A presentation on social media strategy for the Arkansas Association of Two-Year Colleges, focusing on building relationships with all target audiences.
6. 85% of college admissions offices report they
use at least one form of social media:
Monday, October 19, 2009
7. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
Monday, October 19, 2009
8. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
Monday, October 19, 2009
9. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
41% blogging
Monday, October 19, 2009
10. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
Monday, October 19, 2009
11. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
16% podcasts
Monday, October 19, 2009
12. 85% of college admissions offices report they
use at least one form of social media:
61% social networking
48% video blogging
41% blogging
36% message boards
16% podcasts
10% wikis
Monday, October 19, 2009
14. UpTake now has 20 million consumer reviews
of the hospitality industry
Monday, October 19, 2009
15. UpTake now has 20 million consumer reviews
of the hospitality industry
Arkansas has 502,880 18+ Facebook users
Monday, October 19, 2009
16. UpTake now has 20 million consumer reviews
of the hospitality industry
Arkansas has 502,880 18+ Facebook users
Arkansas has more than 25,000 Twitter users in
Little Rock
Monday, October 19, 2009
19. Measurable Objectives
Specify an outcome (To increase, to
decrease, to maintain)
State the level of change (from 10% to
20%)
Set a target date (by December 2010)
Monday, October 19, 2009
20. What Is Your Objective?
Create awareness?
Encourage connection?
Inspire loyalty?
Create ambassadors?
Monday, October 19, 2009
21. “Strategy without tactics is the slowest route to
victory. Tactics without strategy
are the noise before the defeat.”
- Sun Tzu, The Art of War
Monday, October 19, 2009
24. Who are you trying to reach? Parents?
Current students? Potential students? Alumni?
Business professionals? Area residents? Where
are these people online?
Go back to those goals and objectives. What
spells success for you?
What tools can you manage best with your
time and resources? What will be the best ROI
for you?
Monday, October 19, 2009
27. Two-Way
Communication
Monday, October 19, 2009
28. Two-Way
Communication
Initiate conversation
Monday, October 19, 2009
29. Two-Way
Communication
Initiate conversation
Ask for feedback and response
Monday, October 19, 2009
30. Two-Way
Communication
Initiate conversation
Ask for feedback and response
Maintain dialogue and interaction with your
brand
Monday, October 19, 2009