to achieve our gross margin targets? What is the magnitude
                                         and timing of any gaps?
5. Innovation Map                                   Do we have the right innovation mix to achieve our business goals? Are we
                                                    investing enough in future growth platforms?
6. New Product Revenue (% of sales) vs. Are we getting the right returns from our R&D spend?
   R&D Spend
7. Revenue Forecast (risk-adjusted)                 Are we on target to achieve our revenue and growth targets? What is the
                                                    magnitude and timing of any gaps?
8. Risk vs. Reward                                  Is the portfolio balanced from a risk vs. reward perspective? Are there any
                                                    projects with high risk but low reward? Are we taking too much risk or not
                                                    taking enough risk?
            Custom Design Services (Financial) · NCR Confidential  2012
R&D Spend Breakdown
                    R&D Spend Breakdown for FY2009 in USD ($'000)
                    Field Based
                   Development,
                   $6,000 , 15%                                      New Solution
                                                                     Development,
                                                                     $10,000 , 24%
                                                                                                    Is our spending mix aligned with our
                                                                                                    strategic intent?
Cost Reductions,
 $4,000 , 10%                                                                                       Will it help us achieve our near-term
                                                                                                    and long-term business strategies &
                                                                                                    goals?
                                                                                 Continuation
                                                                              Engineering, $3,000
                                                                                     , 7%




                             Solution
                          Enhancements,


                         Custom Design Services (Financial) · NCR Confidential  2012
Portfolio Dashboard




Custom Design Services (Financial) · NCR Confidential  2012
Keeping It Simple: 4 ‘P’s
Project                                                        Failure is Not An Option         Highly Important                Important

People (and Skills)
                                                               5 Project Maximum            10-20 Projects               10 Projects
Priority                                                       New projects added or        Ranked in priority
 ost-
Post-Its                                                       promoted

 – One per resource
 – Colour to indicate skillset                                 Fully Staffed at all times   Staffed fully from the top   Unstaffed or progressed
 – Column for priority                                         Dates & commitments                                       if small
                                                               100%
Test Criteria
1. Essential to stay in business (regulatory)
                                              Will take resource from                       Projects Lower on list       Promoted left or capacity
2. Projects already committed                 one of the other levels                       received resource when       frees up for them to be
3. To maintain market share                   immediately issues arise                      available                    progressed at slower rate
                                                                                                                         or when they have been
4. New Things (growth)                                                                                                   on this list too long

                  Custom Design Services (Financial) · NCR Confidential  2012
Custom Design Services (Financial) · NCR Confidential  2012

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Prioritisation - Bob Andrew, NCR

  • 1. Prioritisation Bob Andrew, Director Custom Design Services (Financial) NCR Corporation bob.andrew@ncr.com Custom Design Services (Financial) · NCR Confidential  2012
  • 2. What I do… Agenda • ATMs – Department Store in a Box • Challenges • Product Lifecycle Management & Ideation • Business Planning Hierarchies • Prioritisation • Portfolio Management • Keeping it Simple - my 4 ‘Ps’ Custom Design Services (Financial) · NCR Confidential  2012
  • 3. CDS Organisation & Process Discuss Requirement with Regional Deployment Self- Self-funded Engineering Team Part of Hardware Engineering and CTO Organisation Submit SCER Self-Funding Delivery of Bespoke Financial ATM Solutions Process Unique customer requirement Conceive how will the product meet the needs of the Expedite roadmap availability end user, how much will it cost to manufacture, what Secure LOB Approval should it look like, what does the customer want Team Composition Innovate industrial designers and engineers propose Business Development Manager & Group Lead alternative, viable strategies Create Statement of Snr. Programme Manager Inspire using CAD tools and prototypes to ratify, test Work & Project Plan Project Managers and demonstrate all aspects of the engineering concept ($5,000 Charge-out) Senior Design Consultant & Designers Realise dealing directly with the supply chain, ensuring Access to contract NCR Engineering Organisation production readiness and ongoing support. Access to contract external skills as required Go – No Go Product Management (for approval step) Start Development Custom Design Services (Financial) · NCR Confidential  2012
  • 4. ATMs & Department Stores - Concessions 31 33 32 34 34 DU 35 36 38 Custom Design Services (Financial) · NCR Confidential  2012
  • 5. • Multiple Stakeholders Challenges • Competing Product Managers • Annual Planning Cycle vs. Rolling Portfolio Management • Intuition vs. Analytics in Portfolio Management • Matching resources & money to priorities • Systems crush flexibility & innovation •Reporting not managing Custom Design Services (Financial) · NCR Confidential  2012
  • 6. The PLM Ideation funnel Ideation & Portfolio Management - the key driver of innovation Custom Design Services (Financial) · NCR Confidential  2012
  • 7. Business Planning Hierarchy Custom Design Services (Financial) · NCR Confidential  2012
  • 8. Project Prioritization Model Category Criteria Weights Market Segment Size Market Segment Growth Attractiveness/Fit 2x Opportunity Revenue Impact or Cost Reduction Attractiveness Potential Gross Margins NPV Potential (Funded Projects) or Investment (Unfunded Projects/Ideas) Alignment with Strategic Initiative and Priorities Market Impact 1.5x Strategic Fit Capability Leverage Competitive Advantage Proprietary Position Technical Change 1x Probability of Composite Risk Program Complexity Technical Availability of Skills/Resources Success Platform/Product Leverage Business Model Change 1x Probability of Market Maturity Commercial Competitive Intensity Success Commercial Assumptions Custom Design Services (Financial) · NCR Confidential  2012
  • 9. Optimized Portfolio Management Scoring and Prioritization Leadership decision-making Custom Design Services (Financial) · NCR Confidential  2012
  • 10. Portfolio Views/Lenses Portfolio View/Lens Question(s) Strategic/Portfolio Question(s) 1. R&D Spend Breakdown Is our spending mix aligned with our strategic intent? Will it help us achieve our near-term and long-term business strategies & goals? 2. Opportunity Attractiveness vs. Which projects provide us attractive opportunities that align with our strategic Strategic Fit intent and capabilities? 3. Funnel Chart How balanced is our development pipeline? Is there a concentration of projects in specific phases? Are there phases with few or no projects? 4. Gross Margin Forecast (risk-adjusted) Are we on target to achieve our gross margin targets? What is the magnitude and timing of any gaps? 5. Innovation Map Do we have the right innovation mix to achieve our business goals? Are we investing enough in future growth platforms? 6. New Product Revenue (% of sales) vs. Are we getting the right returns from our R&D spend? R&D Spend 7. Revenue Forecast (risk-adjusted) Are we on target to achieve our revenue and growth targets? What is the magnitude and timing of any gaps? 8. Risk vs. Reward Is the portfolio balanced from a risk vs. reward perspective? Are there any projects with high risk but low reward? Are we taking too much risk or not taking enough risk? Custom Design Services (Financial) · NCR Confidential  2012
  • 11. R&D Spend Breakdown R&D Spend Breakdown for FY2009 in USD ($'000) Field Based Development, $6,000 , 15% New Solution Development, $10,000 , 24% Is our spending mix aligned with our strategic intent? Cost Reductions, $4,000 , 10% Will it help us achieve our near-term and long-term business strategies & goals? Continuation Engineering, $3,000 , 7% Solution Enhancements, Custom Design Services (Financial) · NCR Confidential  2012
  • 12. Portfolio Dashboard Custom Design Services (Financial) · NCR Confidential  2012
  • 13. Keeping It Simple: 4 ‘P’s Project Failure is Not An Option Highly Important Important People (and Skills) 5 Project Maximum 10-20 Projects 10 Projects Priority New projects added or Ranked in priority ost- Post-Its promoted – One per resource – Colour to indicate skillset Fully Staffed at all times Staffed fully from the top Unstaffed or progressed – Column for priority Dates & commitments if small 100% Test Criteria 1. Essential to stay in business (regulatory) Will take resource from Projects Lower on list Promoted left or capacity 2. Projects already committed one of the other levels received resource when frees up for them to be 3. To maintain market share immediately issues arise available progressed at slower rate or when they have been 4. New Things (growth) on this list too long Custom Design Services (Financial) · NCR Confidential  2012
  • 14. Custom Design Services (Financial) · NCR Confidential  2012