A brief syndicated study on Hyderabad based restaurants

1. July 2010 Presented by: Result Oriented Intelligence (ROI), Hyderabad, India Restaurants, Hyderabad: Diners’ Views ROI copyright, conditions of use : You may copy and publish the information with the consensus of ROI, provided that you do not make commercial use of it and that you indicate clearly that it originates from ROI. The information is given without guarantee and does not bind ROI in any way.

2. Table of Contents Backdrop & Objective 3 Research Approach 4 Executive Summary 5 Respondents’ Profile 10 Respondents’ Food Preferences 16 Perception on Various Cuisines and Restaurants in Hyderabad 17 Decision Making Process & Satisfaction Level 21 Readiness for a New Restaurant 24 Preferred Medium for Food Services Related Information 15 Conclusions 26

6. Executive Summary (2/5) BACK Majority Minority Place of Origin Local (AP) Majority Minority Employment Sectors Knowledge-based services -IT/ITES, BPO, KPO Majority Minority Family Size 2<=x<4 Majority Minority Marital Status Married Respondents’ Profile

7. Executive Summary (3/5) BACK Majority Minority Earning Family Members => 2 Majority Minority Monthly Household Income X=> 20K Preferred Information Sources Majority Minority Information on Restaurants through Print Media Respondents’ Profile

8. Executive Summary (4/5) BACK Majority Minority Dine-in Vs Home Delivery Dine-in Majority Minority Veg Vs Non-veg Preferably non-vegetarian Majority Minority Indian Cuisines South Indian Food Preferences Cuisine Preferences Majority Minority Non-Indian Cuisines Chinese

9. Executive Summary (5/5) BACK Majority Minority non-Indian Cuisines Yes Majority Minority Indian Cuisines Yes Majority Minority Importance No clear leader; cost, food taste, hygiene standards, staff behaviour, and quality of services (quick delivery etc.) are top five factors Majority Minority Satisfaction No clear leader; higher dissatisfaction against service staff behaviour, cost, hygiene standard maintenance, convenient location and availability of parking space etc. Critical Aspects & Satisfaction Readiness for a New Option

22. Reasons for Preferring a Restaurant Source: ROI Primary Research & Analysis BACK Respondents’ satisfaction ranking (12-for the highest and 1-for the lowest) for various important factors is depicted in the exhibit above Selection Criteria (Actual Satisfaction)

25. Diners’ Voices Source: ROI Primary Research & Analysis BACK “ Hyderabad food scene is quite vibrant, at least to me, with enough cuisine options with plenty of names under each one. Prices at some of these places could have been bit low to suit to the normal pockets” - PM, 23, Bachelor M, Software Professional from Hyderabad “ Frequent client-site stays at places in the European countries and USA had provided ample opportunities (to me) to develop taste for various international cuisines; so it is heartening to see varieties especially my favourite Japanese sushi etc. to be available here in Hyderabad” - RA, 32, Married F, IT Professional from Gurgaon “ No matter what they keep saying in their marketing communications, hygiene standards at many of restaurants still remains quite appalling issue ” - JJ, 24, Bachelor M, Sales Professional from Rajkot “ There are many good places here where we friends go out for various occasions; traffic nowadays is horrible especially on Secunderabad side but food joints in Banjara Hills have easy parking, nice ambience etc.” - RS, 23, Bachelor F, MBA Student from Jodhpur “ Every one, especially kids, in the family just love Dhaba’s real Punjabi food at least once a month. Many of them on out-skirts to provide an opportunity for an outing, easy parking and at the same time they are quite cheaper compared to big names” - AP, 47, Married M, Self employed from Delhi “ (At) some places, the staff behaviour is an issue. Either they will be too meddlesome or they won’t pay attention; you may complain but beyond a normal sorry from a senior guy nothing really will come your way. Especially with prices they charge, something should be done” - YB, 29, Bachelor F, BPO Professional from Kolkata “ I have been to the other metros in India; I think Hyderabad is doing quite good in terms of good restaurants with plenty of food varieties” - AK, 28, Bachelor M, Pharma Professional from Hyderabad