The document discusses the concept of Web 2.0 and how it relates to libraries (Library 2.0). It provides examples of popular Web 2.0 sites like Flickr, Delicious, and Digg. It also lists typical design features of Web 2.0 sites like simplicity, central layouts, bold logos and colors. Finally, it discusses how some libraries are adopting Web 2.0 principles through blogs, tags, and virtual branches.
Meme: cultural transmission of information. Examples of memes are tunes, ideas, catch-phrases, fashion, & technology. "memes are the cultural counterpart of genes" AJAX: Asynchronous JavaScript and XML
Web 1.0 was about traditional media transferred to the web. Newspapers Yahoo and Google Amazon.com Simply PRINT + LINKS Web 2.0 is about Openness (sharing data) Decentralization (mashups) Participation (tagging & reviews)
It is important to recognize, however, that "Web 2.0" is not anything other than the evolving Web as it exists today. It is the same Web that we've had all along. But the problems, issues, and technologies we're dealing with are in many ways different, and so using the term "Web 2.0" is a recognition that the Web is in a constant state of change, and that we have entered a new era of networked participation.
Folksonomy -- comes from word taxonomy which is, “practice and science of classification”
XY graph to describe the relationship between Amazon sales and Amazon sales ranking and found a large proportion of Amazon.com's book sales come from obscure books that are not available in brick-and-mortar stores. The Long Tail is a potential market and, as the examples illustrate, the distribution and sales channel opportunities created by the Internet often enable businesses to tap into that market successfully.
Operate on the principle: “Given any two possible solutions to a problem, the simpler one is usually better.” How? There are two important aspects to achieving success with simplicity: Remove unnecessary components, without sacrificing effectiveness. Try out alternative solutions that achieve the same result more simply.
When & how to use a central layout Position your site centrally unless there's a really good reason not to.
A few years ago, 3-column sites were the norm, and 4-column sites weren't uncommon. Today, 2 is more common, and 3 is the mainstream maximum.
This means making the top of the screen (the main branding & nav area) distinct from the rest (the main content).
Leading on from the clearly differentiated top area, you'll notice that lots of sites define the various areas of real-estate boldly and clearly.
Global site navigation that appears on every page as part of the page template - needs to be clearly identifiable as navigation, and should be easy to interpret, target and select. Why simple navigation is better Users need to be able to identify navigation, which tells them various important information: Where they are (in the scheme of things) Where else they can go from here And what options they have for doing stuff Following the principle of simplicity, and general reduction of noise, the best ways to clarify navigation are: Positioning permanent navigation links apart from content Differentiating navigation using colour, tone and shape Making navigation items large and bold Using clear text to make the purpose of each link unambiguous
A clear, bold, strong brand - incorporating attitude, tone of voice, and first impression - is helped by a bold logo.
These normally set out the site's USP, elevator pitch or main message. They tend to be graphical, rather than regular text. The reason for this is that designers want a lot of control over the page's visual impact, especially early on in a browsing experience. When & how to use a bold text intro Only use one if you've got something bold to say. If you have a simple message that you want to be seen first, go ahead and headline it. Make it clear by putting it against a relatively plain background.
The Treo Mobile site uses 3 areas of strong color to mark out and advertise 3 main areas of the site. The background color makes it clear that this isn't main content , and large, bold title text helps you see quickly what's in each one, so you can decide whether it interests you. Colorschemer sections the page with bands of intense, bright, cheerful color, set against a more neutral background.
The effects of Web 2.0 are far-reaching. Like all paradigm shifts, it affects the people who use it socially, culturally, and even politically. One of the most affected groups is the designers and developers who will be building it—not just because their technical skills will change, but also because they’ll need to treat content as part of a unified whole, an ecosystem if you will, and not just an island.
5 Suggestions for Upgrading to Library 2.0 (or Some Easy Steps to Get Started...Really)