2. register now
Mobile
Clinic
Welcome
Scott Galloway Founder, L2
Digital Omnivores: Key Insights Into Today’s
Connected Consumer
Mark Donovan SVP Mobile, comScore, Inc.
Mobile is Dead, Long Live Mobile
Andy Weissman Partner, Union Square Ventures
The Game Changer on the Path to Purchase
Jeremy Arnon Strategic Partner Development, Google
Q&A Session
Evolving Strategy for Creative Execution in Mobile
Nuri Djavit Partner & CEO, Last Exit
HTML5: Going Web vs. Going App
Jason Baptiste Cofounder & CEO, OnSwipe
Lessons from “The Collection”
MZ Goodman & Simone oliver New York Times
Influencing Real Life Networks
Tanuj Parikh Business Development Manager, GroupMe
Insights from Prestige 100®
: Mobile IQ
MAUREEN MULLEN & Colin Gilbert Research & Advisory, L2
Q&A Session
Welcome
Scott Galloway Founder, L2
The Mobile Landscape in Europe
Jeremy Copp VP, Mobile, Europe, comScore, Inc.
Evolving Strategy for Creative Execution in Mobile
Kent Valentine Engagement Director, Last Exit
Retail … Forever Transformed
Chuck Goldman Chief Strategy Officer, Apperian, Inc.
Case Studies & Best Practices in Prestige Mobile
Patrick Sarkissian CEO & Founder, Sarkissian Mason
Q&A Session
The Google Mobile Platform
Robbie Douek Head of Mobile Sales & Operations, Google France
L2 Mobile Research
Maureen Mullen & Colin Gilbert Research & Advisory, L2
Hugo Boss: A Case Study
Markus Aller Teamleader, Online Media, Hugo Boss
Joachim Bader Managing Director, CLANMO GmbH
Q&A Session
nyc ParisJanuary 19, 2012 NYU Stern January 24, 2012 Palais Brongniart
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Module 1: Module 1:
Module 2:
Module 2:
39. L2 is a think tank for digital innovation.
We are a membership organization that brings together thought leadership
from academia and industry to drive digital marketing innovation.
Research
Digital IQ Index®
: The definitive benchmark for online competence, Digital IQ Index®
reports score
brands against peers on more than 350 quantitative and qualitative data points, diagnosing their
digital strengths and weaknesses.
EVENTS
Forums: Big-picture thinking and game-changing innovations meet education and entertainment.
The largest gatherings of prestige executives in North America.
300+ attendees
Clinics: Executive education in a classroom setting with a balance of theory, tactics, and
case studies.
120 –180 attendees
Working Lunches: Members-only lunches led by digital thought leaders and academics.
Topic immersion in a relaxed environment that encourages open discussion.
40–80 attendees
MBA Mashups: Access and introduction to digital marketing talent from top business schools.
consulting
Advisory Services: L2 works with brands to garner greater return on investment in digital initiatives.
Advisory work includes Digital Roadmaps, Social Media Strategy, and Site Optimization engagements.
MEMBERSHIP
For membership info and inquiries: membership@L2ThinkTank.com
UPCOMING Research
Digital IQ Index®
Reports:
Hospitality
Broadcast Media
Magazines
upcoming member benEfits
Members Site:
In the first quarter L2 will launch real-time tracking of digital
metrics (vs. peers).
Prestige 100®
Reports:
Brazil, Russia, India, China
Facebook IQ
UPCOMING EVENTS
L2 Clinic Mobile
01.19.12 New York City
01.24.12 Paris
L2 Lunch Identifying Facebook Super Fans
02.23.12 New York City
L2 Clinic Mobile in APAC
03.02.12 Shanghai
L2 Lunch Google+ vs. Facebook
03.06.12 Paris