Gail Houston from Intuit talks to the Coppell Rotary Club on how powerful using LinkedIn can be for your business.

1. Understanding the Power of
LinkedIn
May 2014 – Gail Houston @ghouston

2. Why Your Business Should Use Social Media
• SMBs the greatest challenge is attracting and retaining customers
• The average U.S. consumer spends 15 hours per week on social
media
• 81% of small and mid size businesses use social media (8 out of
10)
• 3 in 5 SMBs say they've gained new customers by using social
media
• 49% of SMBs use social media for learning, specifically to access a
network of peers and to learn from industry experts
• 3 out of 4 SMBs believe LinkedIn helps them build credibility
• 25 million businesses have active Facebook pages with over 1m
advertisers
• More than $2.7 billion was raised through crowd funding in US

3. 3
Brand Your Company On LinkedIn
Brand your company
Share jobs, events, promotions
Educate your customers or applicants on your company
Build reviews (could be good and bad – thank reviewers for positive reviews.
Apologize for negative and proactively work to solve the issue

4. Follow Your Vendors & Competitors
and those you aspire to be like on social

5. Use LinkedIn to Find Applicants
5

6. Create profiles that attract talent and customers
11 Ways to Brand / Connect with Leslie
Visible email, twitter ID
Public Profile
You know that she loves her job
You can follow appropriate websites
in two places
Websites You Can Add
http://network.intuit.com/ - The Intuit Network
http://about.intuit.com/ - Learn More About Intuit
http://bitly.com/bundles/intuitcareers/F - Intuit
Workplace Awards
www.intuit.com – Intuit Small Business

7. Recommendations for your LinkedIn Headline
Use key skill word and company in your job title (headline)

8. LinkedIn Instructions - Profile
8

9. Select your LinkedIn user name
• www.linkedin.com
• Profile
• Edit My Profile
• Public Profile
• Customize your URL
• Enter chosen name (LI
will check for
availability)
• Set Address
Create
public
profile URL

10. Make your LinkedIn profile visible

11. 11
Be sure to have two email addresses

12. Your Summary Section – All About Key Words
Summary Section (first part your summary – use keywords, contact /job info, specialties)
Senior Finance and Operations Leader with over 20 years of business experience in financial
planning, business analysis, resource allocation, operational execution and process excellence
principles. Leverage extensive background in strategic planning, forecasting, mergers,
acquisitions and divestitures. Strong team builder and facilitator, consistently foster
collaborative, innovative atmosphere that encourages talented professionals and teams to reach
maximum potential. Ability to solve problems, synthesize complex information and
communicate direction in concise, easily understood formats. Received Intuit’s Finance
Recognition of Excellence Award.
Are you interested in a career at Intuit in our Finance Department? If so you can check out all of
our finance roles here: http://jobs.intuit.com/careers/finance-and-operations-jobs. You can also
send your resume to our finance recruiter: sheila_chiodo@intuit.com.
Mention my name and LinkedIn and she will get back with you on your candidacy with Intuit. Be
sure to include the position numbers you are interested in to speed up her response.
Specialties: Financial planning and analysis (FP&A), strategic planning and operational
execution, business process and workflow improvements, collaborative leadership

13. Past Employers – Keywords are still critical

14. Add media to Summary -Work
Edit | Add Media | Rearrange
14

15. Join appropriate groups and introduce yourself
15
Click
reorder
groups
• Click “groups”
• Click “your groups”
• Click “groups directory”
• Enter keywords for groups you are
looking for (i.e. CPA or Enrolled
Agent )
• Click “join”
• Select how often you want to
receive email updates
• After you have joined 50 groups
(you will go over 50 if you manage
groups)
• Click “reorder”
Jobs Tab – all paid LI jobs, Career Discussion – more postings

16. Click on profile – view profile – your # should be in URL
http://www.linkedin.com/profile/view?id=385389&locale=en_US&trk=tab_pro
Copy this URL – replace #, first name, last name
http://www.linkedin.com/inviteFromProfile?from=profile&key=385389&firstName=Gail&lastName=Houston
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17. Create a Personal / Company
Twitter profile
160 Character bio – include Intuit and Keywords

18. Create Similar Personal
Facebook profile
Your Work | Education are Public – Everything else – Friends Only

19. Create a Company Facebook Page
19

20. Google+ - Personal | Company
List Company and Job Titles / Key Skills

21. Additional Resources
• http://blog.hubspot.com/blog/tabid/6307/bid/23454/
The-Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx
• http://mashable.com/2014/02/13/linkedin-social-media-
study/
• http://www.getbusymedia.com/vital-small-business-statistics-
trends-and-facts-for-2014/
• http://blog.hubspot.com/marketing/stats-smb-social-media-
list
• LinkedIn has built a website dedicated to helping small
businesses succeed -
http://smallbusiness.linkedin.com/