The role of Social Media is becoming more and more relevant when it comes to employer branding. Most of the Employer branding focusses on recruitment but there is much more where social media can play a role. Hence some examples and cases.
2. While the term "employer brand" denotes what people
currently associate with an organization, employer
branding has been defined as the sum of a company's
efforts to communicate to existing and prospective staff
what makes it a desirable place to work, and the active
management of "a company's image as seen through the
eyes of its associates and potential hires“
Wikipedia
3. Have the end in mind…
Some examples
Attraction & Retention
17. Some numbers…
• 10,000+ fans on Facebook (2 posts/day and 7
comments/post)
• 11,000+ Twitter followers (Average of 10
tweets/day)
• Over 100.000 views on YouTube
• 80,000 followers of LI company profile
• 12,000 members of LI group
• 1 blog post/week
18. More stats
• 45% of sodexo candidates
come via social media
• Sodexo reduced recruitment advertizing by
$300K
WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media