Sociale Media Presentation at Amcham (Belgium)
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Social media presentation and workshop for AMCHAM members in Belgium
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Sociale Media Presentation at Amcham (Belgium)
- 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring Mic Adam Joris De Sutter • Market research
- 2. Agenda • What is social media? • How to implement social media? • Practical Steps • From a PC point of view • From a mobile point of view
- 3. A quick intro – a video
- 4. What is social media? Vanguard Leadership March,2010 (c)
- 5. Recall of flawed U-shaped locks could cost firms tens of millions of dollars, experts say.
- 7. Social Media landscape - new territories Geo SM location Monitoring Aggretors
- 8. Social Media Platform Overview You!
- 9. Social Media Platform Overview You!
- 10. Social Media and Networking is of all ages! Vanguard Leadership March,2010 (c)
- 11. Worldwide • Facebook: 500 million • Twitter: 190 million • LinkedIn: 80 million • Youtube: 50 million • Blogs: 200+ million Belgium • Facebook: 3.5 million • Twitter: 75.000 • LinkedIn: 850.000 • Blogs: 1 million
- 12. When social media goes bad... • Damage your brand • Loose your job • Never get hired • Ruin your life • How to get robbed
- 13. Examples with a common thread
- 15. Goverment is looking over your shoulder too
- 18. Blendec Lesson: Social media marketing doesn’t always need to cost a lot of money. Creating funny, original video and leveraging an already large user base can be used to increase sales.
- 19. Starbucks Lesson: Thinking of ways to build your company are great, but directly asking your consumers what they want, is better. Acting on that information and doing it publicly is key to the success of this campaign.
- 20. How do you get started without loosing your reputation?
- 21. Process to implement a Social media plan and policy Awareness Social Media Inventory Training Monitoring Building Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out
- 22. Practial steps
- 23. START with Social Media Monitoring
- 24. Social Media Strategy Cascade Photo LinkedIn Blog World Wide Members Core Company Circle Employees LBS Employees Web Facebook Twitter Video
- 25. Approach to setting up your social media presence Outward Bound Step 1: Setting up core personal profiles Step 2: Set up company profiles Step 3: Start engagement from the company Step 4: Conversations by core people Step 5: Involving your employees Step 6: Conversing with your clients and the world Inward Bound Step 1: Monitor Company accounts Step 2: Monitor conversation on Company and people Step 3: Monitor conversations (competitors, clients, trends)
- 27. Lets go mobile • Foursquare • Twitter • Linkedin • Facebook
- 28. Before I forget... Social Media is.... Vanguard Leadership (c) - May 2010 28
- 30. Do you still have questions such as.. • Do you really want to know what people are saying about you, your company and your products? • Do you really want to protect your and your company’s reputation? • Do you really want to use social media tools more efficiently and make money?
- 31. Connect with us to schedule a meeting or get more information! be.linkedin.com/in/micadam http://twitter.com/micadam Be.linkedin.com/in/jorisdesutter http://twitter.com/smartphonehelp http://bit.ly/cPdiom http://micvadam.wordpress.com